Episode 21: Aaron Thompson on Customer Journey Mapping and how to avoid the Trough of Disillusionment with your customers
Jul 29, 2021•35 min
Episode description
Jeff is joined by very special guest and keynote speaker Aaron Thompson of SuccessHacker. Covered lots of ground here, including:
- Customer Journey Mapping and Funnel Acquisition
- The Trough of Disillusionment and Buyers Remorse
- The 3 D's of Customer Success
- Retention Starts with Implementation
- Should CSM’s manage the implementation of the project?
- What does an ideal implementation team look like for a SaaS B2b enterprise-focused company?
Also, check out Aaron's post here with some video explanations of the concepts - https://www.linkedin.com/posts/athomps_customersuccess-onboarding-podcast-activity-6825530250747891712-Sv9s
For the best experience, listen in Metacast app for iOS or Android
Open in Metacast