Episode 092 with Brandon Hedges, COO of Sierra Interactive

Brandon Hedges got into real estate by accident.  He was in between a job and starting law school when a close friend convinced him to try selling real estate. He agreed thinking that he could pay his way through law school and make a little money while doing it.    Three and a half years later, he graduated from law school, worked in a law firm for a while and realized it was a lot more fun working in real estate and building the business. At that time, the industry was rapidly expanding and changing.  And real estate was becoming more professional in a way that people were looking at it as a business entity. Brandon, along with his friend, formed a real estate team and built their business around first time homebuyers.  As they were trying to get established and grow their network, they realized that there was an opportunity to do the same thing using the internet and online tools. That’s when they decided to build websites to promote themselves and build their own IDX platform. In 2014, they were looking for a provider for their real estate websites, who had a vision for the future, continuously innovating, and was someone they could partner with.  That’s when they met the CEO of Sierra Interactive.  Over the course of several years, they’ve developed a strong business relationship which eventually led to Brandon working at Sierra Interactive full time. Today, Brandon Hedges is the COO of Sierra Interactive, a complete real estate technology platform, purpose-built to help agents, teams, and brokerages close more deals.  Brandon works to oversee the company’s strategies, operations, and metrics.  Top Takeaways:

05:06 How Brandon evolved from selling real estate to working for a tech company that provides real estate tools to real estate agents. 11:04 How Brandon found Sierra Interactive 18:37 What sets Sierra Interactive apart from the competition 21:01 Who is Sierra Interactive’s ideal customer 22:43 The pain points that Sierra Interactive are facing right now 23:56 Why companies should focus their time and energy into coaching their people. 25:19 Why leaders should re-evaluate themselves on the job each year  30:25 What does the future look like for traditional brokerages? 31:34 Brandon’s one piece of advice to Real Estate Agents 32:52 The value of embracing the data To get a hold of Brandon and to know more about Sierra Interactive, go to  www.sierrainteractive.com