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Growing In The Green Industry

NALP Young Professionals podcasters.spotify.com
The National Association of Landscape Professionals, Young Professionals Network Podcast powered by STIHL. The best podcast for the Green Industry! Each week our hosts and guests discuss the topics that matter most for landscape professionals, including career advancement, hiring, professional development, retention, sales, operations, and more! Growing in the Green Industry is produced by NALP's Young Professionals Network. Learn more at www.landscapeprofessionals.org/youngprofessionals
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Episodes

A Bittersweet Goodbye: Thank You for Growing With Us!

After nearly six years, Brett and Skyler sign off with the final episode of the NALP Young Professionals Network podcast. Joined by Kim McCrossen, NALP’s Director of Education, they reflect on favorite moments, impactful guests, and the podcast's legacy. They discuss the value of NALP events, free contractor training, and leadership opportunities like the NALP Executive Leadership Program. While saying goodbye to the podcast, they invite listeners to stay engagedthrough NALP’s many resources, ev...

May 29, 202526 minSeason 6Ep. 1

REPLAY: Organic Growth and Embracing Discomfort with Anita Palmer

In this replay episode of Growing in the Green Industry, we welcome our guest Anita Palmer with Sperber Landscape Companies. Anita discusses the importance of organic growth through acquiring new customers and developing employees' skills and careers. She shares her passion for landscaping, architecture, and community, which alignswith the industry's flexibility in pursuing various paths. Anita also touches on embracing discomfort for personal growth and engagement as well as balancing personal ...

May 21, 202543 minSeason 5Ep. 52

Driving Impact: B Corp Certification, Financial Leadership, and AI with Lynette Cordero

In this episode of Growing in the Green Industry, we welcome our guest Lynette Cordero, Finance Manager with the Klausing Group. Lynette shares the journey toward B Corp Certification and what it means for business sustainability and stakeholder value. Lynette shares her financial leadership approach, including how she simplifies complex financial data for teams and supports strategic forecasting. The conversation also covers the use of AI in financial analysis, team training challenges, new hir...

May 14, 202547 minSeason 5Ep. 51

REPLAY: From Sales to Leadership with Jacob Hong

In this replay episode of Growing in the Green Industry, our guest Jacob Hong with Woodlawns Landscape Company is a former landscape management student; discusses his career progression from sales to company leadership. They also talk about the importance of personal and professional growth, the balance between current roles and future opportunities, and the significance of understanding and aligning with a company's culture. Lastly, they shared their personal experiences and challenges, with a ...

May 07, 202546 minSeason 5Ep. 50

Investing in People, Sharing Knowledge, and Inspiring the Next Generation with Michael Davie

In this episode of Growing in the Green Industry, we welcome our guest Michael Davie, Senior Account Manager with M.J. Design Associates, Inc. Michael emphasizes the importance of investing in employees through continuous training and personal development, noting it drives company growth and shows genuine care. He discusses the valueof sharing knowledge gained from industry events and integrating key takeaways into daily operations. Michael also highlights the need to relate to young people in m...

May 01, 202544 minSeason 5Ep. 49

REPLAY: The Balance of Productivity and Summer Motivation

In this replay host episode of Growing in the Green Industry, Brett and Skyler talk discuss the challenges ofmaintaining productivity and motivation during the summer season. Brett emphasizes the importance of finding a balance between work and personal time, while Skyler expresses struggles with feelings of guilt for investing time in self-improvement. They both share that quality of work is more important than quantity, and that it's satisfactory to do what needs to be done to a high standard,...

Apr 25, 202537 minSeason 5Ep. 48

REPLAY: From Sales to Leadership with Jacob Hong

In this replay episode of Growing in the Green Industry, our guest Jacob Hong with Woodlawns Landscape Company is a former landscape management student; discusses his career progression from sales to company leadership. They also talk about the importance of personal and professional growth, the balance between current roles and future opportunities, and the significance of understanding and aligning with a company's culture. Lastly, they shared their personal experiences and challenges, with a ...

Apr 16, 202546 minSeason 5Ep. 47

From Landscape Architecture to Leadership with Shaun Callaway

In this episode of Growing in the Green Industry, we welcome our guest Shaun Callaway, Vice President – Houston Market with Earthworks, Inc. Shaun takes us through his journey, from studying landscape architecture to rising to the role of Vice President, sharing both the challenges and triumphs of launching a new business division. He also reflects on his experience attendingthe NALP Executive Leadership Program at the UVA Darden School of Business, where he gained valuable insights on leadershi...

Apr 09, 202542 minSeason 5Ep. 45

REPLAY: Candid Conversations with Angela Hieronimus

In this replay episode of Growing in the Green Industry, we welcome Angela Hieronimus, Director of Engagement and Success with Blades of Green Lawn Care. Angela talks about the importance of having those hard conversations and how her experiences have helped her be successful in her HR role. She talks about recruiting, team member retention and engagement. She shares how they keep their team members engaged throughout the year through benefits, team gatherings and conversations. This episode is ...

Apr 02, 202552 minSeason 5Ep. 45

Mastering Training and Career Growth with Josh Chalfant

In this episode of Growing in the Green Industry, we welcome our guest Josh Chalfant, Associate Director of Training and Development with his focus on in-house training for tasks like spring cleanup, edging, and mulching. He emphasized the importance of continuous learning and taking initiative for career advancement. Josh also discussed the benefits of in-house training over external resources, with Josh explaining how his program reduced accidents and improved safety. They also touched on the ...

Mar 27, 202544 minSeason 5Ep. 42

REPLAY: Helping Your Team Find Their Path to Success with Cate Deane

In this replay episode of Growing in the Green Industry, we welcome Cate Deane with Ruppert Landscape. Cate talks about finding your passion and being able to utilize the resources out there that are available to everyone. Cate talks about finding the balance with training and mentoring and the importance of finding the best ways to keep your learners engaged. She shares how important it is to have a safe space when it comes to learning and not assuming that the learner knows all – assume they d...

Mar 19, 202554 minSeason 5Ep. 43

Empowering Future Leaders: NCLC, Industry Growth, and Professional Development with Jenn Myers

In this episode of Growing in the Green Industry, we welcome our guest Jenn Myers, Executive Directorof the NALP Foundation and Senior Director of Workforce Development at NALP. With the National Collegiate Landscape Competition (NCLC) approaching Jenn, Brett andSkyler talked about their experiences and insights with their involvement in NCLC and its impact on their careers. They highlighted the importance of industry events, networking opportunities and fostering student growth and professional...

Mar 14, 202533 minSeason 5Ep. 42

REPLAY: Inviting People to Bring a Different Part of Themselves to Work with Brandon Sheppard

In this replay episode of Growing in the Green Industry, we welcome our guest, Brandon Sheppard, Franchise Owner of Weed Man and President-Elect of NALP. In this episode we also welcome our newest host, Skyler Westergard with LandCare. Brandon shares his experience with volunteering at Renewal and Remembrance and how important the opportunity is to give back to those who give to the green industry. Brandon also talks about his passion for transforming lives within his company and the power of in...

Mar 05, 202551 minSeason 5Ep. 41

Strategy, AI, and Expanding Your Market with Jaden Miller

In this episode of Growing in the Green Industry, we welcome our guest Jaden Miller, Marketing Manager at Weller Brothers Landscape Professionals. Jaden shares her journey of transitioning her marketing career into the landscape industry. She shares the challenges of marketing in a highly visual industry, and the importance of data and understanding the target audience in your marketingefforts. She also touches on utilizing AI tools for various tasks, the challenges of expanding a business into ...

Feb 26, 202545 minSeason 5Ep. 40

REPLAY: Peer Groups with Joe Kujawa

In this replay episode of Growing in the Green Industry, we welcome Joe Kujawa, Practice Leader of Bruce Wilson & Company. Joe talks about the power and value of peer groups. Joe talks about the uniqueness that our industry has compared to other industries and how our industry is willing to share information – successes and failures. He also shares how networking can be intimidating but the importance of it. This episode is hosted by SkylerWestergard with LandCare and Brett Lemcke with RM La...

Feb 19, 202545 minSeason 5Ep. 39

Revolutionizing Landscaping with Luke Reinhart

In this episode of Growing in the Green Industry, we welcome our guest Luke Reinhart, Director of Autonomous Mowing with Reinhart Landscaping and Snow. Luke shares his journey of working in the family business and discusses his development of autonomous mowing systems and his future plans beyond the family business. Luke talks about his passion for business analytics, his transition from a management major, and the challenges of applying new knowledge in a business setting. Luke also touches on ...

Feb 12, 202546 minSeason 5Ep. 38

REPLAY: VILN Takeover: Developing that “We: Mentality with Joe Lewis, Brian Chapman and Terry Williams

This replay episode of Growing in the Green Industry is presented by the Veterans in Landscape Network and hosted by Joe Lewis with Yard Solutions, Brian Chapman with LMI Landscapes and Terry Williams with Green Lawn Fertilizing. In this special VILN takeover episode these military Veterans discuss how to be adaptable leaders and working beside your team as well as leadership dependability and being able to lean on your team. They discuss patience and how having the military mentality has helped...

Feb 05, 202551 minSeason 5Ep. 37

Navigating Career Transitions and Leadership with Kayla Lujan

In this episode of Growing in the Green Industry, we welcome our guest Kayla Lujan, Vice President of Sales and Marketing with Down to Earth Landscape and Irrigation. Kayla shares her experience with career transitions and the importance of understanding the people business of the industry. She discusses her new role and her focus on leadership and the challenges of adjusting her leadership style. She also talks about empowering your team and retaining talent. This episode is hosted by Brett Lem...

Jan 29, 202540 minSeason 5Ep. 36

REPLAY: Never Leave Anything on the Table with Kohler Brafford

In this replay episode of Growing in the Green Industry, we welcome Kohler Brafford, Principal at Black Pearl Management and Principal at White Pearl Management. Kohler talks about his story and how he entered into the green industry. He talks about early milestones that helped accelerate his career and shares his advice on never leaving anything on the table and taking a leap. He talks about as a business owner; his focus is not as much on the plants but is more about embracing the people and h...

Jan 22, 202553 minSeason 5Ep. 35

Preparing for Winter and Measuring Leadership Impact

In this episode of Growing in the Green Industry, our hosts discuss what they have been doing to prepare for the winter and green season. They also discussed the challenges of measuring the effectiveness of training and development programs and highlighted the difficulty in assessing the impact of leadership training as it is influences by many factors such as mentorship, local associations, and trade shows. This episode is hosted by Brett Lemcke of R.M. Landscape and Skyler Westergard with Land...

Jan 15, 202533 minSeason 5Ep. 34

REPLAY: AI: Scratching the Surface with Chelsea Hartshorn

In this replay episode of Growing in the Green Industry, we welcome our guest, Chelsea Hartshorn, Co-founder of Threadleaf Landscape Design. Chealsea shares her story on how she started in the green industry as a young professional in college. She talks about the flexibility of her design company and how they have been able to utilize the opportunities of a hybrid working environment. She also talks about AI and how it can revolutionize our industry. Chelsea shares how it can help in your daily ...

Jan 08, 202552 minSeason 5Ep. 33

Overcoming Challenges and Building Leadership with Brigitte Orrick

In this episode of Growing in the Green Industry, we welcome our guest, Brigitte Orrick, Director of Talent Development with The Davey Tree Expert Company. Brigitte shares her experiences of being recognized as the 2024 Woman of the Year by NALP and emphasized the value of giving back through volunteering and sharing stories. She discusses her key career challenges—balancing motherhood while teaching and managing team development—which shaped her leadership style. She shares insights on the impo...

Jan 02, 202541 minSeason 5Ep. 32

REPLAY: Row the Boat with Kyle Narsavage

In this replay episode of Growing in the Green Industry, we welcome Kyle Narsavage, President with GreenSweep. As someone who started their business very young, Kyle shares advice on starting your own business. Kyle also talks about his success being driven by his team. He shares his mantra on GreenSweep’s Row the Boat concept, how it started and how it has defined his team and business. This episode is hosted by Skyler Westergard with LandCare and Brett Lemcke with RM Landscape.

Dec 25, 202451 minSeason 5Ep. 31

Reflecting and Recharging

In this episode of Growing in the Green Industry, our hosts share their personal reflections on the past year. Skyler and Brett express their gratitude for the support of their industry and emphasized the importance of recharging and rethinking during the holiday season suggesting that they all need to find a balance between work and leisure. This episode is hosted by Brett Lemcke of R.M. Landscape and Skyler Westergard with LandCare.

Dec 18, 202425 minSeason 5Ep. 30

REPLAY: The “We” Industry with Jack Pohutsky

In this replay episode of Growing in the Green Industry, we welcome our guest, Jack Pohutsky, Assistant Project Manager and Site Supervisor at R.P. Marzilli & Co. Jack shares his thoughts on pushing for your career and being authentic. He talks about his 5 to 10-year goals and how his company is helping him achieve those goals. He also talks about being an advocate for yourself and your professional development as well as the industry. Jack also talks about the secret sauce and tips for what...

Dec 11, 202445 minSeason 5Ep. 29

Planning for Success: HR, Leadership, and Development in the Green Industry with Angela Cornish

In this episode of Growing in the Green Industry, we welcome our guest Angela Cornish with Virginia Green. Angela discussed insights on HR and leadership, with topics including planning for the next year, training and development, succession planning, and compensation and benefits. They also explored the challenges and opportunities in the green industry, the importance of training and development, and strategies for planning and development in their respective organizations. Angela also emphasi...

Dec 04, 202444 minSeason 5Ep. 27

REPLAY: VILN Takeover: Developing that “We: Mentality with Joe Lewis, Brian Chapman and Terry Williams

This replay episode of Growing in the Green Industry is presented by the Veterans in Landscape Network and hosted by Joe Lewis with Yard Solutions, Brian Chapman with LMI Landscapes and Terry Williams with Green Lawn Fertilizing. In this special VILN takeover episode these military Veterans discuss how to be adaptable leaders and working beside your team as well as leadership dependability and being able to lean on your team. They discuss patience and how having the military mentality has helped...

Nov 27, 202451 minSeason 5Ep. 28

A Political Overview with Andrew Bray

In this episode of Growing in the Green Industry, we welcome our guest Andrew Bray, Senior Vice President of Government Relations and Membership at NALP. Andrew shares the recent changes in the political landscape and the impact on our industry. He also discussed the challenges and opportunities that arise with the new administration. Despite some concerns, Andrew acknowledges that the new administration presents both opportunities and obstacles for our industry. Andrew also shares his strategie...

Nov 20, 202432 minSeason 5Ep. 27

REPLAY: Get It, Want It, and the Capacity for It

In this replay episode of Growing in the Green Industry, our hosts talk about filling the gaps with new hires and some of the challenges they face when bringing on new team members - how to measure and quantify what we have asked them to achieve and how fast that should happen. They also discuss knowing where you are as an organization and the balance of flexibility. They talk about employee satisfaction and how our employees feel at our organizations but what’s most important is being willing t...

Nov 13, 202448 minSeason 5Ep. 26

REPLAY: Being Proactive with Your Team with Erin Barr

In this replay episode of Growing in the Green Industry, we welcome Erin Barr, HR Consulting with Erin Barr Consulting. Erin talks about some of the struggles that the green industry has been facing when it comes to workforce. Erin talks about strategies to make progress and how to approach your team with getting feedback. She talks about the importance of making sure whatever you implement in your company, to make sure that you make it sustainable and buildable over a long period of time. This ...

Nov 06, 202444 minSeason 5Ep. 25
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