109 - Why B2B Companies Struggle With Organic Content | Demand Gen Live S2 x21
Feb 24, 2021•1 hr 44 min
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Episode description
This week’s DGL with Chris and Megan focuses on three key topics: why B2B companies struggle with organic content that’s not for SEO, how to build demand momentum, and the lost of art of segmentation, targeting, and positioning. The detailed AMA segment twists and turns through fascinating subjects like the right way to break up with your customer and developing your learning & testing processes.
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