Growth Driver

Welcome to Growth Driver. We’re the go-to content community for B2B leaders who are ready to reshape growth at their company. Every episode delivers deep discourse, strategic insight, executable innovation, and unshielded honesty—sourced from the best minds in B2B growth.

If you’re ready to take a front-row seat for the B2B growth overhaul, then you're in the right place.

Hosted on Acast. See acast.com/privacy for more information.

Last refreshed: July 9th, 2025 at 1:59 PM ⓘ

Follow this podcast in the Metacast mobile app to refresh it and see new episodes.

Follow on

Apple Podcasts

Spotify

RSS

Podcasts are better in Metacast mobile app

Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episodes

The True Role of a CRO in Modern B2B with Lane Brannan

There’s a lot of confusion around the role of the chief revenue officer (CRO). What’s clear, though, is that the right CRO in the right situation can be a powerful force for aligned GTM and for integrated growth. In this episode, host John Common takes a fresh, honest look at the role of a modern B2B CRO with one of the best in the business, Lane Brannan, Executive Vice President and General Manager (Americas) at Pax8, a cloud commerce marketplace. They discuss the role of the modern CRO and how...

Dec 19, 2023•1 hr 11 min•Season 1Ep. 5

5 Must-Know GTM Trends for Your 2024 Growth Plan with Craig Rosenberg

The GTM game is changing quickly, and if you’re focusing your efforts on outdated plays, you run the risk of being left behind. That’s why we’re talking through the most important trends in GTM as we head into 2024. It’s time to step back, review the GTM landscape, and make sure you’re not stepping over dollars to pick up nickels. In this episode we explore 5 strategically important trends with the perfect guest: Craig Rosenberg, a veteran of B2B sales, marketing, and technology and Chief Platfo...

Dec 19, 2023•1 hr 20 min•Season 1Ep. 4

Meet the Host: Anne-Marie Coughlin

Meet Anne-Marie Coughlin, co-host of Growth Driver! Director of People Operations at Intelligent Demand, Anne-Marie has years of experience in talent management, talent acquisition, and organizational development across a wide range of industries and companies. In her episodes, Anne-Marie speaks with an exciting variety of people ops experts about many of the most important and interesting topics of the day: finding purpose in work, leadership training, DEI practices, and aligning business goals...

Dec 19, 2023•3 min•Season 1Ep. 3

Meet the Host: John Common

Meet John Common, one of the hosts of Growth Driver! A career-long B2B growth and GTM executive, over the past 25 years John has worked with 100s of B2B GTM teams across a range of industries. Today, John is the founder and CEO of Intelligent Demand, an expert B2B growth partner. He started Intelligent Demand 15 years ago because while there were plenty of single point agencies and consulting firms, John wanted to create a company that helps GTM executives drive measurable growth with an integra...

Dec 19, 2023•5 min•Season 1Ep. 2

Welcome to Growth Driver!

Welcome to Growth Driver, a podcast about redefining B2B growth! We started Growth Driver because B2B growth needs an intervention. The old playbook and tactical approaches aren’t working as well as they used to. Many companies are failing to meet pipeline targets and experiencing slowing growth rates and rising inefficiency. What’s more, the B2B landscape has become so complex that no one person, no matter how smart or experienced, can ever know enough to be a world-class B2B growth leader. It ...

Dec 19, 2023•9 min•Season 1Ep. 1

← Prev

For the best experience, listen in Metacast app for iOS or Android