GTM Coalition

Joe Petruzzi & Kellen Casebeer

Business

Marketing

Telling the truth about GTM, outbound & B2B sales

Last refreshed: July 28th, 2025 at 7:16 AM ⓘ

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Episodes

The New Arms Race, Spam Filters, and Higher Standards for Cold Emails

Takeaways SmartLead has evolved significantly in three years, focusing on cold email strategies. The importance of copywriting has increased in cold email outreach. Agencies have been key clients for SmartLead, but internal sales teams are now adopting it. Cold email strategies are shifting towards more personalized and variable content. Operational efficiency in email outreach can significantly reduce costs per lead. AI tools are changing the landscape of email categorization and outreach. The ...

Jul 21, 2025•36 min•Ep. 7

140 Demos/Month with 2 BDRs ft. Henry Bell

Takeaways Starbridge booked 140 meetings in one month through cold emailing. Deliverability is crucial for successful email outreach. Understanding intent signals helps in targeting the right prospects. Using lead magnets can increase positive replies and conversions. The BDR workflow should be optimized for efficiency and effectiveness. Cold outreach strategies are evolving towards providing value first. Scaling efforts should focus on unlocking the full total addressable market (TAM). Investin...

Jul 21, 2025•26 min•Ep. 6

From PDFs to Pipeline, AI Voice Agents & Talking to Computers

Follow Brannon on LinkedIn: https://www.linkedin.com/in/brannon-santos/ Sign up for Peel: https://www.getpeel.ai/ Chapters 00:00 Introduction to Peel and AI in Sales 01:41 Brannons Journey in Tech and Sales 05:58 The Birth of Peel: Addressing Data Challenges 12:20 Using AI for Market Research and Discovery Calls 15:07 Introducing Talkables: Enhancing Engagement with Content 22:58 The Future of Voice Agents in B2B Communication Takeaways Brannon's background in sales shaped his entrepreneurial jo...

Jun 30, 2025•26 min•Ep. 5

Auditing an SDR Team, Email Death & GenZ Skepticism

Today we're analyzing the tech stack of an SDR team and giving feedback about what changes need to be made. We'll talk email deliverability, staffing, and the effective use of intent data. Chapters 00:00 Introduction to the Teardown Episode 01:30 Email Deliverability Challenges 04:21 Sales Strategy and Staffing Issues 08:32 The Need for Efficient Tools and Processes 12:31 Understanding Intent Data and Its Limitations 20:26 Final Thoughts and Recommendations Takeaways Email deliverability is a cr...

Jun 30, 2025•25 min•Ep. 4

Outbound Science & Getting Back to the Frontline with Harry Sims

Today we're interviewing Harry Sims, the oldest SDR on planet earth, who shares his insights on the importance of viewing outbound sales as an experimental process. Harry discusses his journey in outbound sales, emphasizing the need for constant experimentation and the significance of measuring success at the play level. Key Takeaways 00:00 Introduction to Harry Sims and Outbound Sales 03:00 Harry's Journey in Outbound Sales 05:56 The Experimentation Mindset in Outbound 09:07 Understanding Outbo...

May 10, 2025•40 min•Ep. 3

Divine Outbound, Terrible Volume Dialers and The Garden of Work

Summary In this conversation, Joe Petruzzi and Joey Gilkey dive into how Joey's Christian beliefs shape his approach to entrepreneurship, his learnings from running both service and SaaS businesses, and some hot takes on the radical inadequacy of volume dialers. Takeaways Joey Gilkey emphasizes the importance of cutting through fluff in sales and marketing. He views the workplace as a garden that requires care and attention. Joey believes that work is a holy endeavor, not a result of the fall. H...

Apr 27, 2025•52 min•Ep. 2

Over-Promised Sales Tools & Ridiculous Expectations

In this inaugural episode of The GTM Coalition Podcast, Joe Petruzzi and Kellen Casebeer discuss the prevalent issue of over-promising in sales tools and the implications it has on the sales process. They also explore the evolving landscape of sales and marketing, the role of agencies in enhancing sales efficiency, and the need for buyers to have realistic expectations when investing in sales tools. Takeaways Over-promising in sales tools leads to mismatched expectations. No tool can completely ...

Apr 26, 2025•58 min•Ep. 1

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