Combatting Misinformation: Is It Possible if We Start with Kids?

Guest: Kate Cohen, Founder of It's Our Planet Too - a social enterprise dedicated to inspiring children to care for the environment through education and eco-friendly activities.

Topics Discussed:

• Importance of Early Eco-Education
• Challenges in Environmental Education
• Creating a Social Enterprise
• Eco-Activity Kits
• Social Impact

Host: Chantal Kerr-Sheppard

What you will learn:

• Challenges in Promoting Eco-Friendly Products: Initially believed eco-awareness was universal but realized many are indifferent. Faces niche-market challenges due to the unique, minimalist, and explanation-heavy nature of the product.

• Key Lessons

• Core Mission and Values of a social enterprise truly committed to social sustainability

• Biggest Successes and recognition achieved by a committed team

• Future Goals, advocacy and plans of a small social enterprise with a big dream

• How to embed sustainable behaviours in every day's life of the next-gen

GreenTruth was born to champion fact-based green information in a world craving clarity and integrity. Seeking truth begins with the courage to find clarity where others see uncertainty. By giving the stage to early-stage initiatives rooted in integrity, GreenTruth fosters projects poised to grow into forces for real, lasting change.

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