115 - Running Experiments to Identify New Growth Levers | Demand Gen Live S2 x23

This week on Demand Gen Live, Chris and Megan covered a timely topic: why the removal of third-party cookies gives strong marketers an advantage. Additionally, they talked about the notion that it’s not always an either/or for organic or paid, it’s both. Chris also shared his thoughts on stacking growth by running experiments as a means of identifying new growth levers. As always, they took questions from the audience throughout the show.

We're nearing the year anniversary of Demand Gen Live and would love to hear any success stories from listeners putting the tactics they learned from the Demand Gen Live series into action. Submit any success stories to DGL@refinelabs.com