50 - How a Purpose Gives You a Competitive Advantage with Elizabeth Lotardo
Episode description
Do you want to know one of the best ways to attract top talent, retain key employees, and have team members excel at their job? Having a purpose.
In this episode of the Growing Your Team podcast, Elizabeth Lotardo shares what it means to have a purpose in your small business and how it can give you a competitive advantage when it comes to hiring talent and making the sales needed to scale your business.
About Elizabeth Lotardo:
Elizabeth Lotardo is a consultant, researcher, and co-author of Selling with Noble Purpose: How to Drive Revenue and Do Work that Makes You Proud.
As the VP of Services at sales leadership consultancy McLeod & More, Elizabeth leads sales transformation initiatives for clients like Oracle, G Adventures, and Fiserv. She is a popular LinkedInLearning author, and her work has been featured in The Wall Street Journal and on NPR.
With an undergraduate degree in advertising from Boston University and a Master’s in Organizational Psychology, Elizabeth has enabled firms to drive employee engagement, competitive differentiation, and ultimately revenue.
How to Connect with Elizabeth Lotardo:
McLeod & More Website: https://www.mcleodandmore.com/
Elizabeth’s LinkedIn: https://www.linkedin.com/in/elizabethlotardo/