Episode 20: Deliverability Factors & Engagement Tagging
Mar 29, 2022•58 min•Ep. 20
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Episode description
You'll hear from Hanna Fray, expert and senior deliverability specialist at ActiveCampaign, as we break down email deliverability and email engagement.
You'll learn:
- The difference between "email delivery" and "email deliverability"
- The different factors that impact email deliverability
- What the acronyms DKIM, DMARC, and SPF mean
- What is email engagement and why is it important?
- Ways to automatically track email engagement
- Why unsubscribes might actually be a good thing
- Common mistakes and best practices for improving your email engagement
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