Grounding Visions - podcast cover

Grounding Visions

Holly Hilgenberg of Society of Air and Stained Ghostwww.societyofair.com

Grounding Visions is a podcast from Society of Air, supporting artists, healers, small business owners and social change makers in sharing their work with the world in a way that feels authentic, aligned and even enjoyable. Because you have visions that are going places! Hosted by Holly Hilgenberg of Stained Ghost, artist, community builder and communications practitioner.

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Episodes

communication as a sacred act

A permission slip to reimagine how we might engage online with our work, deepening our connection to community, focusing on our visions and the magic they hold. This episode is for you if you are struggling with the paradox of desiring to remove yourself from the online space and the narrative that only in being online all the time doing all the things can you ever hope to be successful in your work. Another way IS possible—if only we can imagine it! Mentioned in this episode: Communication as a...

Nov 13, 202414 minSeason 2Ep. 15

boundary setting with instagram

Boundary setting with instagram: Reclaiming your agency on the platform Inspired by my mini-course “Instagram as a Portal,” in this episode of Grounding Visions, I share simple reflections and tips to support you in reclaiming your agency in working with the social media platform. I also provide encouragement for those who want to bow out from using Instagram all together—and why it is so essential to not limit our online experience to social media in order to connect, share and learn. Whether o...

Oct 24, 202424 minSeason 2Ep. 14

radical marketing

Radical marketing: Honoring your inner motivation & natural rhythms After a brief break due to a bout of “too much excitement” exhaustion, the second season of Grounding Visions is back with permission and encouragement to find ways to share your work that actually works for YOU. I discuss the vested interest platforms like Substack and Instagram (along with many who work in the marketing field) have in encouraging constant content creation, and why this doesn’t equate to being “better” for ...

Oct 15, 202413 minSeason 2Ep. 13

cut back on the busy work!

To kick off season two of Grounding Visions, I share a series of simple reflection questions to support you in cutting back on the busy work, and focusing your marketing efforts on what actually works for you—and feels good while you do it! If you are looking for a path—and permission—to step away from the incessant message that you must do ALL THE THINGS with marketing in order to be “successful,” this episode is here to help you move away from harmful, extractive tactics and values born out of...

Sep 19, 202418 minSeason 2Ep. 12

i’m a failure at social media?

Radical honesty from a professional communicator In this episode of Grounding Visions, I share reflections from working with social media as a communications professional to support you if you are feeling discouraged by how you perceive your “social media success” (or lack thereof). I offer how, as an early enthusiast of Instagram, my resulting journey with the platform has often generated feelings of insecurity and low-self worth—and why this experience is so common, troubling and not an actual...

May 03, 202428 minSeason 1Ep. 11

simplifying for sanity

Whether you consider yourself a maximalist, or a multi-passionate, or simply an artist who “does a lot of things,” this episode of Grounding Visions is here to support you in simplifying your communications so that you can avoid burnout and keep doing—and sharing—your awesome work without having to manage a zillion different accounts and platforms. In this episode, I share a simple process of taking inventory of how you are showing up with your work—how you want to be showing up with your work—w...

Apr 11, 202423 minSeason 1Ep. 10

experiencing technology overwhelm?

If you’ve been feeling as though your brain is scrambled, you can’t stop checking your email or social media accounts and/or you are frozen when it comes to going online to share your work, you are not alone! Technology and information overwhelm is a very real thing we are increasingly experiencing—so if you’re in a phase where you are struggling with all the things, or if you want to incorporate techniques to prevent future burnout in sharing your work, this episode of Grounding Visions is for ...

Mar 24, 202421 minSeason 1Ep. 9

seeing through your audience’s eyes

As part of the “Back 2 Basics” series, this Grounding Visions episode is all about shifting your perspective when it comes to how you see your communications—and how doing so can help ensure that your marketing not only makes sense to your audience, but that it speaks to them. In this episode, we talk about the importance of looking at your communications through the viewpoint of your audience on both a practical and an impactful level. I offer simple reflection questions and provide examples as...

Feb 02, 202437 minSeason 1Ep. 8

crafting clear communications

As part of the “Back 2 Basics” series, this Grounding Visions episode is all about the most simple, and yet essential, part of marketing your work—making sure that you are sharing clear communications that your audience can easily comprehend and engage with. In this episode, I explore why this important element is so often overlooked and share a few essential questions to help you consistently share professional level communications, no matter what your experience or background in marketing is. ...

Jan 17, 202426 minSeason 1Ep. 7

moving into a year of strength

Today’s episode is all about embracing the new year no matter where you are in planning for 2024. I share prompts for you to explore that honor all you did in 2023 while grounding your intentions for the year ahead. To help you create and implement a marketing plan in 2024 that supports your intentions: Limited 1:1 Year Ahead Planning Packages (offer ends Thursday, Jan. 11!) To get the written versions of the reflections shared in the episode, subscribe to the Double Gemini substack newsletter F...

Jan 08, 202419 minSeason 1Ep. 6

your work matters

Your Work Matters: It’s time to take up space in 2024 and share it Feeling discouraged and overwhelmed when you think about marketing your work in 2024? Today’s Grounding Visions episode is for artists, healers, small business owners and social change makers like you who are afraid to take up space and be seen in sharing your work. Because you—and your work—are vital to creating a better world. To help you create and implement a marketing plan in 2024 that makes you feel good about sharing your ...

Dec 20, 202317 minSeason 1Ep. 5

planning for non-planners

Does setting marketing goals and plans for the new year feel stressful? In today’s episode of Grounding Visions, I share simple tips to move away from shame and overwhelm, and move into ease and support, when it comes to planning for your marketing in the year to come. Whether you are ready to start planning now, or need to take a beat until after the holidays, this episode is here to help you create a marketing plan and set goals that will actually support your visions in 2024. Offers to suppor...

Dec 11, 202324 minSeason 1Ep. 4

embracing your authentic voice

In today’s episode of Grounding Visions, we explore how to share your work authentically in a way that feels safe and right for you. In particular, we cover: Why I believe authenticity is essential to sharing our work How authenticity and “professionalism” often feel at odds with one another Tips for finding—and sharing with—your authentic voice Mentioned in this episode: The Antiracist Business Book: An Equity Centered Approach to Work, Wealth, and Leadership by Trudi Lebron (Second time sharin...

Dec 04, 202311 minSeason 1Ep. 3

a permission slip to be imperfect

Welcome to episode two of Grounding Visions where we take a dive into perfectionism and the ways it may be holding you back from sharing your amazing work and magic with the world! In particular, we cover: My own journey with perfectionism (including with this podcast) The problem with perfectionism The ways perfectionism can show up in sharing your work with the world A permission slip to share your work even if you are not an expert, know EVERYTHING or have difficulties with writing (plus tips...

Nov 26, 2023Season 1Ep. 2

welcome to grounding visions

A welcome to Grounding Visions, a podcast from Society of Air, supporting artists, healers, small business owners and social change makers in sharing their work with the world in a way that feels authentic, aligned and even enjoyable. Because you have visions that are going places! For more support and inspiration: Society of Air website Follow @society.of.air on instagram Share Your Magic , the four-week crash course in creating—and sticking to—a sustainable marketing plan that works for you Si...

Nov 20, 202311 minSeason 1Ep. 1
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