Contemplating Google Ads and growth with Kirk Williams
Aug 23, 2022•1 hr 7 min•Season 1Ep. 24
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
Welcome to episode 24 of Growing Ecommerce. In this episode, Mike is joined by Kirk Williams - his own professional hero. Kirk is a PPC and digital advertising expert who runs his own PPC micro agency, ZATO Marketing. In this episode, Kirk and Mike ponder about the Google advertising space, both the challenges and opportunities moving forward, as well as the role of data collection and privacy in the ecommerce operating environment. This episode gives an interesting counter or companion perspective to the recent episode with Ginny Marvin -Google Ads liaison. Feel free to have a look at the article Kirk refers to or listen to Kirk host Mike in the podcast episode.
- What is healthy ecommerce growth? - 08:34
- Google Ads and how to optimise campaign performance - 19:12
- Performance Max-Google’s automation concept - 28:02
- Compliant data collection and privacy moving forward - 42:34
For the best experience, listen in Metacast app for iOS or Android