Understanding #1 Reason Why People Buy w/ David Priemer
Episode description
David Priemer is widely recognized as a thought leader in sales and sales leadership and has been published in the Harvard Business Review, MIT Sloan Management Review, Forbes and Entrepreneur Magazine. He's lead top-performing sales team at high growth startup and is a former VP of Salesforce and is the creator of the Sales Leader Academy program.
During this interview we discuss:
1:57 - David gave us a quick backstory on his journey in sales.
6:46 - He shares the #1 business superpower he wished he had.
8:32 - We discuss the science behind why and how people buy
13:28 - How you can leverage the concept of "people buy based on their feelings"
17:30 - David shares an example of how they effectively use data to convert people in buying.
19:36 - A great example of how you can magnify data to help persuade people in sales.
22:37 - How you can leverage empathy and question when talking to clients.
26:47 - A great piece of advice for people who love sales.
27:38 - Davis shares his favorite growth tool/software.
28:18 - He recommended one of his favorite book that can help us with our business.
David's Websites:
Get a copy of David's book "Sell the way you buy"
Connect with David on LinkedIn
Learn more from David on YouTube
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