NEUROSCIENTIST Reveals Why People Dislike You & How to Persuade Anyone!

Growth Minds with Sean Kim

Feb 21, 2025•1 hr 8 min

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Episode description

Moran Cerf is a neuroscientist and professor at Northwestern University, specializing in decision-making and consciousness. His research blends neuroscience, psychology, and AI to explore how humans make choices. A former hacker, he also studies the intersection of brain science and technology. Cerf is a sought-after speaker at events like TED and the World Economic Forum. His work has gained recognition in both academia and popular science.In our conversation we discuss:(00:00) - Introductions
(0:40) - Emotional regulation
(5:50) - Having a second person that listens
(8:37) - Chasing the story in your brain
(10:17) - Exposures
(12:35) - Embodied cognition
(17:35) - Smell or odor
(25:29) - Purpose of tears
(29:01) - Being in a neutral place
(31:59) - Major histocompatibility complex
(33:29) - Magic pheromones
(38:32) - Signaling emotions
(42:18) - Persuasion
(52:59) - Negotiation
(1:00:26) - Being likable

Learn more about Moran CerfOfficial Website: https://www.morancerf.com/Linkedin: https://www.linkedin.com/in/morancerfInstagram: https://www.instagram.com/morancerf

Watch full episodes on: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@seankim⁠⁠⁠⁠

Connect on IG: ⁠⁠⁠https://instagram.com/heyseankim

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