Peter Williams of Jack Wills chooses Steve Jobs

Peter Williams - founder of British retail chain, Jack Wills - nominates Steve Jobs as his great life.

For Williams, despite the fact that Steve Jobs was an abrasive and difficult person, it was his ability to predict what people wanted. It was his Apple products that have touched the lives of so many people world wide and for Peter it's his gadgets that have changed our attitudes to technology.

To help Peter Williams make his case, he is joined by Luke Dormehl, technology journalist and author of The Apple Revolution.

Presenter: Matthew Parris

Producer: Perminder Khatkar.

First broadcast on BBC Radio 4 in May 2017.