EP. 074 Lead Generation Procrastination

If you’re like most independent consultants, lead generation is not your favorite business activity. It feels awkward and uncomfortable. As a result, it’s common to procrastinate, defer and delay your business development routines. This inconsistency creates choppiness (or even a big, gaping hole) in your business development pipeline. 

Balancing lead generation with working on/in our business can be challenging. Today, we're going to fix this! 

Listen in as I share the 3 red herrings of why we defer lead generation, the 5 most common root causes of procrastination, and the 3-part lead generation procrastination remedy that you can implement for yourself.

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