112 - What Your ABM List Should Actually Look Like - Demand Gen Live S2 x22
Mar 03, 2021•1 hr 22 min
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Episode description
Chris and Megan hosted the 51st Demand Gen Live installment last night with a packed agenda. They dove into why your ABM list should include target companies where you have an unfair competitive advantage, the difference between demand gen and marketing as a whole, and a step by step breakdown of how we structure, run, and optimize paid social campaigns.
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