How to Brand Bud in the Modern Era
May 20, 2021•34 min•Season 1Ep. 108
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
David A. Paleschuck is a product development and marketing expert and author of the fascinating new book, Branding Bud: The Commercialization of Cannabis. He talks about questions brands should ask when positioning their product, the 15 archetypes of cannabis brands, the companies that are doing it right (and wrong), and his predictions for cannabis branding in the future.
Learn more about your ad choices. Visit megaphone.fm/adchoices
For the best experience, listen in Metacast app for iOS or Android