Episode 32: Creating Statement Content
Oct 06, 2022•38 min•Ep. 32
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Episode description
Why do some businesses attract all the right customers?
And some only the wrong ones?
It starts with the statement that brands are making.
It’s what our guest in this new episode of Growth Decoded calls, “The Statement Piece”
Listen in as Hillary Weiss, founder of Statement Piece Studio, talks about how to put a stake in the ground and create content that is unique to your passion and personality.
You’ll also learn about:
- How to go beyond content that’s about “who’s your audience, what’s their problem, how to solve it”
- The 3 sources of ideas to create amazing statement content
- How to tie positioning, branding, and content all together
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