Building A Business Development Playbook (with Lori Beppu and Glen Cordova of BMA Architects)

#17: Lori Beppu and Glen Cordova of BMA Architects join me to dive into the intricacies of networking, business development, and their journey as new partners in a high-end residential architecture firm. Listen as we explore effective strategies for client acquisition, relationship building, and maintaining exclusivity in a competitive market.

→ Are live events a good way to identify potential contractors and partners?

→ What are the best practices for maintaining relationships with partners and staying top-of-mind for referrals?

→ Why creating a waitlist for their high-demand projects might be the best move

→ Leveraging social media platforms like Instagram to attract clients and the calls to action to include

→ The techniques to reduce friction in business processes and streamline client interactions

→ Why is qualifying potential clients through contact forms a crucial step in managing resources efficiently?

→ How can educating potential clients on the architecture process improve client relationships and project outcomes?

→ Why engaging with luxury realtors, interior designers, and attorneys is a key part of their relationship-building strategy?

(05:43) On the market shifting; including Miami rising and the Hamptons slowing down.

(07:12) The diverse architectural opportunities in Long Island and NYC

(11:31) Events organized for marketing efforts.

(14:04) Referrals, social media, and online publications.

(22:16) When qualified prospects become clients.

(25:37) How to use newsletters to prompt project collaborations with partners.

(29:05) Optimize contact forms to reduce friction and qualify leads.

(31:32) How to maintain contact with potential clients.

(34:33) Communicate needs clearly to gain more leads.

(36:19) The value of high-end residential architecture.

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