Marketing leader Maya Spivak shares what went into launching successful brand campaigns at Wealthfront and Segment. What goes into creating a tech brand that not only stands out but deeply resonates with its audience? Maya Spivak, an experienced brand and marketing expert, joins us in this episode to share her experience building TV and billboard campaigns for Wealthfront and Segment. In today's episode, Alex and Maya discuss: Wealthfront's transformation and branding challenges Tech-driven inve...
Sep 04, 2023•1 hr 1 min•Ep. 11
Ben Solari, VP of Sales at Jellyfish, shares sales advice for taking technical products to market. If you’re not super technical, sales is a great way to get your foot in the door in the startup world. That’s how Alex (our host) got started at Yelp before eventually founding Dock. But what happens when you have to sell a very technical product to a very technical audience? Ben Solari joins us in this episode to talk about leading sales teams at DataRobot and Jellyfish—two products aimed at engin...
Aug 28, 2023•54 min•Ep. 10
Alexa Grabell, Founder of Pocus, shares the company's founding story, plus lots of product-led growth advice for go-to-market teams. Pocus has ridden the PLG wave, earning $23 million in funding and landing big-name SaaS customers like Webflow, Loom, and Miro only two years since its founding. In today’s episode, Alex and Alexa discuss: The backstory behind Pocus's founding Pocus's approach to fundraising The role of sales in a product-led motion When PLG companies should hire their first sales ...
Aug 21, 2023•46 min•Ep. 9
Bryan Rutcofsky, Co-Founder and CRO of Marqii, shares how he grew sales at Yext to over 140 team members and $100 million in revenue. Inflated job titles are a bit of a cliche at startups. You see a lot of C-suite and VP-level roles that probably shouldn’t have been handed out. But when Bryan Rutcofsky grew sales at Yext to 140 team members and over $100 million in revenue, he certainly earned the Senior VP title. When Bryan joined Yext, they were called GymTicket.com — a local listings website ...
Aug 07, 2023•51 min•Ep. 8
Rich Liu, CRO of Everlaw, recounts stories from his time leading early sales at Facebook in 2010, taking the plunge into B2B SaaS at MuleSoft, and selling a corporate travel platform during the pandemic. Rich Liu’s philosophy to scaling sales at 5 unicorn companies has been surprisingly simple: build the sales process to help the customer achieve their business outcomes. In this episode, Alex and Rich talk about: The early days of sales at Facebook, including selling ads through the 2012 preside...
Jul 31, 2023•1 hr 1 min•Ep. 7
Ben Braverman, Chief Business Officer of Hadrian and former CRO of Flexport, shares how he grew Flexport to an $8 billion valuation. Flexport is a freight forwarder. They help book, track, and deliver freight shipments. So not only did Flexport’s sales team have to cope with the usual challenges of growing a SaaS company, they also had to handle the real-world logistical challenges that come from working with factories, customs agencies, and 747s. Alex and Ben became friends when Flexport invest...
Jul 24, 2023•50 min•Ep. 6
Tushar Makhija, Founder and CEO of TeamOhana, chats with Alex about how he went from zero sales experience to VP of revenue at HelpShift in only a few years, what it means to be a sales leader, and why Indian immigrants are so successful in tech leadership positions. Some revenue leaders thrive in the chaos of early startup life. They love getting their hands dirty, leading early sales deals, finding product-market-fit and establishing a go-to-market foundation. Tushar Makhija is one of those pe...
Jul 17, 2023•48 min•Ep. 5
Brittany Soinski, Manager of Customer Success Programs at Loom, shares success enablement and onboarding best practices from her time at Wrike, Mural, and Loom. Alex met Brittany while building Dock and was super impressed with her knowledge of building customer success and onboarding programs. In her first year-plus at Loom, she has helped revamp their customer onboarding program, technical implementation process, customer-facing resource hub, live webinar program, Sales-to-CS handoff process, ...
Jul 10, 2023•40 min•Ep. 4
Pete Prowitt, Head of Revenue at Stytch, shares what it was like to lead sales at Intercom and Loom during hypergrowth, and how he shifted from successful sales rep to revenue leader. The lines between sales-led and product-led growth are blurring. What used to be two distinct sales motions are now complementary to each other. In this episode we talk to Pete Prowitt—who’s worked for some of the most successful companies in both sales-led and product-led growth. We talk about: the differences and...
Jul 03, 2023•40 min•Ep. 3
François Dufour, CMO in Residence and Marketing Partner at Decibel, shares marketing growth stories from his time at LinkedIn, Twilio, and more. François Dufour was Alex's coach back when Alex ran marketing at Lattice. François really helped Alex transition from being an individual contributor to a true marketing executive at a fast-growing SaaS company. In this episode, François and Alex caught up to talk about: early growth at LinkedIn and Twilio the importance of getting close to customers ho...
Jun 26, 2023•48 min•Ep. 2
Dini Mehta was incredibly successful as the CRO of Lattice. She took the company from $3M to over $100M in ARR when she left. Dini and Alex also happen to go way back. They worked together for 3 years at Lattice, where Dini ran sales and Alex ran marketing. So we thought she’d be the perfect guest for our new show. In this episode, Alex and Dini about the early days at Lattice—including their go-to-market strategy, how they moved upmarket, and how they collaborated across sales and marketing. Pl...
Jun 16, 2023•43 min•Ep. 1
Introducing the Grow and Tell Podcast: Behind every successful company is a revenue leader with a story to tell! Nobody’s prepared to grow a billion-dollar business from square one. So, we're learning from revenue leaders who have already done it. Join host Alex Kracov, former VP of Marketing at Lattice and now Founder and CEO of Dock, as he has candid conversations with successful revenue leaders about their business growth stories. From sales and marketing to customer success, we'll explore th...
Jun 15, 2023•1 min
