Episode 21: Can brands be...funny?

Tim Washer spent 20 years at IBM, Cisco, and Interpublic Group while learning comedy writing from Stephen Colbert and improv from Amy Poehler. He’s a contributor to shows you may have heard of: Saturday Night Live, The Late Show, and Last Week Tonight with John Oliver.

Tim stopped by and spoke about the importance of restoring creativity and human connection to our business communications — and the critical role that humor and comedy can play.

You'll learn:
→ A 5-step way to incorporate comedy into your messaging
→ Why you should "follow the fear"
→ Why making a human connection is so important
→ How humor contributes to creating a real relationship and a human moment