The power of brand.

In this Grow, Scale, Master episode, Kon Stathopoulos and Josh Phegan expand on the power of brand. They look at what a brand is and why customers will pay more for it, positioning your brand with service experiences, and why they need to be mapped.

They discuss brands with pricing power, and the evolution of agent sub-brands like Compass and Place. Josh describes the valuable experience of building empathy through taking notes, and Kon illustrates his changing view of how the simplest things have the biggest payback.