What makes a truly great coach? In this episode, we sit down with industry veteran Pat Barber to explore what it takes to grow from good to great — as a coach and as a gym owner leading a team. You’ll hear: ✅ Pat’s personal journey from California to New Zealand and what sparked his passion for coaching ✅ What defines an effective coach — and how that’s evolved over the years ✅ The key traits that separate average coaches from exceptional ones ✅ How gym owners can build and develop coaches to cr...
Jul 21, 2025•1 hr 1 min
How much should gyms charge for nutrition? What’s the average monthly revenue from nutrition services? And how does adding a nutrition program impact your bottom line and member retention? In this episode, we team up with Wodify to share exclusive insights from real gym data — including how Healthy Steps Nutrition Mentoring clients are using these numbers to grow their businesses. You’ll learn: 📊 What gyms are charging for nutrition coaching 💰 Average monthly revenue from nutrition add-ons 📈 ...
Jul 16, 2025•53 min
A must-listen for gym owners planning a fall nutrition challenge. Inside this episode, we walk through the proven Healthy Steps Nutrition framework that’s helped over 5,000 coaches launch successful challenges that boost engagement, drive results, and convert participants into long-term clients. You’ll learn: ✅ The overall fall nutrition strategy for maximum impact ✅ The best time to launch your challenge to increase engagement and conversion ✅ How long your challenge should be (and why it matte...
Jul 14, 2025•36 min
In this episode, host Nicole Aucoin introduces an exciting initiative called the Global Health Project. This collaborative effort aims to bridge the gap between traditional healthcare providers and gym owners by fostering partnerships that promote lifestyle interventions—nutrition, sleep, mindset, movement, and strength training. With healthcare professionals often constrained by time in clinical settings, the Global Health Project empowers gym owners with free training on building these critica...
Mar 17, 2025•14 min
In this episode of the Grow Your Nutrition Business Podcast, host Nicole Aucoin sits down with Gordon Lake, a CrossFit affiliate owner and Southeast regional rep, to discuss how he successfully added 54 new members to his gym in January. Gordon shares key strategies behind his gym's growth, including effective planning, logistics, and the power of youth strength and conditioning programs. He also dives into the importance of community engagement, follow-up strategies, and creative approaches to ...
Mar 10, 2025•39 min
In this episode of the Grow Your Nutrition Business podcast, host Nicole Aucoin, founder of Healthy Steps Nutrition and HSN Mentoring, delves into the essential systems needed to build and scale a professional nutrition coaching program. She breaks down four key areas: client journey, client management, coach development, and quality assurance—emphasizing the importance of personalized accountability, streamlined sales processes, and consistent coaching experiences. Nicole also shares insights o...
Mar 06, 2025•26 min
In this episode of the Grow Your Nutrition Business Podcast , Nick returns to share his journey with PushPress and his evolving role in the company. He delves into the significance of integrating nutrition programs within gym management and explores leadership strategies that drive success, including the value of core values, gamification, and effective team-building. Drawing on his Marine Corps experience and insights from PushPress CEO Dan, Nick offers valuable lessons on decisiveness, buildin...
Jan 20, 2025•46 min
In this episode of the Grow Your Nutrition Business podcast, host Nicole Aucoin is joined by Athena Perez to discuss the critical role of support systems for larger body athletes in fitness and nutrition coaching. Athena shares her personal journey through CrossFit, her weight loss experience, and becoming a CrossFit affiliate owner. The discussion highlights her course designed to help coaches address not only physical and nutritional needs but also the importance of emotional support. They exp...
Oct 11, 2024•44 min
In this episode of the Grow Your Nutrition Business Podcast, host Nicole Aucoin dives into the practical ways gym owners and coaches can successfully integrate nutrition coaching into their fitness programs. She emphasizes the power of informal conversations about nutrition and how these discussions can help members better understand the connection between what they eat, their fitness goals, and overall wellness. Nicole highlights the importance of team alignment to ensure a consistent message o...
Oct 04, 2024•15 min
In this episode, Dr. Christina reflects on her experience at the CrossFit Games, where she provided mental health support as part of the CrossFit Medical Society. She explains the critical differences between stress and trauma, discussing how people react to traumatic events and the signs of PTSD, emphasizing the need for early intervention. Dr. Christina underscores the importance of fostering a supportive gym community, offering mental health referrals, and training gym owners and coaches to a...
Sep 10, 2024•38 min
In this episode, host Nicole welcomes back Amanda Haar to discuss hormone health, particularly focusing on the challenges faced by women during menopause. They explore why weight loss can be difficult during this phase, emphasizing the importance of a realistic goal-setting approach. Amanda shares insights on addressing mindset, managing symptoms, and the role of protein intake and strength training. They also discuss the benefits of the HSN Hormone Masterclass, which provides advanced training ...
Jul 29, 2024•23 min
In this episode, Nicole Aucoin welcomes Denise Thomas, a seasoned CrossFit coach, to discuss the critical aspects of coach development in the fitness industry. Denise shares her extensive journey with CrossFit since 2008, including her roles and experiences as a Level 1 and Level 2 trainer, a Flowmaster, and a mentor. They define excellent coaching, managing diverse athlete needs within classes, and balancing fun with rigorous standards. Denise emphasizes the importance of setting up a coaching ...
Jul 15, 2024•57 min
In this episode, Nicole welcomes back Patty, a gym owner from Ireland, to discuss the evolution of their gym, Phoenix, over the past 11 years. Patty shares insights into the growth of their business, the introduction of a nutrition program through HSN, and the crucial roles of vision and core values in driving their success. They delve into the dynamics of Patty’s partnership with co-owner Danny, outlining their clear division of roles and weekly meetings for effective communication. Patty also ...
Jul 08, 2024•39 min
In this episode, host Nicole Aucoin sits down with Mike Giardina to explore the evolving relationship between CrossFit and healthcare. They delve into the significance of building connections between gym owners and healthcare professionals to combat chronic diseases through lifestyle interventions. Mike shares insights from his 20-year CrossFit journey, emphasizing the holistic benefits beyond physical fitness, including emotional health and community support. They also introduce the newly launc...
Jun 17, 2024•43 min
In this episode, Nicole dives into the intricacies of launching and managing nutrition challenges. Nicole discusses the holistic approach to health, which includes nutrition, stress management, mindset, sleep, and exercise. She emphasizes the importance of setting up a proper challenge structure, engaging participants, and converting them to ongoing nutrition coaching. Key points include the best time to launch a challenge, tips for marketing and engagement, pricing strategies, and the benefits ...
Jun 10, 2024•20 min
In this episode. Nicole Aucoin, delves into the importance of a holistic approach to nutrition. Emphasizing the inadequacies of the traditional healthcare system, Nicole recounts her journey from a hospital dietitian to establishing successful healthcare partnerships. She discusses the critical steps in creating a professional nutrition coaching program, aligning with healthcare providers, and ultimately, helping clients prevent and reverse chronic diseases through lifestyle changes. The episode...
Jun 03, 2024•28 min
In this episode, Nicole Aucoin delves into the strategy and benefits of integrating nutrition coaching into your gym's Bring a Friend Week. Nicole shares insights on how to effectively register participants, maintain personalized communication, and structure classes to ensure a comfortable and welcoming experience. She discusses the importance of incorporating nutrition from the first interaction, using tools like automated emails, mini seminars, and informal conversations. Nicole also highlight...
May 27, 2024•14 min
In this episode, Nicole Aucoin and Lindsay McDonald discuss enhancing engagement in nutrition coaching programs within gym environments. They highlight the common scenario where gyms expand to include nutrition coaching but struggle to engage members effectively. The importance of gym owners and staff understanding and confidently promoting the nutrition program, integrating nutrition coaching into the gym culture, and the role of both owners and coaches in communicating the benefits of nutritio...
May 13, 2024•28 min
In this episode, Nicole Aucoin and Nikki Graham discuss the vital components of a strong nutrition program within a gym environment, emphasizing proactive support for coaches and ensuring program sustainability. They explore the benefits of initiatives like "Coaching the Coaches," which provide practical examples and mentorship to empower confident coaching. Emphasizing the importance of diversifying a gym's nutrition coaching capacity through team-building, they explain how this not only expand...
Apr 22, 2024•49 min
In this episode, Nicole Aucoin, shares valuable insights on building successful employee wellness programs beyond gym premises. She emphasizes a holistic approach to health, including nutrition, stress management, mindset, sleep support, lifestyle, and exercise, highlighting the benefits of fostering engagement and group support within companies. Nicole discusses practical strategies for structuring programs, such as six-week challenges or seminar series, and stresses the importance of initiatin...
Apr 18, 2024•19 min
In this episode, Nicole Aucoin and Melinda North discuss their recent 28-day mental fit challenge, aimed at enhancing holistic wellness by addressing mental health alongside physical well-being. Melinda shares insights from participant experiences, highlighting the importance of proactive mental health care and practices such as journaling and quiet time, in addition to nutrition and exercise. They emphasize the transformative impact of the challenge, including increased self-awareness and posit...
Apr 15, 2024•43 min
In this episode, Nicole Aucoin and Lorraine Morrales delve into the world of nutrition coaching, shedding light on the essential components of effective client management and communication. They stress the importance of setting clear expectations to maintain a healthy work-life balance while managing a sizable client load. Lorraine shares her approach to client check-ins, emphasizing personalized feedback and using food photos for accuracy. They discuss the significance of non-client-facing task...
Apr 02, 2024•39 min
In this episode, Nicole Aucoin interviews Andrea McDowell, owner of CrossFit Amrock. Andrea shares valuable insights into how CrossFit Amrock has evolved its mission to not only help individuals but also to change the health trajectory within their community. They discuss initiatives such as the Employee Wellness Program, which targets sedentary office workers and introduces them to healthier lifestyle choices through wellness coaching and CrossFit. Andrea also emphasizes the importance of captu...
Mar 18, 2024•37 min
In this episode, Nicole Aucoin discusses the transformation of gyms into holistic wellness centers by integrating nutrition coaching alongside fitness programs. She emphasizes the importance of addressing nutrition and lifestyle factors outside of the gym to support members in achieving their health goals. Nicole shares insights from a recent summit on muscle mass, protein, and social connection, highlighting their impact on longevity and overall health. She provides practical strategies for gym...
Feb 12, 2024•19 min
In this episode, Nicole Aucoin hosts a conversation with Athena Perez and Kim Labora, who discuss their efforts to empower gym owners and coaches in the CrossFit community to better support larger-bodied athletes. They delve into the modules of their course designed to foster inclusivity, covering topics such as language and obesity awareness, understanding athlete perspectives, and marketing strategies. The dialogue emphasizes the importance of empathy, effective communication, and practical st...
Feb 09, 2024•49 min
In this episode, Nicole Aucoin welcomes back Dr. Christina Migliara to delve into the vital topic of mindset and mental health within the fitness industry. The conversation explores the recent updates to the mental fit course, emphasizing the importance of reframing mindset as a skill and breaking it down into five key areas: awareness, capacity, resilience, strength, and optimism. Dr. Migliara provides valuable insights into understanding and developing these skills, offering practical exercise...
Feb 07, 2024•33 min
In this episode, host Nicole Aucoin engages in a dynamic conversation with goal-setting expert Jon Acuff. Building on a previous discussion about setting goals, they delve into bonus questions specifically tailored for gym owners and coaches. Jon shares valuable advice on guiding clients through the challenges of pursuing numerous goals while emphasizing the importance of removing the surprise element. They explore Jon's fitness journey, particularly his embrace of CrossFit, and delves into the ...
Jan 26, 2024•23 min
In this podcast episode, Nicole Aucoin interviews Lauren Giles and Christina Hedrick from Fit Mamas Tribe, they discuss on how they successfully incorporated nutrition into their gym, resulting in significant achievements. They talk about key moments, such as attending a health-focused event in Nashville and the decision to make nutrition a crucial element for their clients. Lauren and Christina share their experiences in creating a 12-week jumpstart program, emphasizing the impact of accountabi...
Jan 22, 2024•35 min
In this episode, Nicole Aucoin explores challenges and opportunities in gym nutrition coaching, highlighting the trend that only 5% of gym revenue comes from nutrition coaching. She urges gyms to prioritize nutrition, boost confidence in selling nutrition services, and implement scalable systems. She discusses client engagement, featuring strategies like the "committed club" for increased attendance. Nicole emphasizes the importance of personalized check-ins and proper pricing for accountability...
Jan 15, 2024•25 min
In this podcast episode, Nicole Aucoin interviews Mike Michalowicz, discussing his upcoming book, "All In: How Great Leaders Build Unstoppable Teams." Mike emphasizes the importance of creating a positive team culture and shares insights on effective leadership strategies. He highlights the significance of weekly one-on-one meetings to understand employees' personal aspirations, using the concept of psychological ownership to improve performance, and the necessity of addressing issues with team ...
Nov 20, 2023•31 min
