ROAS Pathology and its top challenges
Jan 17, 2022•28 min•Season 1Ep. 12
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Episode description
ROAS is a seemingly mundane marketing metric, calculated as the ratio of revenue to advertising costs. And yet it is so much more than that.
In this episode Mike Ryan will talk about ROAS, it's alternatives and why you should consider ditching this metric for something more effective.
Read more in this article: https://bit.ly/3KbV3zz
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