172. Filling Your Pipeline, Landing Ideal Consulting Clients, and Turning Away Work with Abbie DuBois - podcast episode cover

172. Filling Your Pipeline, Landing Ideal Consulting Clients, and Turning Away Work with Abbie DuBois

Jun 27, 202440 minEp. 172
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Episode description

Want to fill your consulting pipeline in 45 days?

Want to go from a dry pipeline to landing more opportunities than you can handle?

In this episode, Melisa Liberman invites Abbie DuBois to discuss how she made massive changes in her business over the course of 3 months, including filling her pipeline, landing direct clients, and learning to effectively juggle working on the business with working in the business.

Not only does Abbie share her successes, she is transparent about the challenges she faced and how she overcame them.

IN THIS EPISODE

Fill a pipeline from empty using the "sprint" technique
Abbie shares her journey of overcoming her fears of coming across as desperate or needy, and the strategies she used to secure two clients in just 45 days.

How a powerful combination of strategy and mindset made all the difference for Abbie
Discover the strategies Abbie used to set up conversations, create a thriving pipeline, and even turn down work when she had more demand than capacity. 

Abbie's strategy for balancing working on her business with working in her business
Tune in to hear Abbie’s story of how she went from a completely dry pipeline to landing clients and securing high-value contracts—all by adopting a specific approach that you can start using today.

RESOURCES
-
"Grow Your Consulting Business: The 14-Step Roadmap to Make Your Independent Consulting Goals a Reality" by Melisa Liberman - https://www.melisaliberman.com/book
- Full show notes and more information: https://shownotes.melisaliberman.com/episode-172/

FOR MORE
Don't forget to subscribe, and leave a review if you find the episode valuable. For more resources, visit Melisa's website and take the next step toward filling your consulting pipeline.

Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

Transcript

Welcome to the Grow your independent consulting business podcast. I'm Melisa Liberman, a fellow IC and business coach. On this podcast, I teach you to become a consistently booked independent consultant without becoming a pushy salesperson or working 24/7 if I can do it, you can, too. Listen on to find out how. Welcome to episode 172 of the Grow your independent consulting business podcast. This is Melisa Liberman, and today I am so excited to introduce to you Abbie

Dubois. She is a client of mine. We recently finished up our three month intensive coaching process, and she's going to share with you the most amazing story about how she really went from having no pipeline whatsoever to in a slight shift in her business model to having two clients, turning away two clients and two or three leads in her pipeline all through a process that she called a blitz. You might have heard me talking about it on episode 156, which is the three lead generation modes

as a sprint. So as a sprint or a blitz, she's going to share with you what she did to create these massive results in 45 days ish, what she did to really optimize and overcome blockers as she hit them, and then ultimately, what led to her success and what

she's been doing since then. Now that she's trying to juggle, working with clients and maintaining her pipeline, what that looks like like so I'm so excited for you to hear this episode and everything that Abbie generously shares with us so that you can really hear what it could look like for you, especially if you're in a spot where you're worried about your pipeline being empty or not as full as you want it to be, or whether you're worried about trying to

juggle working on your business with maintaining your pipeline, this is the episode for you. If you've got all of those things on your plate in terms of owning your business. So listen in and we'll get started on this week's episode. I'm so happy and excited to

welcome Abbie Dubois. She is one of my clients, and her success and the amount she achieved in the time that in the three month process that we did together was so astronomical that I'm just excited to bring her on today so she can share with you exactly what she did to fill her pipeline from nothing to landing two clients in the course of such a short

period of time. So we're going to dive in into all of those details. But before we get into that, I would love, Abbie, if you could share a little bit of your background, introduce yourself so that everyone listening can get to know you a little bit? Sure. So thanks, Melisa. It's so great to be here. My name is Abbie Dubois, and I have a consulting company called Definite AIm Consulting. And at definite Aim,

we help mostly healthcare clients. So talking about health plans and physician groups, do a few things. First, we help them craft highly actionable strategic plans. Second, we really focus on helping them execute complex program rollouts. They could be regulatory programs or vendor programs or internal programs. And then lastly, we help them diagnose and repair performance issues. They could be operational issues. They could be staffing related

issues. So there's usually more than one cause to a problem. So we really help sort of holistically diagnose and repair those types of issues. I've been a consultant for about four years, but I've just been out on my own with my own company for about a year. So I worked at a health plan for a really long time, then did consulting for another company for a couple of years, and then decided to go out on my own.

So many different angles we could take here, but let's start off, Abbie, and tell us a little bit about where were you at in your business when you decided to go out on your own and what your pipeline looked like and why you think it looked that way, and just got to set the stage here about what the before looked like, in essence. And then we'll talk about what you did to fix that. Sure. So, I had been out on my own for about eight months, and I was still doing a lot of subcontracting

projects. So I was still working under another consulting firm's umbrella, doing multiple projects, and that kept me busy through the end of last year. And then when January came along, I knew it was time for me to get really serious about getting my own contracts, that is, direct contracts, and not having to give some of the profit to somebody else. Right. And so, with that in mind, I took interesting steps.

The first thing I did was I decided that I was no longer going to work for less than a certain amount per hour, and that effectively stopped the work that I was doing with that other consulting firm. So it kind of left me in a position where I wasn't really bringing in a whole lot of revenue. And I knew that I needed to get serious about filling my pipeline because it was empty. So it was pretty much empty when I stumbled across your podcast and started listening to all of your content.

And then that was turned into working together. So when you and I first met, my pipeline was pretty dry. Yeah. Okay. And tell me, what were your thoughts about your ability to fill the pipeline and what you thought would be required in order to fill the pipeline, I think it would be so valuable to hear what was going on in your mind for that background and also to really normalize it, because I think so many

consultants face these similar challenges. So if you're willing to share with us what was happening kind of under the hood in your mind about that pipeline and what you were going to do to fix it, I think that would be amazing. Yeah. I mean, first of all, I think I had it in my mind that I had to have a bunch of things packaged and baked in order to begin filling my pipeline. And when I say that, I mean, I thought I had to have the perfect specialization. I thought I had to have the perfect

website. I thought I had to have the perfect marketing pieces. I thought I had to have all of these things that I didn't think that I had. I thought that I needed to have all of these things in order to start generating leads. Yeah. As you started down the path to start generating the leads, let's kind of work our way backwards. Tell us what you ended up creating in your pipeline, and then we'll back into how you did it, because it's such an amazing process that you

went through. So tell us first, what did you create in the pipeline? Yes, I ended up creating my first direct contract, which was a six month contract. That was the first huge, huge thing that came out of it. And then there was another project that I also got out of my process. It's another subcontract, but it's through a different firm. In addition to that, I also had two more opportunities that I actually turned down during the time that we were working together.

So it was really like four opportunities that came out of the process that I had put together. In what period of time? Abbie took about 45 days to get. From zero to that zero to four opportunities. Two that you turned down and two that you took on. Correct. Which I think is just such a testament to. And we'll talk about how you did it here in a second. But it's just such a testament to when you're really focused and wanting an outcome and being able to believe that it's possible.

So one of the reasons I wanted to bring you on today is just because what you did in such a short amount of time can be such an example for other consultants. So tell us, what did it look like? How did you get to the point where you created this pipeline and ultimately, clients? Yeah. So we started working together, and as we were getting ready to start our coaching process. I was going through your book, which is amazing, by the way. Take it with me everywhere I go.

And then I was also going through your past episodes and your blog posts, and I stumbled across. It looked like you had a client, or maybe several, that had done a networking challenge, and that sounded like exactly the type of thing that I needed to do a challenge or a networking blitz. Right. And so I had decided, I think it was, again, more or less right when we started working together, that I wanted to set up a networking blitz for myself. And

so that's what I did. I decided that I was going to talk to 40 people in four weeks, and then I just started reaching out. It was mostly people in my network, a couple of new people that I had met on LinkedIn, but it was mostly people that I already knew, and I just went to work on reaching out and just scheduling the

calls. So when it came down to it, it was really just about focusing on getting the calls under my belt versus worrying about what was I going to say, and did I have all of the perfect things rehearsed, and did I have all of the pieces created? The challenge was just having the calls, and when I reframed it for myself in that way, it suddenly felt so much more achievable. And again, the success metric was, did I complete the

calls? So I was able to release a lot of the self criticism and judgment about, again, how did the calls go and what did I do wrong? Right. But it was more about, did I have the call right? If the answer was yes, I had the call right then. To me, that was already a win. Of course, we fine tuned some of the things that I was saying and doing in the calls along the way, but for me, it was really helpful just to see it as just get the call. Just get

the call. I think that's so. It's such a valuable perspective, Abbie, for you to share with the listeners, because so many of us want to make sure that we're using our time productively, and we don't want to be wasting our time. So tell us a little bit more about how did you disconnect that idea from just having the calls? Were you trusting that they would turn into something? Because I think that's a really challenging headspace

for most of us to get into. Yeah. Yeah, I struggled with that a lot, too. What's the roi of me reaching out to these people and having these calls? Am I doing it right? Am I going to get a return on this investment with setting the networking blitz up the way that I did, I just decided to put all of that aside because I realized that it is a numbers game, especially when you're first starting out. You just have to talk to a lot of people.

There's really no way around it. I mean, I think so if I set up enough calls, one of them might turn into something. Right. And that's exactly what happened. Yeah. So that was kind of the overarching thought process, which is I'm not going to be attached to any one given call or question what, where this is going or not

going, or was it a good use of your time? It was more about you just really believing in yourself that it was a numbers game and if you did the 40, that it would lead to where you wanted it to go and having that trust in the outcome, but not being so attached to any one given opportunity. Yeah, that's right. I mean, and I think that in that respect, it does go back to something that you talk about

so often, which is the mindset. Right. Like, I had to believe that it was going to be a good experience regardless of what the actual outcome was. I knew that I was going to learn something about myself. I was going to learn something about my potential clients. I was going to learn something about the process just in trusting that I was going to grow. Yeah, I think

that's such an important piece of this. Right. Because it was. Obviously you got such a great benefit for yourself of doing, doing this bullet landing those clients and turning away the other two. But let's talk a little bit more about the intangible impact for you. And you touched on it like some of the byproducts, like the clarity around after having so many of those conversations, the clarity that you got. Yeah. So as I was having the calls,

I noticed, started to notice a few things. I started to notice where my energy was going in the calls. I started to notice what I felt excited about as I was talking about it. So as I was starting to talk about the types of services that I was offering, I noticed where my words were going, I noticed where my feelings were going. And that's such an important clue for us. Right. Because where the energy goes, it's just such

a big trailhead. Right. So even just hearing myself say it out loud to people and feeling, or even in cases where I would be on the zoom, if I could see my image on the screen, seeing what lit me up, that was extra important, I think, because it just helped me cement where I was passionate. And even though I didn't feel like I had such a perfect niche defined. I could feel I was going in a real direction. Direction just based on where my energy was going. Yeah. And I could

notice it, too. Just call after call that you had and starting out with, you know, like you were describing earlier, some uncertainty. Do I need a website? Do I need a. All these marketing assets? How do I know if I have a clear enough

niche? Your ability to put some of those questions aside, have the conversations and build that clarity and certainty for yourself with each and every conversation to the point where even today, the way that you describe what you do and how you work with clients and who those ideal clients are just gets more and more refined and clear. Every time I talk to you, I. Do think that it's. Especially if we are used to experiencing perfectionist tendencies in our work.

We tell ourselves a story that we need to have everything baked or put out before we can take action. And in reality, it's taking the action that leads you to the refinement. Okay. Because you're getting feedback. And in my case, I was getting feedback from myself. I was getting feedback from the people I was talking to. Right. So that was the way through. It wasn't sitting there waiting in my office with the door shut while I concocted the best

scheme, watching all the other content creators? No. It was actually suiting up and getting out there and actually doing the actions. That is what led me to the place of feeling more confident about my services and the way that I was talking about it. So it's kind of a counterintuitive if we feel like we have to do everything perfectly first beforehand. But that's actually the opposite of the way that it works.

Yeah. Tell us, how did you get past that, that concern if you had it, Abbie, that so many consultants have, which is, I don't want to burn my network. I don't want to go out and start talking to people, and then they question my capabilities because I don't know exactly what it is that I'm

doing. How did you overcome that concern that I think so many independent consultants have, which is, you know, wanting to be as buttoned down as possible to come across as an expert, and therefore not getting into as much action as you have and. And therefore delaying their results? Look, I came back to asking myself how I was going to talk to 40 people. Okay? So, yeah, I really didn't have a choice because I was like, I got to do these 40 calls, so I'm not going to save these people

for later. Or not reach out, because if I don't, then I'm not going to get the 40 calls. And so it became just about that sole focus. Just getting the 40 calls were the people that I knew or someone that was maybe willing to introduce me to somebody, but with a time horizon, I had. I didn't have a whole lot of time to meet new people, so I had to look to my existing network, and I just couldn't allow myself the luxury of overthinking it. Oh, that's such a good point.

I think that's another trap that so many of us fall into, is the overthinking. And so the way that you set this up for yourself in the sprints and the blitz, the ability to just not give yourself room to really worry about some of those things, it's so good. Yeah. One of the questions that I get so often is, well, I don't know where to find people to talk to. And so you mentioned a lot of them came from your network. But if I recall correctly, Abbie, they weren't

people that you've just been talking with recently. You know, that they came from a wide range of what you might consider a network. So tell us a little bit more about how did you decide who you're going to talk to? How did you get them open to having a call or a zoom with you? Tell us some of those behind the scenes. Yeah, I go to my LinkedIn network first and foremost, and just looked at what everybody was doing, like where people are now, job changes, and just looking at

what's going on with people. Some of them were people I hadn't talked to in eight or ten years. Some of them were people that I had just spoken with a few months before. So it was just looking at my LinkedIn network and seeing what people were up to and taking it from there. There really wasn't too much of a science behind it other than I went to see who was doing what. And surprisingly, a lot of the people that I reached out to

agreed to have the call. So if I ended up with 40 calls, I probably reached out to maybe 60 or 65 people. And, you know, the ones that I didn't have the calls with were the ones that didn't respond. So everybody that responded, I ended up getting on the phone. So it felt pretty successful from that perspective. Yeah. And those numbers can be, those numbers are high on the higher end when I see

consultants doing this type of blitz or sprint. And so tell us a little bit more about, if you wouldn't mind sharing what did you say to the people, how did you get them on a call with you? It depended on who it was. So for the most part, I was just being very authentic and honest with people, and I was just saying, hey, you know, it's been a while since we've caught up. I'm really curious how you're doing. And it was very, just sort of like a friendly catch up. Many people knew that I had

started my own consulting work. I had been posting on LinkedIn a couple times a week for several weeks. So a lot of people in my network already knew what I was up to. So that was actually helpful for paving the way to the conversations. But it was literally just framed as, hey, I would love to just catch up and see how you're doing.

Yeah. Which I think is so the way you just described that can be the opposite of what some consultants think, which is when people know what I'm doing, when people in my network know what I'm doing, they're not going to want to talk to me because I'm going to try to sell them something. That's a very common thought process. So tell us, why didn't you think that? Well, I did think that in some

cases, okay. It depended on who I was reaching out to. And interestingly enough, the people that did not respond to my outreach as I kind of went back and reevaluated the mindset and the things that I was telling myself when I reached out to those people, many of them were the people that I felt that about, that I thought, oh, they're just going to think I want something. They're going to think I'm selling something. And like clockwork, those were usually the ones that never

responded. So you helped me. Right. Throughout that process as I was in it. Right. You helped me with the mental modeling and some of the tools and the mindset work. Right. Because I did brush up against that. Absolutely. I had to work through it. And for the ones that never responded, okay, I can try reaching out to them again in the future, maybe with a different

mindset. Yeah. It was so much more of a relationship based mindset that you had what you were just describing, too, in the way that you reached out to them, which is much more about the relationship than about, you know, I want to tell you about what I'm doing. Kind of an approach. Yeah. I mean, the people that I reached out to that didn't respond were the ones that were more likely to actually be consulting buyers.

And so I had in my head that, oh, they're this big executive, and the last time I worked with them, I was a director at my former company, and they're not going to have time and they're going to wonder. Right. And so. But for the people that I was reaching out to that maybe weren't necessarily viewed as much as the decision makers, those calls just felt a lot easier because I felt like, oh, I'm just connecting with the

person. I'm just getting curious, and I'm not getting myself all worked up about the fact that they're potentially a consulting buyer. Yeah. And if I recall, Abbie, one of the tools we use was just transferring those thoughts you had about the people that felt, quote, unquote, safer to talk to over to the other people that could potentially be consulting buyers, because you could think the same thoughts about both groups. Right. One is kind of safe

and easy to talk to, and one might be a buyer. So you better be buttoned up. When you started really graying that line, it became so much more effective for you. Does that tell us more about that? So one that actually ended up becoming a client, that was my first direct contract. That's exactly what happened. I did reach out to this

individual. I knew that they were a decision maker. I knew that they had recently changed jobs, so they were in a new organization, new title, and I didn't even really know the person all that well. But I literally just took straight from my mental model and said, hey, maybe she wants to hear from me. Maybe they have something that they really need help with. It's possible that she really needs somebody right now. And boom, there it was.

So the it's possible method. Right. Which is something that you talk about a lot in your coaching and in your podcast as well. Just putting that little piece in there. It's possible that she needs help. It's possible that she needs a sounding board. It's possible that she's happy to hear from me. And that's exactly what happened. Yeah.

That's the biggest shift right there. One of the biggest shifts, which is it's possible she wants to hear from me versus she's not going to want to hear from me because she thinks I'm selling her something. But I love the experience that you've had and your willingness to share it, because to see the difference that you got from when you were executing from one mindset versus the other mindset really just helps to illustrate how much of a

difference that the way we think matters in our business. It's everything. It really is. I mean, having all of the other things in place can certainly be a confidence builder, and they're certainly convenient. Right. So if somebody does want to see your marketing piece or whatever, it's great to have it. But that is not what creates the confidence. No, no. The action creates the confidence and the thought process from which you're taking the action.

You've been such a good example of that here today. Abbie, tell us a little bit about, as you were thinking about the blitz and other consultants may be wanting to take on this approach, which, by the way, I meant to mention to the listeners that episode 156, which is the three lead generation modes for a consulting business pipeline, Abbie was one of the inspirations for that episode. So you might want to go back and listen to

that as well. But tell us, a consultant listening and thinking about doing one of these, what advice would you give your fellow consultants? Well, I would say especially to those who are just starting out or who maybe have been doing projects for a while,

have a pipeline. I would say make haste and just challenge yourself to talk to as many people as you can in a short period of time, because the momentum, just the sheer momentum that you can get from doing all of those conversations and reflecting upon them and doing it so many times a week, it's just so enlightening. You can go from having a dry pipeline to having multiple

opportunities in a much shorter time than you think. I would stack the deck in my favor by just creating more conversations, because the more conversations you have, the more likely you are that something's going to happen. Yeah. Tell me, what would you say to them? You probably know more people than you think you know. So if you're telling yourself that story, that might be a thought error. The first thing you would do to fact check yourself is look at your

LinkedIn network, right? Anybody who's been on LinkedIn for a period of time probably has at least several hundred connections. Even if you don't think you know that many, I'm willing to bet that you do. And look, there's nobody telling you that you can't talk to friends and family about what you're doing or even your neighbor, because the truth of it is, you don't know where an

opportunity is going to come from. But the more that you start talking about what you're doing in the right context with people, the more likely it is that something is going to come out of that conversation. So if you think that it's got to be only a certain kind of people through a certain platform, I would say just debunk that and even just look at your contacts in your phone, you know, a lot of people, and so maybe just question yourself if that's the story that you're

telling. Yeah, I love that so much. That's one of our first steps. Right. Let's just get the facts here before we make a strategy against it, because so often we lie to ourselves in some form or fashion, not intentionally, but just lying to ourselves because our brain is several steps ahead in the process, and it knows if it can get past the step of, I don't know, enough people, then you're going to have to start calling the people, and it doesn't want to do that. So it kind of protects you from

in that way. If your shift gears for a minute, Abbie, one of the things that you've shared with the audience that I think they would really want to know more about is how did you decide to turn those two clients away, and how did you have the to do that? Because most of us want to take a bird in the hand. Right. Better take all the clients we can get when we have them, just in case we never, you know, things dry up. So tell us a little bit about that decision making process

if you're. If you're game two, right. Well, in both cases, both of the opportunities would have interfered with my ability to deliver for the two contracts that I had just entered into. Maybe I'm too much of a realist, but. But the pie is only so big. Even if you want to work your behind off for a period of time, and who knows what that is for you? Is

that 50 hours a week? Is it 60? I have to be very realistic with myself about how much work I can actually take on and not only deliver for my client, but still care for myself, still sleep, still exercise, still cook for myself, and eat healthily, spend time with my husband, do the hobbies and the things that I need to do, because if you don't do those things, you're going to burn out very, very quickly. Right. And I just knew from experience that that wasn't going to

work for me. So I just looked at the pie. I saw what I already had allocated to those other clients, and it was a math problem. At the end of the day, I'm like, I just. I cannot take these two opportunities on. I was very transparent with both of them people. I tried to help them, maybe find another person to do the work, but at the end of the day, I really just had to politely decline both of those, and I would do it again if I was in

the same situation. One of the challenges that consultants face in that scenario is a worry that they're burning a bridge or that they're damaging their reputation in some way because they're turning away work. So tell us more about what you were thinking scenario which led you to the place to confidently turn them away. Right. Just the same way that I would try to do in any networking conversation that I was having is I would always want to leave the

conversation by adding some sort of value. And in these cases, with these individuals who I didn't even really know very well, I told myself that if I was going to say no to their opportunity, that I would try to do something to help them find somebody

else to do the work. Right. And that's exactly what I did. I didn't spend hours and hours doing that, but I did go back through my network and I gave them both a couple of ideas of people that they might be able to call or just sort of general ideas about where they might be able to go to find somebody else to do the work. Yeah. Which I think is so valuable. Right. Because one of our goals as a consulting business owner is that we generate demands.

And when we get to this situation where we have more demand than we can handle, which is the scenario you were in, we have a plan about what we're going to do that because sometimes we get into the headspace that we should just throttle the demand in order to try to fit it perfectly into our capacity, but then we end up creating a dry pipeline again, or gaps in

revenue and cash flow issues because of that. The example that you share is such a testament to just knowing, look, I'm going to give them value. I'm going to take ownership of making sure they find the perfect consultant for them. You gave them more options and effectively let them know that the timing wasn't going to work out and didn't let that become a barrier to you creating demand that

it does for so many of us. Look, and here's the thing, it's like even just taking that extra step that I took of helping to identify maybe another person to do the work, most people aren't even gonna do that. Yeah, don't worry about ruining your reputation if you're adding value. Like, if you can't do it, you can't do it, but at least do something, contribute something. Make a small deposit into the bank of the universe, as I like to call it. Right.

Because then, you know, when it comes time that you need to take something out of the bank, it will be there for you. That's what I firmly believe. So even just doing that little bit that I described, I believe, is more than most people are ever going to do. Yeah, absolutely. Let's go back to your blitz now. One last question that I have about it. If I recall, there was a point in time where you were questioning whether this was a sustainable strategy for you. This is not a viable, long term,

sustainable, lead generation strategy. So if I recall it correctly, Abbie, tell us how you overcame that and then what your lead gen process looks like now that you've got clients and are trying to juggle delivery with running the business. Yeah. So, I mean, it definitely was ratcheting back, right. The number of calls and touches and things that I was doing. And as a result of the blitz, there were also a couple of other leads

that I identified. So I made sure that I kept those leads warm, meaning I made sure that they stayed on my CRM. Right. And then every week I still do lead generation activities. And so I'm more in maintenance mode at the moment. Right. Because I am so busy with a client delivery. And you helped me work through that

as well. Right. Towards the tail end of our work together is helped me really define what is sweet spot in terms of the number of people that I need to be meeting, the number of activities that I need to be doing in order to keep my lead generation system going. Right. Because it's tempting, and I'm sure a lot of people do fall victim into that. Well, they're so busy doing the client delivery, and then the lead generation

just goes to a dead stop. And I knew that I couldn't let that happen because I didn't want to be in the same position again when these contracts were over. That feast or famine thing just does not work for me. Right. So just thinking ahead enough to say, how do I need to meter this work out on a weekly basis? And it's not going to be consistent every single week, but on average, how do

I keep it going? By doing similar things that I was doing during the blitz, but just doing, like, maybe 25% of the effort that I was doing in terms of the number of people that I was talking to. I think it's such a valuable thing because I think that's another blocker for so many consultants. Like, I could do a blitz for a little while, but it doesn't feel sustainable. And so

why would I implement a process that's not sustainable? And so what you've described this metering process and never letting it maybe a week or two here and there, but really knowing that that's something that's just part of running a business and ingraining it into your processes, just like your exercise processes. On the personal side, it helps to keep all of the pipeline from drying up again. And that's exactly

how I looked at it. Even I talked about that. It's like, I know that I get up and I go to the gym x days a week, and that's what I've been doing for a very, very long time. And I know that if I want to stay physically fit, that is what you have to do. Well, this is no different. If you want your pipeline to be healthy and fit, then you need to exercise it several days a week. There's just no way around it. Right? We want to take a pill. You

want to take a shortcut. Actually, I'm sure people would try to market that to you, but in my experience, that's not how it works. You've got to actually plan it into your day and make time for it.

Yeah. And being able to transfer that where you've got a really strong habit in your life, and being able to transfer that over to where you're building a new habit like lead generation just makes it so much smoother because, you know, you're a person who has successfully created and maintained a habit, and so being able to leverage those learnings over to lead Gen has

also been something that's made this so successful for you. But I guarantee there are people out there listening that have routines that they've established, and this is no different. This is part of your business owner routine. You're gonna own a business. You're going to run a business. You have got to do lead generation, period. End of story. If you're not going to accept that idea, then, you know, having your own consulting business might not be the path, because it's part

of it. Abbie, I'm so thrilled you were willing to come on the show today and share all the hard work that you did, both mentally and tactically, in order to get your business to where it is. Tell us, is there anything else that you would love to share that we haven't yet covered today? I would just say, again, stop looking at what everybody else is doing. Stop looking at all the content creators, stop listening to all the podcasters and all the shiny new objects, and just

get yourself out there and start talking to people. And again, just do some self reflection. Just see. See how you feel, see how it goes. And obviously, if you need help, Melisa is an amazing coach, but there are lots of other, you know, mentors and coaches, too. Right? So I would say get help, right? Get somebody a trusted resource that can sort of help you see things clearly. Right? Because

sometimes we get caught in the spiral of our own thoughts. And without having somebody like a coach or an advisor to help you sort of. Right size, what's really happening, it can be very difficult. You can get very lost in your own head. Yeah. And just please take Abbie's advice, even about this podcast. We don't want you to just listen to it and then go about your day at the end of every episode.

Just really encourage you. And I want to use Abbie's example here today that she just gave you, which is go put this into action. All these strategies and techniques and learnings that Abbie was so graciously share with us today. Go test them out for your own business and put it into action like she was describing the imperfect action. Just get into action and you'll find the results and the clarity and that path that unveils itself. So, Abbie, as we wrap up here today, tell us how people can

find you and love to connect. Yep. The best way to find me is just going to be on my LinkedIn page, and I think we're going to provide the link. Link to the audience for that. Yes. Yes. The link will be in the show notes to Abbie. And again, thank you so much for being willing to come here and share your experience and the blitz and all the hard work and blood, sweat, and tears that you put in and the results that came from it. So

I don't think I could have done it without you, Melisa. So I'm just gonna thank you, too. Thank you. I appreciate it. So good working with you, my friend. All right, well, thank you for being here, and I look forward to seeing you again next week. Take care. Thanks for joining me this week on the grow your independent consulting business podcast. If you liked today's episode, I have three

quick next steps for you. First click subscribe on Apple Podcasts or wherever you listen to make sure you don't miss future episodes. Next, leave me a review in your podcast app so other independent consultants can find an benefit, too. And finally, to put the ideas from today's episode into action, head over to melissaleberman.com for the show notes and more resources to help you grow your consulting practice from your first few projects into a full fledged business. See you next week.

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