Visit Al.ive body at: https://alivebody.com.au/ The post EP 67: FROM LAW ENFORCEMENT TO DESIGN ENTREPRENEURS: THE UNCONVENTIONAL JOURNEY OF ALISA AND LYSANDRA OF AL.IVE BODY appeared first on Impressive .
Visit WHO IS ELIJAH at https://whoiselijah.com.au/ The post EP 65: WHO IS ELIJAH – HOW RAQUEL & ADAM BOURIS BUILT A LUXURY, CRUELTY FREE FRAGRANCE BRAND appeared first on Impressive .
“People want to work for brands and companies that genuinely give a sh*t, that have a purpose that is bigger than selling stuff…” – Nathan Bush Nathan Bush is the director of eSuite, an eCommerce talent agency that recruits the best talent for the fastest-growing retailers, as well as being the facilitator for training programs to teach eCommerce skills. Having led eCommerce businesses with revenues of over $100M+, and being recognised as one of Australia’s Top 50 People in Commerce, he’s your g...
“Our success rate is extremely low, however, when we do get success, it’s so wildly incredible…that we can invest in 1000 companies knowing that only 10 of them will make us any money…” – Rand Fishkin, Sparktoro co-founder A tech entrepreneur, author, blogger, and leader in SEO, Rand Fishkin is well-versed in everything you would need to know in marketing and starting your own business. Having co-founded the world’s most popular resource for search marketers, Moz, and Sparktoro a few years ago, ...
“Everything that I had gone through in my career, I’d learnt by doing – rejection, putting deals together that fell through, trying to chase enterprise sales…“ – Luigi Prestinenzi With an impressive wrap sheet of appointments throughout his career, Luigi is now heading up his own company, SalesIQ. As CEO, Co-Founder and Head of Growth, Luigi has called on decades of experience in driving sales and developing strategies to enable his own business to excel. Adept at building strong relationships, ...
“Understand your customer, it sounds so basic but most companies don’t do it” – Mark Baartse Voted in as one of the Top 50 CMOs in Australia, Mark Baartse is an incredibly experienced outsourced Chief Marketing Officer who has led many well known companies to success. Catch.com, ShowPo, Big W, Salesforce and Microsoft are just a few of the brands that Mark has worked with throughout his career. Mark’s expertise lies in creating strategies that accelerate growth and he pushes the boundaries of in...
“I have this incredible opportunity to work with brilliant people to solve problems in ways that I probably wouldn’t solve them, so I’m learning every day and that really motivates me” – Lucinda Hartley Co-founder, serial entrepreneur, urban designer, keynote speaker and true innovator, the inimitable Lucinda Hartley has spent the past decade pioneering methods to help improve cities around the world. Her passion for travel, innovation and social change has seen Lucinda solidify her position as ...
“People come for the workout, but they stay because they belong somewhere and they aren’t a number at KX” – Aaron Smith The brains and brawn behind KX Pilates, Aaron Smith, is an award winning innovator and entrepreneur in the fitness industry. Launched in 2010, KX Pilates was developed in line with the Japanese philosophy of ‘kaizen’, meaning continuous movement. Participants in classes can expect a unique and truly dynamic workout that isn’t always associated with traditional pilates and is ai...
“Imposter syndrome is a signal that you’re growing, it’s a signal that you’re putting yourself into new situations and leaning into things which are difficult that you need to charter” – Hannah Spilva LVLY is Australia’s most adored flower and gift delivery service operating across Sydney, Melbourne, Brisbane and Adelaide, and Hannah Spilva is one half of the dynamic duo who founded the company back in 2014. Redefining how the gifting industry operates, LVLY has completely disrupted the space wi...
“So often in business we are taught to avoid stress, rather than utilise it in a healthy and effective way to produce the results we are looking for” – Kerwin Rae. Kerwin Rae is an incredibly successful entrepreneur, international speaker and investor, with strict no BS rule when it comes to business. As a high performance specialist resource to over 100,000 businesses across 154 different industries in 11 countries, he knows what it takes to make hugely positive transformations. As one of Austr...
“It’s no longer that you’re able to sell your product to 10 people in the room. It’s that there are 50 people trying to sell to those 10 people” – Erika Geraerts Erika comes with years of experience in building multiple successful businesses. She’s the co-founder of renowned brands like frank body and Willow & The post Ep 52: Erika Geraerts – Startups, People and Growth appeared first on Impressive ....
“Programmatic is pivotal. End of the day it plays a key role in the entire funnel process.” – Deryck Wills Deryck Wills is a digital marketer with decades of experience in the space. Since 2018, he’s served as Managing Director for Engine Media Exchange, helping to build the future of programmatic advertising at this exciting The post Ep 50: Deryck Wills – Inside Programmatic Advertising appeared first on Impressive ....
“I was the kid at school who was always selling sh*t.” – Jack Slade Managing director of Luxity Media and Founder of Boss Hunting, Jack Slade, built one of Australia’s fastest growing media companies from the ground up and founded Australia’s most engaged with men’s lifestyle publications. But how does he increase revenue for a The post Ep 47: Jack Slade – Monetising your content-driven business appeared first on Impressive ....
Sick of bogus, fake reviews from competitors? Or maybe you’re struggling to find ways to encourage positive reviews from happy customers. Either way, reviews are a crucial part of running a successful business. Host, Robert Tadros, and guest, Rad Mitic from TrustPilot, discuss how to combat fake reviews and other review platform tips for businesses The post Ep 40: Rad Mitic – Combatting Fake Reviews appeared first on Impressive ....
Are you using LinkedIn as much as you should be? While LinkedIn has been a long standing platform for professionals to connect, integrate and innovate — the ongoing pandemic has brought about a new perspective on how it can be used to help drive engagement and connect leads. Founder and CEO of Codi Agency and The post Ep 39: Lisa Teh – Humanising LinkedIn appeared first on Impressive ....
Listen: Rob and cofounder of Finder, Fred, breakdown how they achieved innovation in their entrepreneurship endeavors. Fred Schebesta embraced his curiosity from a young age and creativity and exploration are nothing new for him. His inspiration for creation stems from back in the day, way before PCs, when he built computer games and learned how The post Ep 38: Fred Schebesta – Strategy Isn’t Always the Key to Entrepreneurship appeared first on Impressive ....
The tastiest morsels from our first ever event We recently had our very first Impressive Breakfast, which covered the importance of personalisation across the entire customer experience. There were some heavy hitting speakers at our event, including our very own Rob Tadros, Founder of Impressive, as well as Google Agency Lead Brent Nicholls, HubSpot Marketing The post Episode 32: An Impressive Breakfast Wrap-Up with Rob & Sam appeared first on Impressive ....
The Brightest Week in Australian Fashion Melbourne Fashion Week is one of the biggest events of its kind in Asia-Pacific, pulling some of the most respected designers from around the globe. It’s not only a fixture on the calendar for the people who make and wear the hottest pieces of couture; marketers flock to MFW The post Episode 29: Melbourne Fashion Week appeared first on Impressive ....
Climbing the “Digital Summit” to Success Our resident marketing strategist, Russ Macumber had the pleasure of attending one of Australia’s foremost marketing events, “Digital Summit” which has been held nationwide in key locations including Brisbane, Newcastle, Melbourne and Sydney. The event is run by Interactive Minds CEO and Founder, Louisa Dahl, who Russ also had The post Episode 28: Interview with Louisa Dahl, Founder of “The Digital Summit” by Interactive Minds appeared first on Impressive...
Instagram ‘Likes’ Function Removed in Australia Last month, Instagram started to trial the removal of its likes functionality from its platform. The trial is currently being tested in Australia, New Zealand, Ireland, Italy, Japan and Brazil. Rather than having a number of people who liked your post on the platform, it will now to display The post Episode 27: Instagram ‘Likes’ Removal is Levelling the Playing Field appeared first on Impressive ....
Want to Expand Your Business into Asia? Asia is an enormous continent with billions of people. If you want to expand your business there, it’s worth ensuring you have all the right information to target potential customers in a way that will resonate positively with them. First on the list is making sure you understand The post Episode 26: Tapping into the ‘Asian’ Market appeared first on Impressive ....
Is Your Marketing Done In-house and is it Time for a Change? There are heaps of reasons why businesses, large and small, prefer to outsource their marketing to a team of experts. Of course, we speak to businesses every day that are hesitant to entrust a company with their strategy, so it’s our job to The post Episode 23: The Benefits of Outsourcing Your Digital Marketing appeared first on Impressive ....
How and Why Businesses Should be Doing Marketing & Sales Automation Wondering how you can save time and boost sales, too? There are powerful tools and processes available (some of them free!) to help you automate your sales and marketing efforts to get maximum value out of them. Automation is still in its early days, The post Episode 22: Marketing Automation and Why You Need It appeared first on Impressive ....
The Importance of Marketing Automation & Personal Branding Santi Vela from PACCAR Inc., the company behind DAF and Kenworth trucks, has kindly agreed to join us today to discuss marketing automation, share of voice and personal branding. These are three key areas that Santi is well-versed in and are something that every marketer and business The post Episode 20: Santi Vela Talks Personal Branding appeared first on Impressive ....
How Brands Like Koala are Killing their Digital Strategies Competitor research is a core part of our job at Impressive. We keep our finger on the pulse by seeing what else is out there; what works and what doesn’t. That’s how inspiration is born for our own clients’ digital strategies and how we achieve huge The post Episode 17: Innovative Marketing Strategies from Brands we Love appeared first on Impressive ....
Are Luxury Brands Doing Social Media Right? It’s no secret that global luxury fashion brands have all the budget they could want to market their sought-after clothes, shoes and accessories. So, why is it that we see so little of them on social media, the fashion industry’s favourite channel? Diving into common marketing techniques from The post Episode 16: Comparing the Marketing of Luxury Fashion Brands to Brands like ASOS appeared first on Impressive ....
SimilarWeb is one of the world’s leading web analytics websites, that enables businesses to track and grow their digital market share. Joining us for our first episode of this year is Ron, calling straight from the SimilarWeb headquarters. As the VP of marketing and demand generation, Ron will be chatting to us about his role The post Episode 15: An Interview with SimilarWeb’s Ron Pick appeared first on Impressive ....
Launching an Online Store? Here’s How to Get Started At Impressive, we come across so many individuals interested in opening an eCommerce store, but usually, they just don’t know where to begin. We also meet people further into the process; they have opened their store but it’s now invisible in the online world. They want The post Episode 13: Launching an Online Store & Making your First Sale appeared first on Impressive ....
What to Ask in your Chat with a Strategist In this episode, we’re doing things a little differently. It’s common in the industry for businesses to feel like they could be ripped off by their SEO agency. We’re combating the things to look out for and offering suggestions on how to be sure you’re asking The post Episode 12: Questions to Ask a Digital Agency appeared first on Impressive ....
Should You Be Utilising These Online Marketing tools? Do you need to spend a fortune on intricate digital marketing tools to be in with a running chance of executing a successful strategy? Or are there ways you can get a heads up with clever tools accessible to everyone? At Impressive Digital, there are some tools The post Episode 10: The Marketing Tools that Digital Marketers Swear By appeared first on Impressive ....
