How to develop a strategy that wins in competitive markets

This episode is with Roger Martin, writer, strategy advisor and in 2017 was named the #1 management thinker in the world, he is former Dean and Institute Director of the Martin Prosperity Institute at the Rotman School of Management at the University of Toronto in Canada, he is a trusted strategy advisor to the CEOs of companies worldwide including Procter & Gamble, Lego and Ford, and he's the author of 12 books including Playing To Win - how strategy really works.