Our guest today is Ryan Gill, the founder of CULT. There is a “new” age of advertising and it means LESS advertising. On this episode, we talk about creating a brand that people buy into – not buy from. Find out why cultivating loyalty is what is helping businesses today thrive instead of fail. Also, we dive into why working from the inside out by getting our staff inspired is also one of the key elements in making Brands REMARKABLE. Get the show notes for 283 | The Courage to Create A Cult Bran...
Oct 09, 2017•31 min•Ep. 283
When you have more influence and authority, people pay attention. Have you considered raising your focus on "Thought Leadership?" My guest today is the Ah-mazing Neen James. I borrow Neen's exact phrasing of amazing because she is so freaking amazing. We talk about developing internal thought leaders for your company. Don't miss this episode with Neen James. Get the show notes for 282 | Creating Influence with Internal Thought Leadership with Neen James Click to Tweet: Listening to an amazing ep...
Oct 02, 2017•28 min•Ep. 282
Live video is not going away. When Facebook added this feature to their platform, I knew it would be powerful. Well, it is only powerful if you use it right. Joel Comm is our guest, and he is an expert at many things. Today we talk about using live video to get your message out and propel your brand forward. Get the show notes for 281 | How to use Live Video To Grow with Joel Comm Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @joelcomm #Powerful #Fa...
Sep 25, 2017•24 min•Ep. 281
It is not too early to think about your exit strategy. In today's episode we look at some of the key factors of "The Exit." My guest is Steve Little. He will share insights from decades of experience in selling his businesses. Plus, he has been working with others on their exits too. Listen in for some key insights to making your exit as strong as possible. Get the show notes for 280 | Keys to Your Exit Strategy with Steve Little Click to Tweet: Listening to an amazing episode on Leaders in the ...
Sep 18, 2017•28 min•Ep. 280
Selling in business is part of the journey. Well, it is actually a huge part of your growth. No sales means no business. Sales has changed with the impact of social media. This interview is with Jack Kosakowski who runs a digital agency. He has been on the front lines of "social selling" for years. Jack shares the 3 keys to selling using social channels effectively. Get the show notes for 279 | How to Sell Socially with Jack Kosakowski Click to Tweet: Listening to an amazing episode on Leaders i...
Sep 11, 2017•29 min•Ep. 279
Get more referrals. Referrals have a sweetness in business that never gets old. Would you like to increase your word of mouth exposure? Today's interview is with Jay Baer, founder of Convince and Convert. Jay is also a New York Times bestselling author. We talk about what Jay says is Talk Triggers. Discover how to get more referrals. Get the show notes for 278 | Talk Triggers to Get Free Clients with Jay Baer Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHa...
Sep 04, 2017•25 min•Ep. 278
The competitive edge of business is getting harder and harder to grab. Before anything, you must captivate your audience with your messaging. In other words, you must FASCINATE them. Today, I'm honored to share my interview with Sally Hogshead. Sally is a renowned speaker and marketing expert who has created a compelling way to increase your competitive advantage and "fascinate" your prospects. Sally Hogshead is a New York Times bestselling author, Hall of Fame speaker, chief executive officer o...
Aug 28, 2017•29 min•Ep. 277
How do you build a business when it is so common to be positioned as a commodity? One aspect of that is to be intentional about how to be remarkable. Being remarkable is worthy of sharing with others. Today's interview is with Sue Falcone who operates the speaker bureau, , and she shares wisdom on being remarkable. You don't have to be a speaker to gain insight from this interview. Get the show notes for 276 | How to Be Remarkable with Sue Falcone Click to Tweet: Listening to an amazing episode ...
Aug 21, 2017•29 min•Ep. 276
Tim Sanders is an expert in relationship building. In today’s world of takers and money makers, Tim believes in approaching business with the utmost compassion. In fact, this is what led him to his first of multiple million dollar deals. Adding value to the lives of others and stepping into the market with a charitable attitude is the new name of the game. Tune in as we delve deep on building stronger relationships. Get the show notes for 275 | The Killer Question to Build Relationships with Tim...
Aug 14, 2017•29 min•Ep. 275
We hear all about creating your BRAND in business. The most common approach is to focus 100% on a company brand. However, I believe that having a strong personal brand will fuel success in many ways. I have admired our guest today for years in what he has built in his industry. He answers the question...Company Brand or Personal Brand? He is Rand Fishkin of Moz, the premier resource for SEO tools in the industry. Rand is an icon to so many that have grown up learning from his training. Get the s...
Aug 07, 2017•30 min•Ep. 274
The process of growth and achieving more in business is often a study of others. We begin to look at their way of growing and even mimicking their way of showing up. However, it is common to lose touch in who you are. The best path to a new destination is to be more of you. Taki Moore, master coach and coach to coaches, shares insights on why being YOU is so important. And Taki is certainly someone that is at home being Taki. Get the show notes for 273 | How to Be More of You with Taki Moore Cli...
Jul 31, 2017•37 min•Ep. 273
Business has a tendency to wrap us up into our numbers and all the growth aspects of the company. However, one reason we are all in business is to give back in some way. I believe you should give back now. Our guest today is Cole Hatter. Cole is the founder and host of a major conference about making life matter, THRIVE. In the interview, he shares his journey of making millions and realizing that he can do so much more than he was doing. Get the show notes for 272 | Making Life Matter Now with ...
Jul 24, 2017•25 min•Ep. 272
When you get a chance to speak on a stage or to a group of people, you are likely focus on the "content" that you intend to delivery. However, it is more important to connect to the hearts and souls of the audience. Today's guest is Tricia Brouk who will help you understand the deeper elements of "connecting" with the audience. Get the show notes for 271 | How to Give a Speech that Connects with Tricia Brouk Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHam...
Jul 17, 2017•25 min•Ep. 271
Michael Bungay Stanier, founder of Box of Crayons, shares he and his team of facilitators teach 10-minute coaching so busy managers build stronger teams and get better results. On this episode, we dive deep into what it truly means to do GREAT work. Impactful work. Meaningful work. Change the way you lead forever, by staying in that hungry mode of curiosity. Get the show notes for 270 | Activating The Coach Inside You with Michael Bungay Stanier Click to Tweet: Listening to an amazing episode on...
Jul 10, 2017•25 min•Ep. 270
Marketing genius Noah Kagan joins us today to talk about how the world of Marketing is changing every day. We dive in deep into how to stay relevant in today’s rapidly changing world. Find out why being in tune with the frequent changes requires you to be humble and dropping your ego! How can you become the master of your craft? Find out where the market is going and the marketing tools Noah recommends on this episode! Get the show notes for 269 | How to Improve Your Marketing with Noah Kagan Cl...
Jul 03, 2017•24 min•Ep. 269
Do you know what Game Theory is? Game Theory was created to help entrepreneurs reflect on the actions they take in day-to-day life. The game itself encourages a playful approach to different ways of winning (note: money is NOT the only way we win!) and increases creativity in the way solutions are determined. FreshBiz Global is a featured GameChangers 500 company alongside companies like Mindvalley, WholeFoods, Kickstarter, and Zappos. Join us on this episode as we dive into how to play a better...
Jun 26, 2017•17 min•Ep. 268
Authority gives you a chance to have a seat at the table. If you have no or low visibility in the eyes of your prospects, you will only exist through referrals. Referrals are fantastic, but you need a predictable way for prospects to find you. Rich Brooks with Take Flyte shares with us how he increased visibility in his industry filled with competitors. Rich is also the founder of a conference called "Agents of Change" that is well known for the value they are creating for their audience. Listen...
Jun 19, 2017•27 min•Ep. 267
Having a steady stream of leads for your business is powerful for many reasons. Think for a second about you having the systems in place that allow for quality prospects to be lining up to talk to you about your services and products. If you have not looked at Facebook to generate leads, you are missing something. I have struggled in this area, so I look to experts like our guest for today, Marya Jan, to share insights that will upgrade your systems for getting leads into your world. Get the sho...
Jun 12, 2017•26 min•Ep. 266
The foundation of business is still and always be about relationships. How do you build deeper relationships that will last a life time? I am interviewing Dan Miller with 48day.net about deep relationships. Dan is a master of this and is quite passionate about the need for us to focus on the small aspects that lead to a real relationship. I am honored to bring you this chat with Dan Miller. Get the show notes for 265 | How to Build Deep Relationships with Dan Miller Click to Tweet: Listening to ...
Jun 05, 2017•23 min•Ep. 265
The most common question in the start of a conversation in business is "What do you do?" or some variation on that. I'm not saying it should be the first question, but eventually, that is where the conversation goes. Do you have a great response that makes the listener want to know more? Even if you have this down...you can learn from our guest today. Holly Chantal with The Land of the Brand is going to unpack how do you respond to the "what do you do" question. Discover a deeper awareness that ...
May 29, 2017•25 min•Ep. 264
Today we chat with Petra Foster about PRICING. So many of us entrepreneurs have struggled or are currently struggling with our pricing packages. On this episode, we talk about how to get out of that rut. We begin with building trust and understanding our potential clients’ inner dialogue. Discover how you can tackle the objections and climb up the sales ladder. Get the show notes for 263 | How to Handle Objections in the Sales Process with Petra Foster Click to Tweet: Listening to an amazing epi...
May 22, 2017•29 min•Ep. 263
Jeff Havens is not your typical Keynote Speaker. Join us on this episode where we dive deep into the key elements of speaking. You may think content is everything when it comes to your speeches. Jeff tells us why it really isn’t. How can you distinguish yourself in your market? And then once you do that, how do you maintain a relationship with those who you’ve influenced and inspired? Tune in to discover! Get the show notes for 262 | UnCrapify Your Follow Up with Speaker Jeff Havens Click to Twe...
May 15, 2017•27 min•Ep. 262
Are you willing to disrupt your own business? Our guest today, Eric Wahl, calls himself a disruptive strategist. He is a graffiti artist and powerful speaker who offers tools on how to be intentionally creative and provocative. The great paradox here is that through discipline and structure we can birth our creative parts of ourselves. Get the show notes for 261 | The Spark and Grind with Eric Wahl – Renowned Graffiti Artist Click to Tweet: Listening to an amazing episode on Leaders in the Trenc...
May 08, 2017•28 min•Ep. 261
Leadership is a journey. It is filled with new challenges that cause you to evolve as a leader. I had a chance to sit down with Lolly Daskal, author of The Leadership Gap: What Gets Between You and Your Greatness. Lolly shares insights to take your leadership to a new level. After listening to this interview, you will want to dive deeper into Lolly's work. Get the show notes for 260 | Leading Others – Your Path To Greatness with Lolly Daskal Click to Tweet: Listening to an amazing episode on Lea...
May 01, 2017•25 min•Ep. 260
What Media Platform are you using? Join us today where we chat with Brandon Adams about the platforms of Writing, Podcasting, and Video. Discover the power that lies within each platform to help you connect, inspire and grow your audience. Just as importantly, find out how with consistency and dedication, the likelihood of converting those people into clients or customers. Get the show notes for 259 | Creating Your Own Media Platform with Brandon Adams Click to Tweet: Listening to an amazing epi...
Apr 24, 2017•25 min•Ep. 259
The content marketing revolution is growing even more important. Forward thinking companies are starting to think like "old school" publishers. The are developing content that teaches the marketplace something new. Our guest today is Byron White with Writer Access. Discover the power elements if content marketing so you can develop your marketing strategy. Get the show notes for 258 | How to Create Content Marketing Strategy for Your Business with Byron White Click to Tweet: Listening to an amaz...
Apr 17, 2017•27 min•Ep. 258
When you have success in ONE WAY, the tendency is to look at new ventures through the same lens. In other words, when a something works why change it. Marc Werner, founder of Nature Sleep, didn't want to fall into that path of thinking. He comes form Werner family where ladders were their thing. The market for ladders has been amazing over the decades; however, Marc's new venture had to change with the times. Listen to Marc's process for developing a new company in the bedding market. Get the sh...
Apr 10, 2017•24 min•Ep. 257
Most people focus on more traffic. They want new sources of traffic. However, traffic is only part of the solution to a growth in your business. One of the most important aspects of business growth is understanding "conversion." Our guest is an expert in CRO (Conversion Rate Optimization). Join Tim Ash from SiteTuners on what does it take to create an effective CRO project for a website. It is more than button colors and headlines. Get the show notes for 256 | CRO – Aligning the Needs of Your Vi...
Apr 03, 2017•25 min•Ep. 256
Getting to 10 employees requires you to make some drastic changes in your leadership and management side. It is even more of change to get to 50 employees. Today, I interview Joe Holland with Video Blocks to uncover the shifts he had to make to grow his company. We share specifically what he had to "let go" of. Get the show notes for 255 | Growing Your Company from 1 to 10 to 50 Employees with Joel Holland Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHamme...
Mar 27, 2017•26 min•Ep. 255
Using online training (webinars) is an excellent way to establish your expertise and authority. The next level approach is using "automated webinars. Our guest today is Casey Zeman who is the founder of Easy Webinar. We talk about a simple sequence or strategy to get more leads and therefore more sales for your business. Get the show notes for 254 | The New Strategies of Automated Webinars with Casey Zeman Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHamme...
Mar 20, 2017•30 min•Ep. 254
