Episode 18: Contact & Lead Scoring

What if you could know, at a glance, who your most engaged contacts are? Or who your least engaged contacts are?

Better yet — what if there was an automated system that monitored the actions your contacts took, assigned them points based on those actions, tagged your contacts based on their points, and notified you any time you needed to know something?

Good news — there is. And that system is lead scoring.

You'll learn:

→ What is lead scoring and why is it important?

→ Key factor to consider when building your lead scoring system

→ How to weigh the actions your contacts take

→ Why subtracting points is just as important as adding points to your contact scores

→ Common mistakes and best practices for creating your lead scoring system