Griddlesode S17-002: Value is in the Ear of the Beholder

It all starts with a buyer and a seller. One person has something to sell that another is interested in buying. But how does that transaction happen? How do sellers and buyers arrive at a mutual price? One answer can be found in a new movement that’s changing the way we price creative works. What is this new movement? Well, sit back and listen to a story that I call: "Value is in the Ear of the Beholder."