E88 - Email is NOT Dead | 3 Steps to Generate More Sales with Email
Episode description
Erik Harbison is the Chief Marketing Officer at AWeber where he oversees AWeber's overall marketing operations. vision and strategy. This includes the Business Development, Social Media, PR, Education and Content marketing disciplines. Connect with Erik:
Erik has over twenty years of experience in the marketing and advertising space that includes starting and selling a boutique agency, growing award-winning marketing teams and launching performance-based campaigns.
During our interview we discuss:
- Erik shares the #1 strategy that Aweber is using to generate new clients for their email services.
- Erik shares why he believes email is NOT dead.
- Then Erik shares 3 steps that small businesses can leverage to generate more revenue with email.
- We dissect how powerful segmenting your email list can be, including doubling both open and click through rates.
- Erik shares his favorite growth tool/software.
- Then Erik recommends one of his favorite books.
Erik's websites:
www.linkedin.com/in/eharbison/