Performance Max for Online Retailers
Jun 02, 2022•43 min•Season 1Ep. 19
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Episode description
Welcome to episode 19. You can think of it as part 2 to the previous conversation with Christopher Rogl in episode 15 - Performance Max: One campaign to rule them all. In this episode, Mike Ryan gives you a brief context for the PMax, a framework for smarter PMax retail campaigns, and ideas for bringing that framework to life.
Mike, smec’s portfolio strategist keeps you up to date with:
- What are Performance Max campaigns?
- Advantages and disadvantages of PMax
- Moving forward with PMax
- PMax Segmentation
- PMax framework and practices
- PMax optimisation
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