E103 - How a Simple Browser Extension Generates Over $12 Million/Yr w/ Brandon Bruce
Episode description
Brandon Bruce grew up in a tiny California town of 800 people where he only had one classmate at a school with no running water. He went from these humble beginnings to now cofounding and growing Cirrus Insight to $12 million in annual revenue, 65 employees, and #41 on the Inc. 500 list.
Cirrus Insight is the highest rated platform of all-time for perfectly connecting Gmail and Outlook with Salesforce. Since launching in 2011, it’s been a roller coaster of success and setbacks, and Brandon’s philosophy for operating Cirrus is similar to his love of competing in 500+ mile ultra-endurance races - you aren’t going to win at the start or in a sprint at the end. Success is a war of consistency and persistence, and he has always enjoyed that.
During our interview we discuss:
- We discuss how they funded the company
- Brandon drops a tip on how to get ranked on Inc. 5000 fastest growing company list that most people don't know.
- He shares how they got their early startup customers.
- Then Brandon shares what customer acquisition strategies that are working for them today.
- We talk about one of the best ways Brandon and his team have been able to differentiate themselves from the competition.
- Brandon shares how they combat a Saas companies biggest enemy...customer churn.
- Brandon shares what he would do differently to grow faster if he could start all over again.
- He shares his favorite growth software/tool.
- Brandon shares and recommends one of his favorite books.
Brandon's websites:
www.linkedin.com/in/brandonbruce
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