Episode 14: Lead Generation
Feb 15, 2022•38 min•Ep. 14
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Episode description
This episode investigates, "Lead Generation" and breaks the topic into 2 areas:
1. What is lead generation and how should you think about it?
2. What are some common and effective tactics for lead generation?
You'll hear from internationally-acclaimed speaker, business and marketing consultant, college educator, prolific blogger and best-selling author: Mark W. Schaefer!
In this episode you'll learn:
• What is lead generation? What is a "lead" ?
• Why is lead generation so difficult?
• The question you must be able to answer if you want your marketing strategy to work.
• Why the internet is an archipelago (what is an archipelago?)
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