E25 - 4 Mistakes to Avoid When Creating a Winning Infographic with Brian Wallace
Episode description
Brian Wallace is the founder of Nowsourcing which is the a top ranked Infographic agency in the USA, with clients ranging from Adobe, Twitter, Fedex, LOreal and Google down to small local businesses.
During our interview we discuss:
- What is an infographic?
- Why did Brian decide to focus on infographics for this business and why do they work so well?
- Brian shares the biggest mistakes marketers and entrepreneurs make when it comes to infographics.
- We discuss 3 winning case study using infographics.
- Brian shares important metrics to measure when it comes to infographic marketing.
- Brian even shares the #1 strategy that Nowsourcing uses to get new clients.
- He shares what he would do differently to grow his company faster if he did it all over again.
- Brian shares his favorite growth tool/software.
- Brian shares one of his favorite books with the audience.
Brian's website:
www.linkedin.com/in/nowsourcing