Four Clients. Six Figures. Ben Albert’s Blueprint for Podcast Monetization

Welcome back to Grow Your Impact, Income and Influence, the number one show for reaching millions.

If you are somebody who grows through being around growth-minded people, if you're somebody who gets energy from being around people that are on the same journey as you and you are trying to find places to plug in, you're going to want to listen up to today's show. My guest today hosts his own podcast, Real Business Connections. And when I kind of was talking to him pre-show and I said, you know, talk to me about what really gets you going.

He said, I love being around growth-minded people. I love helping people who need help by giving them the resources, the tools, and the connections that they need to get where they're going. Because if I can act as a conduit for that, then I know I'm living my life's purpose. I don't know if there is a better purpose in the world than that one. I am super happy to welcome Ben Albert to the show. Ben, how are you doing today?

Steve, I'm excited to be here with you, first and foremost. Your show's incredible. And yeah, man, I often need help myself. So I'm not some guru with every answer to every single question. I'm in there in the mud learning like everyone else. So when I learn something, I share with someone. And as I step forward, trying to bring people with me, and I know you do the same thing. So this is going to be kick butt. Yeah, this is going to be awesome. Awesome. Let's just start at the very beginning.

I've already got a few topics that we can unpack, but how did you get started in this?

I mean, it's not like you wake up one day and you're like, I'm going to go help a whole bunch of people. What, what was the impetus for you? Like, where did it start? You know, that's a tough question because I'm a firm believer that, for example, we talked about this pre-show. I had a keynote at Traffic and Conversion Summit. It was a pretty big event. I didn't start preparing for that the moment that I got the gig.

I started preparing for it when I was a kid getting bullied and developing a growth mindset because I wanted to fit in at the time. I started preparing for that event as I got older and I started picking up books and eventually went to YouTube University. And then in 2015, podcasting started to pick up and I was a traveling sales rep. So I was listening to podcasts and that was my university on wheels.

So I never know how to actually properly answer a question like that, because I'm a firm believer that our life experience is preparing us for who we get to become. And we're stacking skills along the way. But the easy line in the sand moment that all of us experienced was the COVID pandemic. And the short version is I had just started a brand new role at a new company.

13th floor middle of the city in rochester new york the the buildings in pictures beautiful building you know suit and tie ben had made it and then the pandemic hit last one in first one out i got let go i jumped on linkedin started applying for jobs used my cover letter as my linkedin profile i had a music podcast at the time and i had been listening to podcasts for quite some time I was a marketer.

I was a sales executive for a marketing firm. So on a whim, I started a business podcast because Music Ben was broke, unemployed, and non-essential. So Business Ben is maybe an entrepreneur. Who knows? Started a business podcast, started networking with the podcast and LinkedIn, slowly built a brand, started offering marketing services, which I already knew how to do. I was just doing it for someone else prior. And before you know it, I'm an accidental entrepreneur.

Now, it's really pretty when I do like the clickbait, like in less than a year, I completely replace my sales executive income. And that's true. That's the clickbait. But what people forget is my entire life prepared me for that furlough. And I still feel like you said in the pre-show, like 10 years to overnight success, I still feel like I got lucky and I still feel like I'm only a fraction of the level of success I could be given a longer time horizon.

So that's a lot of information, but people are watching me evolve as we go. I'm not quite there yet, but you better believe I'm going to get there. Well, absolutely. The, I mean, there's a lot of threads we can pull from there. And on that note, if you are looking to hold a live event or fill a live event or sell from stage, I would encourage you to click the link in the description down below.

It's going to take you to all of our free resources, whether that is fill your event fast, maximum conversion from the stage, or if you'd like to jump on a call with me, there's a way that you can book a call, jump on my calendar, and I'll be happy to walk you through anything I can to help you with a live event. All right, let's jump back into the show.

The first thing, though, is you're wearing a shirt that says real, and the real thing that is happening to all of us, whether we want to admit it or not, is that we are growing and evolving. Nothing's worse than watching somebody or listening to them on a podcast where they think they know all the answers and they're, they're trying to posture being real and saying, Hey, I'm growing and I'm evolving. People want to be part of that journey and people trust people that share that journey.

They also trust the people that say, I learned this from somebody else because anyone who says they invented everything, there was a, I guess I will tell this story. So a couple years back, there was a Jay Shetty quote that got posted on Instagram. You know what I'm talking about? Yeah, Jay Shetty's got a weird history behind him, but go on. Well, so he posted this quote that was, it was the ripoff of the hockey quote. And without a goal, you can't score.

And he claimed it. And it's like, dude. and then he actually when somebody called him out on it he was like no i came up with that and they were like so then all the people in his comments started posting the wayne gretzky quote yeah and it's like and then he retracted it and he said you know that was somebody on my social media team maybe it was maybe it wasn't but it's interesting whenever somebody claims that they have

all the answers because nobody has all the answers we are all in a growth trajectory the second thing that I want to talk about though, which I think is more pertinent to the conversation is there's a book called be your future self now, Ben Hardy. And it's what you just talked about. All of the things that we are doing in our life are there to serve us and teach us and help us grow into who we are becoming. You, you used your background to pivot.

You learned the skills of hosting a podcast on a music podcast that helped you grow, and then you were able to start the marketing podcast. What other skills have you seen in your journey? Because you have a whole community of people. What's the name of your community again? Uh, Grow Getters Only. And where do people find that? Growgetters Only.com. All right. So we'll list that down below.

In your community, though, you actually highlight people and you're, instead of you saying that you're the head of everything, you start pointing to people that can help them get there. What are some of the things that you've seen people start to need and start to do? Yeah, I mean, more than anything, curiosity and the willingness to extend your arm and give or extend both arms and say, I don't know what I'm doing. I need help is so, so important.

And there's a common phrase, fake it until you make it. I think that's hogwash. I don't want to fake anything. Similar to what you're saying with Hardy, I say to be it until you become it. And the way to be a successful person is to get surrounded by other successful people. It's really that simple. So when I look at people that are in the community or mentors in the community, or I don't even really want this to be an advertisement for the community. It's anywhere out in the world.

It's the CEO that everybody loves that has the high ratings on Glassdoor. They are not coming in and pointing fingers and trying to square peg around whole. They're asking lots of questions. And then the best of the best have the capacity to take all that data, all those answers, and extract the most necessary nibbles of information that works best for them.

I joke all the time that there is no key to success. there's no one size fits all I actually stole this from Brad Lee but I take this Brad Lee Dropping Bombs podcast I feel like I take credit for it all the time there's no key to success it's a combination lock. And each and every one has their own unique combination, similar to your cell phone pen or a padlock at the gym or why they take your fingerprint when you get in trouble.

It's because you have a unique DNA code. You have a unique combination.

So the goal isn't just to follow one person's key, even though if Tony Robbins is a great example, he knows 99, 99, more like 9,999 things I don't. And if I follow his systems, I will be incredibly more successful than I am now. But I also don't want to be a carbon copy clone of him either. I need to develop my own combination, my own DNA code. So it's having the curiosity to reach out and learn from people,

having the willingness to ask for help. And then a kind of unspoken thing that I feel like the best people do is they aren't just like absorb, absorb, absorb. They're outdoing it and they're out teaching others because we're really not going to learn it if we don't start applying the information. I know you see this a lot with your clients in the event space. If there is an application, is it really learning? Is it really movement? Or is it just like, what do they call it? Shelf help?

When it sits on a shelf, but it actually doesn't go anywhere? Something like that. Well, there's, man, there's huge threads we can pull there. Alex Hermosi, I think laid this one out the best. He was like, if I slap you, but beforehand I, I do like, Hey, and I wave at you and then I slap you and then I do it again. And you don't catch on that. You need to duck or move.

You're not learning. Yeah. And the, the other thing that I like to talk about, I, for a long time, I like to be the person that I would study something. I would let's, let's take Facebook ads, Facebook ads. I take the course, I read the books. But in the back of my mind, I'm telling myself, these aren't going to work for me. And then I go and run ads and my story becomes true. These don't work. So I took the course, I read the books, but it doesn't work for me.

Instead, one of the stories I had to change was, I am the best student and I will pull the best things from it and I will figure out how to make this work for me. When you start to switch your mindset, you and I were talking before the podcast, there's a set of people in the world that they want to grow. They want to learn. They want to own a business, but they get very challenged and they don't take action. They don't actually do the thing.

And I think one of the big pieces of that is, well, that doesn't work for me or their course wasn't good enough. One of the things I like to reframe, and then I'm going to throw you the ball, is I always tell people when they buy a course or when they take training from somebody, think about going to college. In a five-year college program, you have 10 semesters. Each semester has six to eight classes per semester. So let's take six. Six times 10 is 60 classes.

Do you think entrepreneurship is easier or harder than what you would learn in college? You might need 60 classes. You might need to learn a lot of knowledge. I don't like the silver bullet thing, which one of the things that I love about your program is you bring people in, you do months of mentorship so that people can learn from so many different people. What do you think, in your opinion, you've worked with so many people, you've seen a lot of stories.

What do you see that helps people be successful? I know we've talked about growth mindset. What else? Wow, that's a big question. What do I see that helps people be successful?

When it comes to mindset or habits, I'll give you a little framing for it. Yeah. And I was going to say, I want to hear your thoughts because you're the expert on this. I teach this, so they're not successful yet, but I think they are because they're on the right track. Because I teach this at colleges a lot. I've spoken to multiple entrepreneurship classes at colleges. And these guys are like 18, 19. These guys or gals are just getting started.

And everyone wants to make cash. Everyone wants to make money. The internet's very flashy. So we take and we write on a piece of paper, cash, K-A-S-H, K-A-S-H. And that's H. I don't know what I just said there. Knowledge, attitude, skills, and habits. You touched on habits at the end of your question there. Knowledge is really the book. It's the mentor. It's the learning. Now, the skills, to skip down to that, is applied knowledge.

So there's the knowledge, the learning itself, the attitude that I'm going to show up, I might fail, I'm going to be positive, I'm going to be curious, I can crush it, I'm grateful to be here. The skills is developed through the action. I think the big difference between someone who goes through entrepreneurship for years versus just going to school is it's the applied knowledge. It's actually taking it and putting it into action.

And then habits really just is the momentum of doing the boring stuff over and over again, doing the meditation, which I think it's Dan Harris calls it bicep curls for the mind. It's being grateful every single day. Eating well, it's exercising, it's drinking water, not just beer and wine. It's the habits that go every single day that honestly, the habits I think get in our way the most because we can have knowledge, we can have a good attitude, we can have skills.

But if our habits stink, it's going to be hard for us to apply the knowledge and actually develop better skills. So that's the short version. I don't know if it works at a high level.

I know that the kids love it. But I always preach. If you want to make more cash, knowledge, attitude, skills, habits, and that's my daily. I like that answer a lot. A couple of things that I will touch on there. Habits. I think habits are necessary. So there's habits and routines. Habits are, our brain is looking for ways to simplify. And even if you say like, I don't have habits or routines, I promise you, you do?

When you go to brush your teeth, you do things in order and your brain puts it on autopilot building solid routines that lead to outcomes that we want. Take thought, thought and planning. So, I mean, simple ones that I'll give you that you can start to think about. I, I was starting to lose range of motion. I'm 47. I started to get to the point that I couldn't move as well.

So one of the things that i implemented i was like i don't want to do 30 minutes of stretching every day how can i make this fun i do a 10 minute yoga routine in the shower i like being in the shower i have a nice shower with like steam and all the stuff and i do a lot of thinking in the shower so i was like okay we're gonna do a 10 minute yoga routine so i went i didn't you don't have to make this difficult i printed off the yoga things and i taped them on my shower wall yes they

get wet they don't rip they don't fall apart they're laminated you gotta laminated now i could honestly like i'm simple beats done right so i or simple beats complex simple yeah i just taped it on the wall they're fine that's like a simple routine that i started to build now i've been doing that for five years i don't need them taped on the wall anymore but they were there when i started right and it got me in the routine the second thing that you touched on is the idea of removing failure.

And I want to, I want to go kind of deep on this one. I would love your thoughts. I think we all know that to say, or if you've been in personal development for any amount of time, there's no such thing as failure. There's learning. And that's easy to say and hard to take to heart. Sure. Because the minute you put an offer out into the world, I'm selling my services, and nobody buys it, it's real easy to say, it doesn't work for me.

Nobody likes me run all those negative stories in your head instead of saying, well, okay, what can we learn from this data? What have you seen in your community around that? We can talk about this one for a little bit, or what have you seen in yourself that has helped you move past it's a failure to it's a learning. And I want to grow and be curious from it. Yeah. So I have a beautiful metaphor I love for this concept because a lot of us do possibly fail or struggle.

And we want to just take a brick and throw it through a window. Like it's very stressful. But if you think about what it takes to build a home, imagine building a cabin or a brick house. You take a win and you place a brick. You take a loss, you place a brick. You take a success, you place a brick. You take a failure, you take another failure, you take another failure, you place those bricks.

So your wins, your losses, your failures, or your successes are all bricks in the foundation you're building for your long term. When most of us take a brick and throw it through a window, it's the successful people with the right clarity and mindset, which you're an expert at really, that take that and place that brick. And it might not even be the prettiest brick. And it might even have a scar. And you might even feel like, what's this all for?

And before you know it, you have a strong foundation. And what does foundation lead to? The capacity to hold more. To build more, to lift other people up. So really, it's just a mindset shift. Like, it's not a failure if you learn. I am a firm believer, like, I tore my rotator cuff 90 days ago. I was at the gym for 11 months with a personal trainer. Then I tore my rotator cuff doing something stupid, basically just hiking and slipping and falling, and then suddenly I'm injured.

And then I have to take 90 days off. I don't think that was a success. I don't think that was positive. I don't wish that I did that, but I did it. So what am I going to do? Am I going to be a victim? Oh, I'm not hitting my goals anymore. I got lazy. Or am I going to be a victor in that circumstance and say, wow, that was not ideal. I don't think that happened for me. I don't think this is positive. But who cares?

I'm either going to step forward and learn from it or just whine and pout like I'm doing right now.

Which one we get a choice we can whine and pout it can suck and we can whine and pout and that's okay but in the long term and a long enough time horizon i already forgot what the pain was like when it first happened five years down the road i might even forget that i had that tear, so it's all mindset and perspective absolutely one of i mean you can look at it you can't control everything that happens to you.

You can control your response to it and how, what story you tell yourself moving forward. One of the things that I love as a reframe around this kind of thing, you just shared this. So I'm going to actually repeat your words back to you, but give you the frame for this, for anyone listening, you got it already. But when something happens to us, you just shared the story. It was 90 days ago. In the moment it hurt and it was negative. And you were probably pretty upset.

Fair? Yeah, still a little upset. But then you moved. So it's the 10-10-10 framework is the shortcut. 10 days past that, it's not nearly as bad. It still sucks, but it's not great, right? 10 weeks past it, that's kind of where we are now. It's like, eh, 10 months past it, it's not going to be anything. So if you, if when something happens, you can immediately frame yourself 10 months from now. I mean, I went through a pretty bad breakup not that long ago,

and this was the frame that I used. I journaled a whole bunch. What's it going to be 10 months from now? Well, what can I do to place myself in that thought process? And it helped me heal a lot just by being like, how can I just fast forward so that I don't have all the suckiness, right? And that's the frame. If you can, what's it going to be 10 years from now? 10 years from now, I might not even remember that, right?

When I was journaling, this is really funny. I went through a bad breakup 10 years ago. I couldn't remember the girl's name anymore. Whoops. Right? I was like, sweet. Like, that's a great place to be, because if you can think about it from that time horizon, then then things get less. And this cycles back to one of the one of the pieces I wanted to give that I think will help so many entrepreneurs with failure.

I wish somebody would have told me this in the beginning. Maybe they did and I didn't hear it. I came into this. I quit my job. I went to Tony Robbins in 2012. I quit my job. I moved to Vegas. I cashed out my 401k and I went all in on holding events. I lost 50 grand in three months. I was living in a friend's spare bedroom. And then from there, clawed my way back to break even and then eventually was successful.

It was incredibly painful. I think so many starting entrepreneurs say, I have to make a million dollars this year. If you say that out of the gate, you are going to have massive imposter syndrome. You are going to struggle and struggle and struggle because if you have a, let's say you have a 10 K month, that's not going to feel like success. That's going to feel like I'm $990,000 away from a million dollars. It's very hard to look in the mirror and feel good. I'm not saying that you

shouldn't have big goals. do not misunderstand. But if you set a reasonable goal for yourself for 30 days that you can hit, you will feel like you're in momentum. So the way that I do this with people, and Ben, I would love your thoughts on this. The way that I do this with people and with myself is, okay, what do I think I can accomplish in 45 days. Okay. Can I do that in 30? Yes. That's the 30 day goal.

And if I hit it, chances are I'm going to hit it usually within 10 or 15 days and then I'm in momentum and I actually go further. But if I set a big, hairy, audacious goal, which I actually hate the term for a 30 day sprint. Yeah. It sets me up. I might shed everything for my life and crush myself to hit that goal. But man, was that worth it?

What can I do that feels good? And if you constantly do this every 30 days, so I set a one-year goal and I set a three-month vision and I set a 30-day action plan. What am I going to do in 30 days? And I find myself constantly exceeding my 30-day mark.

You'll hit that million dollars so much faster and it will feel better it'll feel good yeah so i i would love your thoughts on that framework and that thought process because i know you've you help so many people and you point to places of wisdom how do you see people setting goals that are that they can hit and what do they do to hit those goals what's their action plan their habits, yeah so we're recording this in december people could be listening to this at any time in their life.

I don't have a word yet, but I come up with a word for the year. And I ask myself the question, is what I'm doing in alignment with who I am and who I am becoming? And then that word is overarching in all of it. So this year, my word was intentional. Because I had guested on hundreds of podcasts, done all this stuff, this and that, tried everything, had all these products and services, none of them were reaching their potential, because I was doing too many things.

So in 2024, I was like, how am I going to be more intentional with what I'm actually doing? And then I asked myself the question, like I said, is this in alignment with who I am and who I am becoming? and that my goals are freaking in the moment. Sometimes you have to pause and check yourself. And I've been on calls where I have like, I have all sorts of metrics and goals I want to hit.

And I've been on calls where I'm coming off a little aggressive and I have to have the humility of being like, Steve, I came off really strong. I think I'm having a bad day. I'm sweating. Can we just calm down and have a conversation? Because I realized that that hungriness was not in alignment with trying to be intentional. I was trying to get the sale rather than seeing if I could actually help the person. So really it's, you are talking about breaking it down.

I break it down to in the moment because I live a really good life because the shit I do is in alignment with who I want to become. And this year I actually hit most of my goals, but the prior three I did not. But I didn't know that year four in business would be the big year. I had no freaking clue. And it's actually not that complicated when you break it down. So let's say you want to be a millionaire. Let's not even go there yet.

I'm actually teaching this to podcasters at a conference next month, still developing the framework, but it's really, really simple. It's teaching people how to start a podcast production company and scale to $100,000 in six months. And it's really simple when, again, we can go into the detailed stuff, but the short version is four clients giving you $2,500. I said that wrong. $25,000. If it's $2,500, you're actually well over $100K. So four clients giving you $25,000 a year.

And when you break that down to six months, that's just one new client every one to two months. That does not seem like that difficult of a task, especially if I'm reaching to 50 to 100.

If I'm sending personal DMs to 50 to 100 people per day, maybe I'm running ads. Maybe I'm putting on webinars. We can go into the details. But if all I need is one client every one to two months, wow, that seems really freaking manageable. And before you know it, maybe it's eight months in. Maybe it's a year in. you've got four clients at 25k a year you have 100k business. There you go. Is that complicated? I don't think so. It's not. And you broke it down into manageable steps.

And I mean, even if we went down in there, like, okay, how many DMs do I need to send every day? How many people, if I build a podcast, how many people do I need to have come on the show to have conversations with, right? There's breaking it down into actionable steps and having a reasonable goal that you can hit. And then the secret is, no matter what your goal is, when you hit it, you're going to have a next goal. You're going to come up with, oh, hey, look, there's that mountain over there.

And so everybody wants a million bucks, which I love. I would not detract that from anybody. But what are the stair-step goals to get there? And when you break it down and you put it somewhere that you can go to, it makes it much, much more manageable. Steve, real quick, what's hilarious about it is four clients, 25K a year, reaching out to 50 to 100 people a day. That is not scalable to a million because you'd have to 10X that and you don't have enough time to reach out to that many people.

You don't have the team to do that kind of production. What got you to 100K is a completely different strategy than what will get you to the million. But we go for the million so we don't even get the 100K because we're following the wrong framework to get. You need to get to the 100K, then rebuild your strategy, rebuild your team, charge more, then go there. But people skip the part where they actually develop the process required to make it possible to get there. Yeah.

I mean, this comes back to what you were talking about at the very beginning of the show, building the foundation, building the skills. If I, I mean, I've been, I've been in business since 2012. 12, if I had to, if I would have been blessed to have hit my goals year one, I would not have had the skills or the team or the knowledge to know how to handle the things that I need to handle. Now it is a growth curve and life, life is a pretty magical teacher.

It will throw you the lessons that you need to learn until you need, until you learn them. If you keep bumping up against the same failure over and over and over and over again, if you keep hitting that same roadblock, it's because there's a skill there that you need to learn. And this will be the last thing that I think we have time to talk about, but I, I love this topic and I think you will as well. When it comes to skills that we need to learn.

There's so many of them out there and they're, they're in front of our face, right? Like we see things start coming at us and we're like, oh, I gotta learn this. Oh, I gotta learn this over here. You said this year I learned to remove things so that I could become focused. How did you pick what things to remove and what things to focus on? I have a super simple way of doing this that anyone could do immediately.

Immediately you just draw a line down a piece of paper and you brainstorm there's no right or wrong answers one side you write the word better the other side you write the word bitter and you're right let's start positive we don't have to go unless you really feel like venting start positive write down all the things you've been meaning to do that'll make your personal life your business life, your family, just your whole self better? Is it spending 15 minutes in the shower doing yoga?

Is it spending 15 minutes a day reading? Fill out that better column. And then you look at the bitter column. What's the stuff that maybe even doesn't make you bitter, but it's really not serving you? You're binging on Netflix too much. You're looking at porn and it's ruining your relationship. Fill out that bitter column as well. And the beauty in this exercise is a lot of people don't even need to add any betters. If you're someone like me, I had all these habits, but it was the staring at

screens. It was the not being present with people.

It was the sleeping in. It was the eating poorly. I had to get rid of some of that stuff. But if someone's like, I have all this stuff I want to do. Look at your bad column, right? The bitter column. And let's just choose 15 minutes. More is more in this scenario, but 15 minutes is manageable. You get rid of something from column B, better. 15 minutes a day, I'm not going to do this anymore. And people are like, I don't have time for X, Y, and Z. Well, you just made 15 minutes for yourself.

So whatever you get rid of, you can replace with something good. And it's really that simple because if we look at all the things we do, whether it be Netflix, whether it be porn, whether it be just staring off into space or thinking that replying to every social media comment is necessary, it kind of is not. Sometimes you're just kind of on, you're trying to avoid working.

So you're on social media overdoing it. if we can just get rid of some of that stuff, it'll be very easy to find things to replace it with, but we need to be intentional to get rid of the stuff that's not necessary. Sometimes even see what is necessary in the process. I think that is a great answer. I love the framework and that is super, super simple. And if you make a few small changes like that before, you know, you've got an extra hour in your day. Easy.

Right. And then there are things that people will find hard. This is, we'll finish up with the discussion around this. There are things that people find hard and they hire a coach, they hire somebody, they go buy, buy a course on it. That doesn't mean that it's suddenly going to get easy. When you have a coach that is telling you something that you need to do that is hard. The reason you probably hired that coach is because you need to develop that skill.

It's like going to the gym and doing curls or getting out of bed 15 minutes earlier. It's something that's going to be difficult, but if you stick with it, the coach's job is to support you, not to do it for you. Things that are hard still need to get done, but there are things that are hard that you can turn into fun. How did you start to change some of the negative things into fun things or replace them with fun habits?

Interesting. So the negative stuff, I didn't make fun at all. I just got rid of it. A good way to, I don't know if this properly answers your question, but I have meditated over 10 years and I actually don't like it. I struggle with it. I'm not up on a podium talking about meditation all the time because I wouldn't be in alignment. I struggle to do it. So I decided, let's gamify it. Let's have a little bit of fun. And I set a timer. And if I don't make it until the end of the timer, I lose.

And Ben doesn't like to lose. So literally just having that layer of accountability that there's no third party, there's no coach holding me accountable, but knowing that the coach would want me to do this, I set a timer and I made it a game. And I decided to embrace the suck because when the mind starts running, when you want to get up, when you want to change something, I've already made a commitment to myself that I'm going to go 15 minutes.

And I'm either going to get evidence that I follow my commitments or I'm going to get evidence that I don't. So maybe I hated the 15 minutes and I only commit to 10 minutes next time. I'm still going to do the whole 10 minutes. So I gamified it. And if I don't want to do something, I find a way to make it fun or gamify it. I don't know, because why not? I feel like it's a very manly perspective.

But if I systematize and gamify something, and I'm either a winner or a loser, there's a high probability I'm going to try to win. I like it. I think that is a great framework and sticking to your commitments, even if it's just five or 10 minutes, I think it's much better. One of my coaches gave me that was, Hey, instead of committing for a long-term commit for a short-term.

So I'm learning to play guitar right now. And the commitment that I made was I will buy the guitar and I will practice 30 minutes a day for one month. If I don't like it, I can return the guitar. And that has, now we're in month three. Yeah. And I'm like, okay, I'm going to stick with it. Now my commitment is for, I'm going to stick with it for another 90 days. And it's like, but to your point, it's gamifying it and breaking it down. So I love that.

Ben, it has been phenomenal hanging out with you. If people want to meet you, be part of your community, we're going to list your links down below in the show notes. Where can they find you online? I know we talked about GoGivers only. Yeah, GrowGitters only. So first and foremost, I would not be here without Steve. So if someone hasn't clicked subscribe, five stars, bonus points to leave a comment or a review, do that. My podcast, Real Business Connections, can be found wherever you found this.

You can just type in the words Real Business Connections. You already talked about Grow Getters Only. It's a community. You go to growgettersonly.com. And if you sign up, it's $1 for 30 days. It's just an open invitation. Come hang. If you sign up and stick around, I didn't even tell you this, Steve, but you'd get paid because they came through you. So I'm going to pay for their first month. So it's a dollar for 30 days. You get paid and I get to meet some kick ass people. So if that's okay.

Yeah, that's the offer. I love it. So we will link that down below guys. If you enjoyed this show, make sure to check out Ben's community and Ben, thanks for coming on. I really appreciate it. Yeah, thanks for having me. My pleasure. To everybody else out there, remember, take action, change lives, make money, and live free. We'll see you next time.

Thanks for checking out today's podcast. If you're thinking about holding a live event, it can be one of the most rewarding and the most challenging things in the world. I would suggest clicking on the links down in the descriptions. We have a lot of free resources there for you, as well as jumping on a call with me. If you're serious about holding an event, click that link, jump on my calendar.

I'll be happy to walk you through the do's and don'ts so that you can avoid all the landmines and hold a massively profitable first event. I'll talk to you soon and have an awesome day.