In this conversation, Seth Sparks and Kevin McCormickdiscuss the transformative impact of AI on online search behavior, particularly for law firms. They explore the rise of AI overviews, the shift in search behavior towards longer, question-based queries, and the implications for SEOstrategies. The introduction of BrightEdge's AI Catalyst tool is highlighted asa means to track brand visibility across AI engines. The discussion also touches on lessons from other industries, the importance of cont...
Jul 02, 2025•37 min
In this episode of the PI Playbook, cj Advertising experts Joanne Fleming and Jamie Hallen discuss the importance of Google Business Profiles (GBP) for personal injury law firms with host Stephanie Koehler. They explore how GBPs enhance online visibility, the relationship between GBPs and Local Services Ads (LSAs), and the critical role of reviews in SEO. The conversation covers optimization strategies for GBPs, Google's ranking factors, and common pitfalls to avoid. The experts also highlight e...
Apr 18, 2025•23 min
In this episode of the PI Playbook, host Stephanie Koehler discusses community marketing initiatives with Nicole Cerullo and Rachel Latson from Joye Law Firm. They explore how community engagement can enhance brand recognition and sentiment for personal injury law firms. The conversation covers the firm's charitable efforts, strategies for running successful community campaigns, and the importance of measuring success through various metrics. The episode emphasizes the value of building relation...
Mar 26, 2025•32 min
In this engaging conversation, Chad Dudley of Dudley DeBosier Injury Lawyers interviews Cameron Herold, a renowned business coach and founder of the COO Alliance. They discuss the importance of having the right people in a business, the distinction between A players and C players, and the significance of a vivid vision for organizational success. Cameron emphasizes the need for continuous training and development, adapting to changes in the workforce, and the effectiveness of daily huddles in ma...
Jan 09, 2025•38 min
In this episode of the PI Playbook, host Stephanie Koehler and guest Seth Sparks discuss the transformative impact of AI on search engines, particularly for personal injury law firms. They explore how AI tools like ChatGPT and Google's AI overviews are changing user behavior, expectations, and the overall search landscape. The conversation delves into the importance of quality content, brand building, and the evolving role of Google as a destination for information. As AI continues to shape the ...
Jan 02, 2025•42 min
In this episode of the PI Playbook, host Stephanie Koehler discusses the critical topic of reputation management for personal injury law firms with experts Brynn Gibbs and Deyfilia Perez from Consumer Fusion. They explore the importance of online reviews in client acquisition, the platforms that matter, and strategies for generating and responding to reviews. The conversation also addresses the risks associated with negative reviews and the proactive measures firms can take to protect their repu...
Dec 05, 2024•40 min
In this episode of the PI Playbook Podcast, Micki Love interviews Dr. Howie Golden, CEO of Capital Financing, who shares his journey from being a physician to revolutionizing the personal injury financing industry. Dr. Golden discusses the innovative approaches his company takes to provide plaintiff-friendly financing solutions, including a unique case expense financing model that alleviates the financial burden on law firms. He highlights the flaws in traditional financing models and emphasizes...
Nov 20, 2024•39 min
In this episode of the PI Playbook, Steve DeBosier of Dudley DeBosier speaks with retired Colonel Mike Edmonson. Mike talks about his collaboration with Dudley DeBosier to educate them on the intricacies of car crashes, including prevention strategies and the significance of proactive measures. He highlights how Dudley DeBosier's commitment to listening to their clients and understanding the needs of their community has made a positive impact. Colonel Edmonson emphasizes the importance of buildi...
Oct 22, 2024•31 min
In this episode of the PI Playbook, Stephanie Koehler, Associate Director of Digital Content, and Jamie Hallen, Senior Media Buyer of cj Advertising, discuss the intricacies of Google's Local Services Ads (LSAs) and their significance for personal injury law firms. They explore the benefits of LSAs, including their pay-per-lead model, prime placement in search results, and the importance of responsiveness and reviews. Jamie emphasizes that every personal injury law firm should consider using LSA...
Oct 15, 2024•35 min
In this week's episode of the PI Playbook Podcast, Micki Love, Co-Founder of Xcelerator Law Firm Consultants, chats with Jim Andrews, President and Co-Founder of Precedent. They discuss how AI technology is transforming law firms by streamlining processes, enhancing client interactions, and improving insurance claim management. They explore the role of Precedent in facilitating efficient communication between law firms and insurance carriers, the importance of integrating medical records, and th...
Oct 10, 2024•35 min
In this conversation, Steven DeBosier of Dudley DeBosier Injury Lawyers and Jack Van Steenburg, former Chief Safety Officer of the FMCSA discuss the critical issues surrounding trucking safety, particularly focusing on drug and alcohol testing. They explore the effectiveness of the Drug and Alcohol Clearinghouse, the challenges of current testing methods, and the potential shift toward hair testing. The conversation highlights the limitations of existing regulations and the need for more compreh...
Oct 08, 2024•20 min
In this episode, Stephanie Koehler, Associate Director of ID Products and Content, and Javier Corona, ID Digital Strategist, discuss the benefits of cause marketing and community partnerships in personal injury law firm marketing. They explore how charitable partnerships can enhance a firm's reputation, build trust with potential clients, and differentiate the firm from competitors. They also highlight the importance of Google searches in law firm marketing and how community involvement can boos...
Oct 03, 2024•16 min
In this episode of the PI Playbook podcast, Steven DeBosier of Dudley DeBosier Injury Lawyers interviews Jack Van Steenburg, a former executive director and chief safety officer at the Federal Motor Carrier Safety Administration (FMCSA). They discuss the evolution of trucking safety, the importance of inspections, and the role of the FMCSA in ensuring safe trucking practices. Jack shares insights on the significance of operating authority, the Safer database, and CSA scores, as well as the impac...
Oct 02, 2024•42 min
In this episode of the PI Playbook podcast, Chad Dudley interviews Gary John Bishop, the author of 'Un-F*ck Yourself' and 'Do The Work'. They discuss the philosophy behind Bishop's work, his journey in writing and self-publishing, and the impact his books have had on readers. Bishop shares insights on the importance of responsibility, the power of inquiry, and how to engage with life authentically. The conversation highlights the significance of personal development and the transformative nature...
Oct 01, 2024•42 min
In this episode, Micki Love, President of cj Advertising interviews Murry Parrish of the law firm Parrish DeVaughn Injury Lawyers. They discuss the importance of marketing and the challenges of starting a new firm and the growth through the brand building process. Murry emphasizes the need for commitment, hard work, and innovation in marketing. They also talk about the success of their partnership with the Oklahoma City Thunder and the impact of radio advertising. Murry highlights the importance...
Sep 26, 2024•28 min
In this episode of the PI Playbook podcast, Steven DeBosier of Dudley DeBosier chats with Jon Hollan of Sam Aguilar Injury Lawyers based in KY. They talk about how important it is to use visuals and themes in court cases. They discuss using things like models and pictures to help jurors understand complicated medical stuff. They also emphasize the importance of keeping things simple and using focus groups to see if visuals work. They highlight specific cases where visuals were really helpful in ...
Sep 24, 2024•39 min
In this episode of the PI Playbook podcast, Steven DeBosier of Dudley Debosier Injury Lawyers, interviews Jon Hollan, an attorney with a decade of experience in personal injury law with Aguiar Injury Lawyers in KY. They discuss the significance of visuals and demonstrative evidence in legal cases, emphasizing how these tools can enhance jury engagement and understanding. Jon shares his journey in law, his approach to trial preparation, and innovative methods for presenting cases, including the u...
Sep 20, 2024•21 min
In this episode, Stephanie Koehler (Email Marketing Manager) and Joanne Fleming (Sr. SEO Strategist) discuss the importance of building a strong brand for law firms using social media. They highlight the recent Google leak that revealed the significance of brand signals in the search algorithm and how it has changed the landscape of law firm digital marketing strategies. They emphasize the integration of SEO and social media, explaining how social media platforms can impact organic rankings. The...
Sep 18, 2024•42 min
In this conversation, Steven DeBosier interviews retired Colonel Mike Edmonson about trucks and truck safety. Mike shares his experience working as the Superintendent of the Louisiana State Police and overseeing commercial vehicle inspections. They discuss the importance of understanding truck safety regulations, conducting thorough inspections, and identifying potential dangers. They also emphasize the need for lawyers to educate themselves about trucking cases and communicate effectively with ...
Sep 13, 2024•23 min
In this episode, Stephanie Koehler and Seth Sparks discuss the concept of helpful content and its importance in SEO. They explore Google's definition of helpful content and how it focuses on providing reliable, original, and insightful information for users rather than solely ranking high in search engine results. They emphasize the need for law firms to create content that addresses the questions and concerns of their target audience, building trust and establishing themselves as a credible sou...
Sep 11, 2024•32 min
Chad Dudley and Gabriel Stiritz, CEO of Lexamica, discuss the importance of referral partnerships for law firms. They discuss how law firms often receive a high volume of calls for cases they don't handle, and by referring these cases to trusted attorneys, they can provide a better client experience and generate additional revenue. Stiritz emphasizes the need for effective communication and evaluation of referral partners to ensure successful and ethical co-counsel relationships. The conversatio...
Sep 10, 2024•22 min
In this conversation, Host James Peltier of Dudley DeBosier interviews Scott Gehring, the CEO of Zipliens, a lean resolution company. The two are joined by Scarlett Lester of Xcelerator Law Firm Consultants as they discuss how Zipliens is bringing technology to the forefront of lean resolution, making the process more efficient for law firms and helping injured claimants. Watch them dive into the importance of trust and transparency in the lien resolution process, as well as the benefits of outs...
Jun 18, 2024•30 min
Guest Host James Peltier of Dudley DeBosier is joined by Steve DeBosier of Dudley DeBosier and Mike Bottaro of the Bottaro Law Firm as they discuss a collaborative PI case and the necessary steps taken to secure the best outcome for their plaintiff.
May 31, 2024•44 min
In this episode of The PI Playbook, we delve into the crucial process of case selection for PI firms. Join our host, Chad Dudley, with special guests Steven DeBosier and Paul Wilkins of Dudley DeBosier, as they unravel the intricate art of determining which cases to pursue for maximum success in the courtroom. With fierce competition and high stakes, attorneys must adopt a strategic approach to case selection. Our experts shed light on the importance of diligent pre-case assessment and thorough ...
May 01, 2024•43 min•Season 2Ep. 1
Xcelerator Co-founder Micki Love sits down with Stephanie Koehler of cj Advertising to discuss how data driven marketing strengthens your relationships with clients and communities. Listen to Stephanie explain all the ways that database marketing can help a firm leverage first-party data.
Aug 28, 2023•38 min
Host and Co-Founder of Xcelerator Law Firm Consultants Micki Love sits down with RingBoost Co-Founder and President Paul Faust. Listen as they discuss the importance of being in "the room where it happens" and the advantages that come with meeting peers in person and attending law conferences.
Aug 14, 2023•20 min
Host Micki Love of Xcelerator Law Firm Consultants is joined by special guest Seth Price of BluShark Digital and Price Benowitz Accident Injury Lawyers. On this week's episode, Micki and Seth discuss the process of finding the right employees for your team, then building and designing a strong internal structure for your firm. This episode is a must-listen for leaders at PI firms!
Aug 09, 2023•28 min
Join Host Micki Love of Xcelerator Law Firm Consultants and special guest David Goins of Walker Advertising as they discuss the best practices for obtaining and handling different types of paid leads in order to grow your law firm at a rapid rate.
Aug 03, 2023•23 min
Join Micki Love and special guests Bruce Duff, Christine Giordano, Krithick Ramesh, and Ryan Giangiuli from RecordBoss as they discuss and divulge the secrets to bettering the organization of your medical records and streamlining the process.
Jul 18, 2023•42 min
Join Todd Franklin of MASSIVE and Micki Love as they discuss the importance of resolving medical liens as efficiently as possible at PI firms.
Jul 11, 2023•32 min
