Ayahuasca, Biohacking, and Business: How Dr. Bryan Call Rewired Everything

Welcome back to Grow Your Impact, Income and Influence, the number one show helping you reach millions.

If you are looking to learn how you can get off of paid ads, we have got the show for you today. I'm joined by one of my favorite people. He's got amazing energy, but more importantly, he has built a phenomenal business moving away from ads. He's doing something completely outside of that. So we're going to touch on business and we're also going to touch on mindset.

He has one of the most unique mindset that I've seen, and he's going to share with you how he got there and how you can start using it as well. Dr. Brian Call, how are you doing today? I'm doing fantastic, Steve. I'm excited to be here. Thanks for having me on. So I met Brian and he was, we met at this event, surprise, surprise. And he was like, Hey, I got these eye drops. You got to try them.

It's going to feel like you're pouring lava into your eyes, but you will be able to see better than ever. And I was like, okay, after some screaming and after some crying, sure enough, I could see better than ever. That's how I met this guy. And we've had so many good conversations. Brian, take us back. Where did all of this start for you? Cause your story, you love skiing the same way. I love being in the mountains.

How'd this all start? I grew up in a, like all the way back, I grew up in a traditional allopathic family. So cardiovascular surgeons, cardiologists, dentists. And so they're all highly intelligent, but they're in that normal allopathic field that even like massage was kind of like, so chiropractors, anything outside of that natural health was totally like looked at as like voodoo, right? So I grew up in that aspect. I was big into athletics, football.

And then after football, doing that semi-pro football league after the college that day, it's more like tri-state, quad-state, different little county league football. Super fun, but not like anything that's going to happen out of it. Just you didn't want to give up the pads. And then at that point in time, I just got my first sponsorship into becoming like a professional skier. I got my first sponsorship and I ended up breaking five vertebrae in the process, jumping big cliffs.

And I went for the normal route, through the medical route, three and a half years of just pain med, inflammation, just lots of problem, PT, everybody telling me what to do. And it was just like a total miss, right? My wife had been telling me for years, she grew up in Seattle, that like natural health was the way to go and that chiropractors, acupuncture, that kind of stuff was helpful.

And every time she'd go, I'd literally like make fun of her like, oh, you're going to go to your shop and what's he going to do? Rub crystals on your butt, make you feel better. Fast forward three and a half years later, I'm still having a ton of pain in my back. And she convinces me to go to her doctor. And at this point, because I was the chief college student, it was because it was in the pre-clinic that I was like, sure, I'll go see your quackadoodle.

And sure enough, this guy, about three and a half weeks later, found out that I was probably like 70, 80% better after three and a half weeks of going with this guy. And I was like, oh, my God. Like, how can no one told me this before?

Which then my wife like you know don't pound on me so that firsthand experience that like the physiology of the body isn't necessarily something that needs to be pharmaceutically induced if that's a great way of putting it yeah and so like oftentimes it's a downstream manifestation of symptoms that's being suppressed by a pharmaceutical more so than the approach of addressing the upstream portions of disease symptoms are largely being mistaken for disease in this country and the disease

happens at a cellular level and so when we attack it more on metabolic systems mitochondria inflammation those are really the key indicators of what's actually generating disorders and disease in our in our body so okay you have this breakthrough you You go to this guy, he starts to help you get better. How did, what happened next? So that was like my, like, oh my gosh. Like I always had the idea, you know, your identity of who you are. Mine was that I was an athlete.

And then all of a sudden I can't be athlete. I'm not doing athlete stuff. I'm in pain, you know, I'm stuck on the bed when it would like hit and then you can't do the things. And I got kind of depressed and anxious and, you know, a little bit of identity kind of fraud going in that like, well, what the hell am I supposed to do now? And so just started doing work and kind of just trudging through the, uh, the aspects.

And I was getting into that point where I was like getting really anxious with my career, And I was working at Amazon at the time and I was the Grim Reaper. So like I would go and work with associates who were not coming up to snuff and I had to like help them raise that or like send them off to get to the chopping block. And that's not who I am. I'm a happy-go-lucky guy. So like being the Grim Reaper was awful. And so I was like, I really need to do something else. So I applied for an MBA

in finance and then I got into that process. And I was like, okay, I go through this and I'm like forever stuck in a chair and I'm going to hate my life. And my wife was like, well, you remember he had a good response with that chiropractor. Maybe you go be a PA or a chiropractor. And it was just like, done. So it pushed me down that health field and then just got into all on the other side.

So it's funny because I made so much fun about her shaman, her chiropractor and crystals and all that stuff all those years. And now I'm the same guy with like plants in my background. I love going down and working with like the actual shamans in the Amazon and doing all that stuff.

And it's been so helpful for me to approach this all from a metabolic and scientifically associative background that I can correlate like the peer-reviewed literature and the studies and then some that's a little bit more fringe on a functional side of what's been helpful for me. And on that note, if you are looking to hold a live event or fill a live event or sell from stage, I would encourage you to click the link in the description down below.

It's going to take you to all of our free resources, whether that is fill your event fast, maximum conversion from the stage, or if you'd like to jump on a call with me, there's a way that you can book a call, jump on my calendar, and I'll be happy to walk you through anything I can to help you with a live event. All right, let's jump back into the show. I mean, that is, that is really the future of health. I think taking all of the peer reviewed stuff and saying, okay,

what actually works? What has worked for me? And when we were talking about this pre-show, I was like, what do you want me to call you? Cause you started off as kind of a chiropractor, but you've gone down this route of functional wellness or metabolic perfection. I don't really, and you were like a wellness doctor, but you do so much more. One of the reasons I always love talking about you, you have more tech in your office.

We were like driving somewhere a couple of months ago and you were in the car and you're like, and we got this really cool magnetic thing that like it zaps you. And like three weeks later, you can be cured of like a broken arm. Like you cured a broken arm in like a week or something. And I was like, what? And you've just got all these tools. You're on the cutting edge of everything. And if you guys see Brian, the reason that you believe this stuff is because he's got the energy to back it up.

He's always happy. He's always on. He's in the best health that you've ever seen. And you would never know that he'd broken five of his vertebrae. So let's jump into the business a little bit. Ah, so I've got the wellness business here in town. We're in Hood River, Oregon, and we've been open for five years. Prior to that, I worked as a junior partner with a chiropractor center that I opened in Florida.

It was a stem cell center. We ramped that up and I just wasn't on the same page with my business partner as far as like how I wanted to proceed and view individual. We weren't like we didn't value people in the same way. And so I had to like separate from that and create more of what I wanted with my own place. And so we kind of did this. This is our little beautiful center here that I love. and we started in a little tiny town of 7,000 people in Hood River, Oregon, little tiny mountains.

Okay, so if you guys are listening to this, I want you to pay attention to this because so many people are like, oh, what you do won't work where I am. He's in a town of 7,000 people, small town, not a huge population.

Let's talk about the business a little bit. Like you started the business, you're, you're kind of like what you said on the fringe, like you're a chiropractor, but you also do all this other stuff as well. How did you grow the business? When we mostly word of mouth, like for sure, like we did very limited paid advertisements.

And so we would host like little, uh, originally we did like a lot of in-person, like book out like the library or like a little event and have people come and we do like live shops. Well, we opened up this shop and we were trying to make it launch in March of 2020 after moving to a town in November of 2019 that we didn't know anybody of. Took two months to unpack and get ready, got it all prepped and ready. March 2020, we're like, we're going to beat the world. And the world had other ideas.

So we didn't actually get the doors opened in a town we knew nobody in until late August of 2020 after the pivot. We got everything open. And we had to change locations a couple of times. And now it's like we're full crunch time. And my normal stand up way to get people in is like in person. So now I've got to get real creative. So we we didn't initially go with any like the digital routes. It was like a lot of referral based.

And then we would do flyers. We would do mailers. And we had a lot of success via that, that we would really like to delight in and wine and dine our customers as much as possible. So that like, then we would then ask for like who else we can serve in their immediate group. So it was a lot of asking, not being afraid of that, be like, Hey, like we know what we can provide and our services are unique and special. And so the results that are there, we can promise that kind of an aspect for

a majority of people and have a high reliability there. And so we'd be like, let's, let's get them in. But then we did all the, the, the stuff that is, you'd think would be like 1950s.

Very mad men yeah hosting up on like community board the cocky shops and they worked phenomenally well for us well what's interesting is that stuff all works really well and then you're like you know what we're gonna we're gonna throw some money at paid ads like if this stuff's working well what what happens when we run paid ads and what happened when you tried to run paid ads we first started initially it's i mean it's crazy

right and just share i mean if you can share are some of the results of the flyering and the mail? Cause this is, I come from a direct mail background. I know the stuff works. I know that putting flyers out works. I built my first business flyering. I mean, cause there would, there would be times that like, literally I would go and plug in some headphones and walk a neighborhood and with painters tape, taping it on neighborhood doors.

That's, I mean, we, we would take, I, the way I built them was we took a, a regular sheet of tag board, right? Like a regular paper size. We'd print them three and then I'd run them in a three hole punch and we'd run a rubber band around them and just hang them on doors. And same thing, I would go out two days a week and just hang them on doors, put on a podcast, dropping them on doors. And my goal was always like 500 doors. So I'm out for like four or five hours flyering,

Did you ever get any death threats? You ever have anybody yell at you? Man, well, I mean, I used to do doors for, like, alarm systems when I was in college. So, yeah, I definitely had that. I had plenty of guns pulled on me and all sorts of stuff. Oh, I never had any of that. That's why I brought it up. Well, when I flyer, I've never had any, like, real issues when I'm flyering people getting mad at me. I've been spit at and stuff.

But, like, when I was knocking doors and actually, like, interacting with people with the specifics for, like, a sale during those times.

Like i've had yeah i've had uh quite a few interesting experiences over the years during college when i knocked doors oh man when i flyered honestly i had more good experiences flyering i had i had one guy that was like how long you've been out here doing this i was like i don't know like today like two or three hours he's like you want to come in and have a beer like you want to you want to like sit by the pool for a minute and i was like no i'm good and he was like

all right he's like cool i'm like super nice i had another lady give me cookies i always had good coolest part is you'll get the experience like society at large because you'll see those people who are like they're some of the the rough kind of people but by and large the majority of who you do interact with is that sweet spot of those incredible people who are like can i get you some water well can i get you a treat you look like you're working hard and then.

They'll chat down and they'd very interested in what you have to say because they're out there blowing their lawn and they're like just dying for social interaction as well because we're kind of cut off as a society nowadays and covid was like this big huge realization for that when we fully got cut off and then you're like i just need to be outside for a minute and you see your neighbor who you've never met and you've been to five years down

the road and he's walking as well and you have a 20 minute conversation across the road with each other because it's just like i just need people it's really cool that's exactly right so okay flyering works pretty well do you mind sharing some of the results that you had from it and then i want to dive into what you actually put on the flyer to get the results so like our flyers would be get us the influx our direct mailer was the one that had

the biggest results for us when we we did that we took out for our initial list you had about 12 or 1300 on our list so these were people who had at least been into our office for one time or another for something just on our record. And we brought in a, we were trying to drive people towards a new product that we had a new service. So we sent this out with a big like, hey, this is what we're doing.

For an exam, we were doing neuropathy treatments to help regrow nerves and help people who are struggling with peripheral neuropathy to be able to get their feet more sensitized, increase blood flow, and decrease the pain and symptomatic reactions that go along with it. And it works amazing. And so we sent out this, a normal screening would be like $448 for it. We're going to do a $60 screening if you sign up and we're going to have the first 10 people that sign up with that.

Will get that special and we nailed out 1200 of them and i think it was maybe 1500 bucks for us to print label a dress and everything out there a nice two-sided color flyer that my wife who's beautiful at design ever like that she does the incredible layout and they went out looking really nice. And we were trending around $20,000 to $40,000, $20,000 to really $35,000 a month in my little thing. And I'm not just one person in the office. It's just me. And my wife does the back end.

And then we jumped up to $78,000 that next month we did that round of flyers. So like a double, like a $4,000 by doing one round of flyers that cost me maybe $1,500. bars. And I just want to point out to you guys, he's not selling something that's thousands and thousands of dollars. We're talking about a $60 exam or a $449 exam. So I want transparency. Then they would transition onto the program, which would then be a higher ticket if they went through the full process.

So it'd be somewhere between four and $8,000 for them to go through like a full series. That would be months and months of treatment. Did you honor the $10 or did you give everybody the $40 price? We went more than $10. So we did go up to that. That was for people to take action, to get those action takers right out of the gate. But yeah, I think we ended up having about 15 or 16 people who took us out on the offer just right out of the gate. And I wasn't going to be like, no, you can't have it.

And then go for there. So yeah, we did honor over what we had original plans for.

But it was great because like we had an influx you know it was more than we had yeah i mean that's what you're looking for okay so flyering to direct mail if you guys are thinking about trying this like there's a i have all kinds of tips for direct mail one of the easiest ones is just a three-step campaign start off with something but be friendly to people like make them laugh this is the thing like you got about two seconds to grab their attention if you can make them laugh get some kind

of emotional reaction from them, writing crayon on it, like not really writing crayon, but print with a crayon and make it look like it's from a kid. Put a picture of a dog that's talking to him. Do something that grabs these work so well. You can also do something. If you don't have a list, you can do what's called every door direct, which gets to every door in a zip code. And it's usually about 10 cents per door.

So again, a couple thousand dollars, we're not talking about breaking the bank and you, you might think, well, I can put that on Facebook. You're seeing such bad results on Facebook anymore and costs just keep climbing. You know, this is going to get in front of people. Plan on a, on a two to 3% response rate. You're probably going to get a little better than that, but plan on a two to 3% response rate and look at what your offer is. If you're break-even, I'm going to break this down.

Like Brian's break-even at a $40 price would have been, and have a good time.

A lot right like we would have been 10 people even 400 so you would have need you would need about 10 20 30 35 40 people to break even on your mailing but if you count in one backhand sale it pays for the whole thing and that's what you guys need to look at above and beyond yeah because you're you're probably going to get like a three percent response rate so let's just say you have 1500 people if you got a 3% response that's your 45 that's going to pay for the

mailing or if you got one back end if your back end is a couple grand you got to have something on the low end as always okay it was awesome we and then our second one too we did a uh with a second type of a programming different machine that we had offered in we did like a kind of like a soft launch that we had people come into and then had a massive discount.

That we're like hey this is what it normally ranges we're gonna do uh 50 off for the first 10 packages and then again we did go over the the 10 package but uh we we brought in the first two weeks over 60 grand from that mailer dude so sweet it's so awesome and to hear that it's working like right now this isn't even something that you guys did like years ago this year yeah there were like two months you know this is working that's so awesome all right so we talked about

how you built your business a little bit i also love that you are out on the fringes and you're testing new things out how do you get new clients or old clients clients that have been with you to test new protocols to test new devices because you've always got new stuff going on at your clinic right so well it's that no like and trust scenario too that like they they'd come in they've had their initial results with me or they've been referred by their medical doctor

or a friend who had a traumatic brain injury or something of those lines or they knew the person who'd got in here that had really good results so they're already coming into the to the office with like okay i think like i've heard good things and reviews that like that we're going to be able to try stuff that's a little bit weird a little a little offside and we're going to give it a go. And then they go from there. And then I don't ever like blanket prescribed to people.

So it's based off of who they are, what's their situation, and then how can I intervene with the situations that I've earned, the modalities and treatments and things that I had in office to intervene on what's going on with them. So yeah, there's a lot of things that are unique and different. And they come in like, man, like my knee's really osteoarthritic. What do we do for that?

Or like, I just really want to lose weight and be like a lot more spunky in the bedroom, or I want to be able to have less brain fog.

All of these things have very connective pieces that we can address and make really functional.

Which is awesome i mean that really like that's what you want in health care we'll talk about that more on the functional health today show that's my other podcast because i am super passionate about functional health man we could we could spend a really long time on this the for those of you guys see like when we come back for that like we're have something that i'm really stoked to to be able to share and unveil with this uh just know that there's like

what we're going to be able to bring here in the very near future could be one of those moments that we kind of look back on of like this was a pivotal moment in the functional wellness time frame yeah something very big that's going to be coming very shortly and we're going to drop on the podcast with steve i love it we will get into that more coming soon all right so we're going to shift a little bit i want to talk about mindset.

This also plays into the functional health because this is stuff that you help your patients with. What are some of the biggest mental breakthroughs that you've had that have allowed you to shift? I mean, we went through, you were a professional athlete with the identity of I'm an athlete. I can't do that anymore. Then you went and worked at Amazon, which is like a soul stealing job. And you're like, I've got to get out of that. I've got to change my mindset?

And if you guys knew Brian now, if you, if you met him somewhere, he has some of the best energy out of anybody that you would ever meet. He's always upbeat. He's always positive. He's always fun. What changed? The crucible, the crucible of pain and growth, right? Like we're in that forge, the forging of ourselves eternally is always that fire of like burning up the dross of imperfection so that your steel on the other side can be more strong.

And so like going through all that pain stuff for me was one that really changed a lot as to who I was. I was a bit of a dick, you know, like I thought I was pretty special being an athlete and I would treat people sometimes in ways that really wasn't like inducive for like humanity, seeing people more as sometimes as an object rather than an individual. And so when we objectify somebody else, we find ourselves subjectively ratified or justified in behaving negatively.

For example, when you see this in like the politics, right? Oh, well, they're this side or they're that side. And I hate them because they voted for this person or they voted for that person or supported it. And then in their mind, And they ratify or justify themselves in behaving poorly to a human off of an idea that they have because that person doesn't share their same idea. I would do this fairly regularly. And then I was able to go through some practices that really helped bring my mindset.

And one of the ones that you probably haven't heard of, and if you have heard of it, it's definitely probably in a hushed tone, is some of the Amazonian therapies. One of them that really changed who I was personally, that made me a significantly better person, is this frog therapy called Combo. Have you heard of this before, Steve? Did we talk on this one much at all? I can't remember. You and I talked about it, but the listeners have not.

So if you're like, what is this? If you have ever heard of ayahuasca or you've heard of some of these other medicines, this is something different. Brian, I'll let you take the stage on this one. So my wife was doing yoga with a friend, and she's been open about this, that she's always suffered with anxiety and depression.

And she was going through one of the seasonal bouts that was being particularly hard for her and her friend who did yoga was dating a guy who was involved with some of the amazonian tribes and had been exposed to a unique therapy where they take these secretions off of a poison frog and then you would literally wipe them into an open capillary bed on your body they would literally take like a hot ember and burn a spot and like where the blister would

go they pop it open and stick these poisons into your skin. Sounds radical. And it is. Well, she's like, this can help with anxiety and depression. So my wife was like, sure, I'm open for it. So Thursday night, she's like, I'm going to do frog poison on Saturday. And I'm a researcher, right? So I love to go to the data and find all the stuff. I'm total nerd on everything. If you look into my office or my room, it's just lined up with books.

I feel like Belle from Beauty and the beast got the best gift ever. You're right. Getting a huge library would totally be in for that. Well, I didn't have the time because it was one day's notice to go and do that. And if I did, I would have fully been like, there's no fucking way we're doing this. It sounds like we're going to die. Like this is insane. And so I went in blind on this Saturday. All I do is that I was going to get frog poisoned and I was going to throw up.

Not like the most inviting thing. Essentially what happens is they wipe this poison into your skin and it makes you create a very vascular response. There's 220, what are called a bioactive peptide, bio meaning it can interact with your body and active meaning that it can actually interplay with a lot of our active components of endocrine systems. And it forces you to expel quite a bit of stuff. I vomited almost a half a gallon in less than 18 minutes.

And it was very awful. I literally think I felt like I was going to die. But then for the next six to eight weeks, I had this incredible mental clarity, physical ability, and I could see myself from like a different perspective, almost like I had a 20,000 foot view over my life. And I would see how I'd interact with my wife or others. And I would say something that would come off curt or aggressive or kind of douchey. And I would sit back and be like, oh, that came out kind of hot.

And then I asked my wife one day, I was like, hey, have I been like this for a long time? She kind of just laughs. It's like, as long as I've known yet. I was like, oh, like I'm a bit of a dick. I really need to kind of take a better stock as to how I interact with, in particular, with the people that I genuinely care about and love. And so I went back and talked to the guy who had exposed me to this.

And I was like, I don't know what it is that you did to me, but I need to do it again to make sure that it wasn't just my brain telling me a story. And I did it again, same thing. Felt like I was going to die six to eight weeks, incredible physical vigor, energy, mental clarity. I was like, this is incredible. He's like, if you think this is something interesting, then you ought to try ayahuasca, which is a completely different story.

But it completely shifted who I was because I felt like I was, I don't know if you've ever felt like this, Steve, or maybe your followers, too, where you find that you are distanced from emotion.

The male like persona is very much don't feel right wall it off push it away you're strong shoulder it and just grit through the process so i built that point where i was fully stoic to the aspect of i couldn't feel emotions in my body i felt everything here so i loved you here i empathized with you here i i felt sadness here and for the first time ever when i did ayahuasca I felt emotions, gratitude, and love in my heart, in my soul.

And it blew my mind because i and i all i did just like crying all the time i was like oh my gosh it's so beautiful everything's amazing because for the first time i was able to feel it deep inside and not just logic i mean that is and you're connecting with it if you met brian. Brian you're not like you're not you're i wouldn't call you a hippie you're not somebody that's like oh my goodness i feel so much and i'm crying all the time he's just like super solid good dude so So, okay,

Combo and Ayahuasca. Tell me the difference. So Combo gave you clarity, a lot of physical vigor. Ayahuasca unlocked feelings for you. Am I getting that correct? Yeah, like spiritual. So Combo is a non-psychedelic bioactive peptide component that will detox you on an accelerated level. It'll reset some things, but it's a temporary, you know, six to eight weeks is kind of the effect. Ayahuasca is a full-on psychedelic tea that they have down in the jungle. And I work with ayahuasqueros.

It's like their whole life is doing like that. They're the tribal individuals where we actually went down and we cut ayahuasca from the vines. You pound and pulp them into individual separations. And then you mix the tracuna leaves. And then you sack them individually and boil them for three days. And you've created your ayahuasca. It doesn't get any fresher than that, right? And so go through that. It is a very psychedelic tea.

Through the compound of DMT, ginaphyl tryptophan. And that causes you to have a very, very visual, eyes open or closed event that definitely changed so much for me. I'd be happy to share like that if you had interest in that or we can like move on to the... No, let's go through it because I think this is, it's something that we've heard a lot about in entrepreneur circles. You've probably met somebody who has tried this. There's so many different people out there offering it.

We actually did a full podcast on this on functional health today with somebody who is a shaman that's been doing this now for 20 plus years. He does it. He actually went super interesting. He was a math and science professor who ended up having an ayahuasca trip journey and changed his life. He didn't become a shaman right away. He started helping with some of the ceremonies, but he went back to school and got a psychotherapy degree.

And then he got a counseling degree. So he doesn't do the traditional ceremony. He does more, he does like guided therapy through it and he's had phenomenal results. But if you guys are listening to this, I wouldn't say go, don't go to somebody who's been doing this for a weekend, you know, went through a weekend class to how to do it. There's definitely something to having the right person there to support you, hold space for you and take you through the journey.

But I'd love to hear more about your journey, Brian. If I can expound on that too, is that like, if you do do this, like it's not for the faint of heart, it's not for anybody. And there's some genuine risks in association with it. So it's nothing to be dappled around with lightly. So having somebody who has that experience, like I only do this with like the tribes down in the jungle where number one, it's legal. And then number two, like that's their whole world is putting this process to,

to be able to do that. So you're, you're safe, you're protected. Like they've done this a ton of times. They've got spotters and watchers to make sure that everything's going well for you. And if there's something that's causing an issue, they can intervene. So yeah, set and setting, as they talk about in a lot of psychedelic adventures, is one of those top priorities. So definitely those would be something as well.

And if someone wanted to reach out to me, I'd be happy to connect them to areas that I know are places. So going into the process with this, like I went down there and initially I set my intention. You want to accept like why you're doing this into the aspect. And I was like, okay, I want to learn how it can be better for my wife, how it can be better for my three kids, and then how it can be better for my business.

That was my intention of sitting down with the ayahuasca or mama ayah, as they call it in the normal circles. And I went down in and it's very colorful. Like it is an extremely visual experience.

Experience and uh so i'm sitting there as like as you kind of go into like your your vision or your dream so to speak i'm sitting there on my back on like a noli grassy hill which wasn't where i was and then all of a sudden i'm looking up at the sky and like it's beautiful and everything's going and i was indoors so it was like you know in my own like space well these little semi-translucent arachnid like spheres kind of something out of tron

was like started walking around me and with a kind of like a bad negative energy that I was like, uh-oh, that's not good. And they kind of had some sort of like telepathy kind of a thing that they like literally like picked me up and I was like marionetting that I was like, I don't want to go, but apparently I'm moving. And they took me down this open hole, almost like this big like gopher hole or tarantula hole kind of thing into the ground, like a big open dark space.

I was like, that looks foreboding. I don't really want to go into that.

Take me down this hole and the whole time I hear this like pounding and something and pounding and drums and you can kind of see like there's fires in the background as you're getting down to it like i said it's excessively visual and you don't know that this isn't a reality and as i get down there i'm like feeling the the the music and and then starting to get the heat of like the fires that are coming around the corner and there's this big

tiki mask bouncing up and down that has like these african.

Lion mane coming out of it and it has it's wooden it's carved and has chunks of actually like blood and stuff on it it's pretty scary and behind the eyes were like these big glowing red pieces and it was like this like tiki mask kind of just doing that while then the drums are going the drums stung off the guy pulls off this mask and it's this huge arnold schwarzenegger looking guy with like onyx matte black body with a ginormous spear and his face when he pulled the mask off was like this

oversized decaying human skull with like flesh kind of like hanging off of it. And then his eyes were like fire. I was like terrified at the moment. And he goes, I am dead. And I was like, in my head, I was like, yep, yes, you are. And then without a second word, he takes his spirit and he like stabbed me through the heart.

And uh and i legitimately died in that experience and so for in that moment like you don't know that this isn't real and this is kind of where a lot of the change for me happened like i said why ayahuasca is like not for everybody it is extremely hard so i spent what was in my clarity mind for that time frame was 30 plus years walking around in some little transitory in-between state where I was dead. And all I knew was that I came down to the jungle and I screwed it up and died.

And I didn't get to see my wife. I didn't get to see my three kids. Somebody else is going to raise them. What are they going to have to go through? And what an idiot I was to come and do all this stuff. So I spent 30 years wandering the jungle and literally being beat up by trolls and goblins and stuff like that almost on a nightly basis. And the whole thought that I had that time was like, if I didn't die, what could I do different?

How would I treat my wife different? How would I treat my children different? Each one individually, very specific. I made these huge lists because I had so much time. All I had was time to go through the process and just find all these things. And then when I came out on the other side and I wasn't dead, because like, clearly I'm still alive. And I remembered all of it.

So I had 30 years of intentions and things that I could then speak to my wife about, to my children about, things that might happen that I could then apologize for, that I can then step into being a better human, a better individual for. And I remembered all of it, even though it was extremely harrowing for me. I came out so much better on the other side, and I was just a much better person.

I mean, that's... Very long, drawn out thing for that. Yeah, but that's, I mean, that's what not everybody has that crazy of an experience. I've heard everybody, I mean, Will Smith, so Will Smith in his book writes about it worth reading, but the, everybody has a different journey. All of them are intense and you come out on the other side and people are just very, very changed and pretty much everyone for the better.

So we talked about combo we talked about ayahuasca what else do you see from a wellness perspective these both help shift your mindset immensely made you into a different person what else do you see that can really help people from a functional health standpoint now my favorite so i've gone through now multiple of the different like massive like psychedelic therapies right whether it was like psilocybin and ayahuasca 5mio with bufo things like that to kind of go and help reset my

mind because I was on a journey for my own personal self to find out, you know, more about me and kind of where I interplayed with my family and all that. My recommendation isn't that's the place for everybody to go to. One thing that I think I would have really appreciated if I'd been exposed to prior to any of those is functional breath work. So doing deep-seated breathwork, and we're talking Stanislav Grof has some really good stuff with halotropic breathwork.

Wim Hof has like the Tumo variation out of the monks and some of the yogic breathworks that they can do.

Transformational breath work has been my favorite version of that it kind of takes Wim Hof and Stanislav's growth work and then interplays with functional dynamic playing into the subconscious with almost a hypnotic variation to help suppress some of the things that are going subconsciously and it's beautiful so like where do you find that at so like yeah like you got to find a practitioner who who does it so I do that I will uh take patients through that process and I

love it but yeah if you can find someone who does that like a functional breath work that transformational breath work 90 breath work those kind of ones are ones that are really awesome like techniques so to speak but what it does is there's something called transient hypofrontality which is our frontal lobe which is our if there's like three layers of the brain the inner two layers are our limbic subconscious programming portions of the brain they're the reptilian and a million portions of

the brain respectively and the outer side of it our frontal neocortex and the cortex itself is like our human brain that's what uniquely makes us individually human that we can rationalize data statistics and and and compound all sorts of interesting information but the the wild part is it does not drive behavior which is wild is that you can you can interestingly condense all the information in the world and you know all the statistics and data And

yet you can still not be convinced to do an action. We know smoking is terrible for us. And yet people still smoke because there's an emotional component to it. So emotions drive behavior and the limbic system is the center of emotions. And so when we suppress by this breath work, we turn off the frontal lobe. It's a phenomenon called transient hypofrontality.

You blow off so much carbon dioxide that the frontal lobe for a few seconds to a couple minutes disengages and no longer has any grasp of interpretation to shut down reality. So now we can impress ourselves on a subconscious limbic programming that we can unwind decades worth of trauma and get transitional breakthroughs that only, from my experience, had before were in that position through psychedelics.

That you can begin to tap some of that stuff unappeated by the frontal lobe and allow yourself to reset some stuff. But the great part is it's fully safe. The second you're weighing over your head and you're like, I can't do this anymore. You stop doing the breath work patterns and you're immediately back to like grounded. You're out of the state. But if you push through those really uncomfortable moments, you can feed that components directly into the subconscious patterning.

So you can override some of that old stuff that happened prior to you being seven years old and even have any capacity of your brain to challenge negative stuff that was being set into your neurology. And it is just becoming a cyclical pattern.

How cool. That is awesome. so you guys were linking brian's website down below you can reach out to brian if you're interested in that stuff you can also probably google it find some stuff online but that's super cool i've done wim hoff but i haven't done the transformational stuff that's i haven't heard of that wim hoff was great yeah did we oh no we didn't do the big one when you were there last time the at bart's event no there was we just

did like little like three to five minute ones which are great. Like they're great for getting your energy up, like kind of resetting. Definitely interesting though.

So we have gone like 90 minutes. That's I've, so somebody told me about something like that before, but I've never, I've never done it. So that is super cool. We have covered so much on this podcast. We've covered everything from functional health stuff, how to get started with that.

What are some of the cool therapies out there all the way to how to grow your business to then how to have mental breakthroughs brian you have been a phenomenal guest i just want to say thank you so much for coming on sharing we are going to have a second episode when we release brian's new i can't really talk about it but it is going to be a complete game changer for functional health so we'll have you back on brian i just want to say thanks

so much for coming on and sharing well so much for having me on man uh you guys can uh find me at dr underscore brian underscore call at g or at uh on Instagram or at cell.regen on Instagram. Love it so much to be able to be part of this. I just wish you guys all the best in your own wellness journey. The problem with so much of like today's reality is that we get lost in that shuffle of like taking time of being productive or taking time for health.

And it does not take very much at all to keep your body physically active, healthy and moving. It's all about blood flow. It's all about that mitochondria. So look into those things. Contact me if you have any questions. Dive deep into metabolic functioning and growing muscle and suppressing inflammation. And you guys will rock it. So awesome. Brian, thanks again to everybody else out there. If you guys found this helpful in any way, check his links out.

We're putting them down in the show notes and we'll see you next time here on Grow Your Impact, Income and Influence. Have an awesome day, guys. Thanks so much, Steve.

Awesome. thanks for checking out today's podcast if you're thinking about holding a live event it can be one of the most rewarding and the most challenging things in the world i would suggest clicking on the links down in the descriptions we have a lot of free resources there for you as well as jumping on a call with me if you're serious about holding an event click that link jump on my calendar i'll be happy to walk you through

the do's and don'ts so that you can avoid all the landmines and hold a massively profitable first event i'll talk to you soon and have an awesome day.