Episode 34: Slack as a Customer Retention Tool with Mike Molinet of Branch
Dec 08, 2022•39 min
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
Jeff is joined by Mike Molinet of Branch. Mike had written this article on how Branch uses Slack to Retain and Grow $100k+ accounts. This was such a different perspective that we needed to get Mike on the podcast to explain. Listen has Mike describes:
- How Branch uses Channels to keep engagement high with Branch's power users and Champions
- Expectation management and guardrails needed to prevent CSM burnout with customers actively engaging with Slack
- Building organic communities with customers using Slack
- Sending Product updates and marketing to customers in Slack
- Tiering customers for level of slack engagement
- Using Slack engagement analytics to be leading indicators of churn and renewal.
And a ton more!
For the best experience, listen in Metacast app for iOS or Android