BONUS - 3 Amazon Trends that Every Brand Needs to Know in 2020 w/ John Ghiorso
Episode description
John Ghiorso is the Founder and CEO of Orca Pacific, a full-service agency focused exclusively on helping brands succeed on Amazon. He started the company 12 years ago and they now work with over 100 brands, managing their sales channel and optimizing their Amazon advertising campaigns. John is here to talk to us about the three major trends regarding Amazon that businesses need to pay attention to in 2020. He speaks on making sure you’re using all the Amazon advertising properties at your disposal, doing your advertising budgeting in a way that is driven by performance, and having a strong content and SEO strategy. Tune in to learn why it’s critical to get your business online and the value in focusing on content marketing and what’s important to your audience.
During this interview, we discuss:
2:18 – Orca Pacific’s evolution and growth
4:31 – Has the covid-19 pandemic heightened the need for brands to get on Amazon?
6:33 – The strategy that leads to Orca Pacific’s customer acquisition
9:38 – Trend #1: Search & Display Advertising
12:50 – Trend #2: Budgeting with KPI’s
14:40 –Trend #3: SEO & Content Strategy
15:51 – Examples of native content on Amazon
17:23 – Insight on browse and research behavior on Amazon
18:04 – Brands to look at for inspiration on Amazon content
19:18 – John shares his takeaway regarding Amazon’s fast-changing environment & thinking outside the box
19:53 – What is John’s dream business superpower?
20:40 – John shares his favorite growth driver.
21:25 – His most recommended book
Plus, a whole lot more!
John's Websites:
Listen to his podcast: eCommerce Deep Dive
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