This week, we’re all about action taking! We have a handful of tasks you should be able to accomplish this week to impact the growth of your audience and overall business. Here are the 14 quick wins written out: Rewrite your homepage so it speaks to a problem Make your home page lead magnet obvious and enticing Remove clutter from your site that isn’t converting Make your lead magnet useful, specific, and efficient Rewrite your opt-in copy to be based on a mini-problem Try a welcome mat on your ...
Mar 14, 2024•36 min
For the last 5 years we’ve run a paid coaching program that includes a community. During that time, we’ve learned a lot about what works and doesn’t work and thought we’d break down in this episode. We go over 4 crucial parts: The Audience, The Offer, The Community, and The Launches. Not only do we share what has worked for us in each of those four categories, but we also share some ideas if we were to start over from the beginning. How would we build an audience from nothing? Would we still lea...
Mar 07, 2024•53 min
Is lifetime pricing better than an ongoing membership model? What about individual course launches? And what if you only sell a $97 product? We go over all our thoughts on our lifetime pricing model in this episode and answer listener (and customer) questions! There is no perfect way to make money with online business, but from our experience, using a lifetime pricing model to sell an online coaching program ( WAIM Unlimited ) OR a software product ( Teachery ) is a fantastic option that reduces...
Feb 29, 2024•1 hr 4 min
This week, we wanted to share an episode that was a bit more off the cuff. We had a friend visiting for a week, we both got sick, and momentum has slipped from our grasp! Now… what the heck do we do? We share the steps we’re taking to regain momentum and we also talk through the idea of “starting ugly” and what to do with the feelings of wanting to change EVERYTHING. If you take nothing else away from the episode, just do the following: Keep going. *** ⚙️ Give Teachery a try today for free! Look...
Feb 22, 2024•43 min
Welcome to the next era of our podcast!!! After 5 years of the name “What is it all for?” we’ve rebranded to Growing Steady. The podcast content itself will stay the same, but it was time to evolve and grow 😉. In this ep, we share the process and thoughts we had around changing the podcast name. We also go through the nuts and bolts of why we changed things up and what you can expect moving forward. 🗣️ Ask us a question! Head to podcast.wanderingaimfully.com and leave a voicemail if you have a...
Feb 15, 2024•36 min
This week, we share a bit of a roadblock we’re running into while focusing more on our online course software Teachery. And it’s not just one roadblock, it’s multiple, very technical, confusing, and difficult roadblocks 😂😂. Which is especially tough for us because our main business (WAIM) has become such a smooth operator over the course of 5 years. While this episode may not be full of actionable tips and takeaways, we hope it’s a relatable conversation about what it actually takes when you’r...
Feb 08, 2024•33 min
To kick off this episode we’re sharing a “mini meltdown” that Caroline experienced the day before recording. We wanted to share that and talk about how we’re trying to reframe using Uncle Jhery as a metaphor/story to continue to move forward when we experience something difficult in growing our second business Teachery. Then, it’s time to go through the 7 things to pack for the long-term journey as a creator. Tune in to the ep to hear us discuss discomfort, self-care, self-awareness, taking risk...
Feb 01, 2024•56 min
Whenever you change something, whether it’s a routine, a process, or pivoting your entire business, there are so many unforeseen ripple effects that will create resistance. We bumped up against a few of these and want to share the emotions and roadblocks we encountered as well as how we worked through them as a team (even if it was difficult in the moment). Join us as we talk about facing the “stuffed closet,” introverts doing customer interviews, and “don’t talk to me before lunch.” *** ⚙️ Give...
Jan 25, 2024•45 min
This episode starts with an important question for 👩🏻🦰😂 and then we dive into a brief history of our online course software ( Teachery ) that’s been a side project for 10 years. We walk you through four essential steps we’re taking this year to take Teachery from an afterthought in our work week, to priority #1! You’ll hear how we’re changing up our schedule to accommodate Teachery, the key mindset shifts that are motivating us, how we’re moving from vagaries to specifics, and what our goal...
Jan 18, 2024•48 min
We absolutely LOVE doing year end reviews! You can read the written version of this one with a few accompanying photos over at https://wanderingaimfully.com/2023-review If you’ve never done your own year end review, we love the simple format of answering these questions: What went well in 2023? What didn’t go well in 2023? What did you not do on PURPOSE in 2023? What are you looking forward to in 2024? What is a defining word to help guide 2024? Simple questions, but very effective and fun to lo...
Jan 11, 2024•1 hr 10 min
After about 5 minutes of research, we realized we *thought* we’d recorded a podcast episode on the idea of practicing “enough,” but alas, we had not done that. We’ve talked about it here and there in a few other eps, but we wanted to have an entire conversation about enough because it’s been so impactful for us. We’re going to walk you through our MMM Number and Enough Number exercises. We’ll talk about what an Enough Mindset can do to help you make day-to-day decisions. And, we’ll go through th...
Nov 16, 2023•59 min
In this episode, we’re going to chat about the pros and cons of living in Portugal, the biggest differences to the U.S., as well as a handful of lessons learned. We’re also going to talk through a few categories, like our home and neighborhood, making friends, the food, the pace of life, all the admin crap when you move to a new country, as well as the healthcare system and more! This is a BIG OLE ep and we’re trying to give you our honest thoughts and feelings. Whether you want to move to a new...
Nov 09, 2023•1 hr 42 min
We know that running a business can sometimes feel overwhelming, with countless tasks, offers, and marketing strategies to juggle. That's why we're here to help you simplify and streamline your business so you can focus on what truly matters! We also share our own experiences and perspectives on simplification, including how we developed frameworks and made difficult decisions about our own business. We provide practical tips on auditing your channels, evaluating tasks, and documenting processes...
Nov 02, 2023•38 min
We open enrollment for our coaching program twice per year and have done so for the past four years. We love sharing the launch recaps to give you the good, the bad, and any lessons/takeaways that might help you with your next launch. We don’t use paid ads, and we aren’t on social media, yet this enrollment period saw the highest amount of customers in our business history! How’d we do it? Listen to hear all about it! [00:02:14] Do you listen to launch recap podcasts? Send em to us. [00:03:18] L...
Oct 26, 2023•40 min
The Calm Business Encyclopedia project reached its finish line and we’re equal parts excited and exhausted 😂. As with any big, DAILY, content project, the repetitive nature of it can wear you down. While we are a bit worn down, we’re also stoked to have a great resource out into the world to help online business owners (and our own biz!) We go through the nitty-gritty of how many views our 26 videos have gotten so far, the 21% YouTube surprise, how many people converted from our quiz lead magne...
Oct 19, 2023•1 hr 7 min
This week, we wanted to record an episode about simplifying your business, but also share how we look at a topic that might become one of our coaching sessions or a bigger article/video. If you like hearing how the proverbial sausage is made then you are going to LOVE this one! We walk through how we take an idea and concept and break it down, answer our own questions, and create frameworks that we can teach. We hope you learn something that you can apply to whatever skill you teach people AND s...
Oct 12, 2023•1 hr
We have this phrase around the WAIM office (aka our living room) that’s the “Straddling Strategist.” It’s the idea that so many people are straddling between two ideas or two businesses and can’t quite go all-in on either. This week, we share a pretty big update as it’s the future of our focus in our work! We sat down last week and had a 3-hour brainstorming meeting that resulted in coming to a decision about our monthly coaching plans for WAIM Unlimited (our un-boring coaching program) AND our ...
Oct 05, 2023•48 min
Last week, we announced one of our biggest content projects to date, the Calm Business Encyclopedia : 26 YouTube videos and articles that are an A-Z guide to helping you build a more predictable, profitable, and peaceful business. This week, we wanted to reflect on a few of the biggest takeaways we learned while taking on this monster of a project. Things like acceptance of how we work, the importance of extra project time, finding your motivators, and ignoring what other people are doing! We ho...
Sep 28, 2023•42 min
After 5 weeks of hard work, we’re excited to announce our big content project! While it might not look like much in the first few days as we’re releasing content daily, after 26 days it will be a rich library (heyo!) of information to help you build a more predictable, profitable, and peaceful business. In this episode, we talk about getting to the first finish line of the Calm Business Encyclopedia. But, that first checkered flag is only one of many and we still have a ways to go. How have our ...
Sep 21, 2023•50 min
PHEW! We made it out of the “video mud” we were stuck in last week and we have a solid plan of action moving forward for recording 26 YouTube videos. In this episode, we talk about finally getting into a groove, the power of doing something YOUR way (not following a blueprint), how to get a jolt of momentum in a big project, and why you can feel creative restlessness when you’ve been running your business for a few years. Tune in to future episodes for updates and on September 18, our 26 days 😉...
Sep 14, 2023•59 min
We’ve created 200+ email newsletters, 175 podcast episodes, and 47 3-hour video coaching sessions, and NONE of those things cause us grief when collaborating. But the 15 scripted educational YouTube videos we’ve created together have ALWAYS been a problem for us. This week was no different 😩. Two days before recording this podcast ep, we were getting ready to record the first videos for our 26-day content blitz. Caroline had painstakingly taken time to write the initial video scripts and we sat...
Sep 07, 2023•1 hr 21 min
This week, we talk about everything we’re doing to steer clear of our old friend burnout. Our 26 new articles and accompanying YouTube videos are a daunting task and we’re FULLY in the thick of the project at this point. One of the most helpful things we do during a big project like this is to focus on “good enough.” Now, that’s not easy, because we’re both recovering perfectionists (who haven’t fully recovered - LOL). However, we are implementing a few guardrails to help with this go-round. Tun...
Aug 31, 2023•1 hr 15 min
One of the best ways you can get over imposter syndrome, build a skill quickly, or drum up marketing attention is through a 30-day content creation challenge. In this episode, we’ll share why we think 30-day challenges are great for growing your biz and we’ll share the reality of how much work they can take. And yes, our content challenge is 26 days, not 30, but it’s cool if we round up, right?? We’ve done different 30-day challenges over the years but it’s been quite a while since we’ve focused...
Aug 24, 2023•1 hr 7 min
This week, we go through a big move we’re making with our software product Teachery. For the first time, we have a pretty big change in our new user signup process! We’ve created 7 pre-designed course themes to get someone up and running much faster with their online course. We’re also moving our marketing site to Webflow so we have more control over marketing content, landing pages, etc. We’ll keep you posted on the progress! We also introduced a new segment called Calm Business Confidential wh...
Aug 17, 2023•53 min
We ventured to the Dinosaur Park (basically an outdoor museum) in our local town and boy-oh-boy was it just great! Portugal continues to win over our hearts, especially in our small town of Lourinhã! In this episode, we go over how and why we take sabbaticals from content creation (we’ll be back in August 👋), we chat just a little bit about AI and some thoughts we’ve been having on it, we share our favorite new video editing tool (linked below), and we go over what we’re doing this summer while...
Jun 08, 2023•55 min
This week, we wanted to chat about the current state of our Wandering Aimfully (and Teachery, for that matter) business. We’ve come to realize to most people we meet or that find us, our business is kind of “invisible.” We aren’t creating much new discoverable content besides this podcast and even that exists in a bit of a vacuum. Yet, our business has never been healthier from a growth and profit standpoint! So… what are the pros and cons of being “invisible” in a very noisy and loud online biz...
Jun 01, 2023•47 min
We hope you enjoyed hearing us ask each other questions we didn’t know about the other person OR just wanted to go a bit deeper on. Even after 13 years together, we’re constantly learning new things about one another. Did you enjoy us interviewing ourselves? Would you like to see us do this again in the future? Any questions you want us to answer? ➡️ Get the episode show notes and full transcript at wanderingaimfully.com/169 *** ✳️ Are you a freelancer looking to transition to digital products (...
May 25, 2023•1 hr 24 min
If you’ve been listening to our podcast for a while, you know we don’t ever have guests. However, we thought it would be fun to pretend we were a guest on our own podcast and interview one another. This week Caroline is interviewing Jason (Part 1). Next week, Jason grabs the interview microphone and will ask Caroline a bunch of questions (Part 2). ➡️ Get the episode show notes and full transcript at wanderingaimfully.com/168 *** ✳️ Are you a freelancer looking to transition to digital products (...
May 18, 2023•1 hr 32 min
This week, we’re talking MONEY. Specifically, we want to share some impactful choices we made around money and how they changed our lives and businesses. If you don’t know, we were $124,000 in debt in 2013 with no plan, zero consistent income, and a lot of stress and overwhelm. How did we turn our mental state around AND pay off 100% of our debt in less than 3 years? You’ll have to tune in to find out! Money is a tricky topic, but after watching Ramit Sethi’s new Netflix show, we were inspired t...
May 11, 2023•1 hr 36 min
We’re going to share our entire launch strategy, the exact emails we write, our core launch focuses, and the additional investment we made into our affiliate program (which paid off!) We don’t use social media and we don’t pay for advertising with WAIM Unlimited. We use our trusty weekly email newsletter and this podcast as our main marketing vehicles. You’ll hear us chat about why these simple strategies continue to generate 6-figure launches for us. Hope you enjoy hearing ALLLLLL the details a...
Apr 27, 2023•1 hr 4 min
