Great Events - podcast cover

Great Events

What are the latest industry trends? What are people doing well? What's the next "Big Thing" on the horizon? How can you adapt to new industry rules and regulations? Great events create great brands, but pulling off an event that engages, excited, and connects audiences? Well, that takes a village...and we're that village! Meet your village: Alyssa Peltier, Paulina Giusti, Rachel Andrews, and Felicia Asiedu. They’re part of the team behind Cvent, and your hosts for the Great Events podcast. With each episode, you'll get access to content, tools, and resources to help you grow in your career, leaving you prepared to tackle the next big event that aligns with your company's marketing and events strategy—big or small, whatever they may be.
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Episodes

More Than Just a Mobile Event App

CrowdCompass has been an integral part of many in-person events. But how is it possible to utilize an event mobile app during this time without in-person events? Linda Meunier and Jennifer Sosiewicz from Deutsch Family Wine & Spirits share some incredible tips on using the CrowdCompass app for more than just events! Using the app, they are able to keep their employees engaged and connected while everyone is separated. From dog grooming videos to cooking classes, listen in to hear how they us...

May 04, 202023 min

Building Revenue and Resilience as an Event Producer

On this episode we chat with the Dynamic Duo, Jamie Lakin, with O2 Events, and Mike Baugh, with Pink Monkey Studio. Jamie and Mike provide their perspective of being an event producer during this time. The reality of going from a jam packed schedule to nothing, hit hard. Yet during this time, Jamie provides her top tips to building revenue in today's market. Hear how Jamie found inspiration to take leaps toward reinventing processes and leveraging the hybrid and virtual experience. Embracing wha...

May 01, 202038 min

Recovery is on the Horizon

How will we know when recovery is beginning? What will be the first signs that in-person meetings can make a come-back? We sat down with Don Welsh, CEO of Destinations International, to discuss just that. Hear how a 100 year old organization is continuing to engage with their members and the hotel community. Whether as a planner or tourist, get the expert opinion on what to do if you're considering coming to a destination. Additional Resources (https://explore.cvent.com/c/risk-management-for-?x=...

Apr 29, 202022 min

Downtime Tips: Professionally and Personally

This special episode of the podcast features Brenda Ainsburg, the App Ninja and Channel Program Manager at Siemens. During this downtime, Brenda puts an emphasis on the importance of leveraging your contracts and staying connected with your attendees. She shares the best resources and methods to keep in touch with attendees even if your event has gone virtual. It is especially important to make your attendees feel as safe as possible during this uncertain time. As a special treat, Brenda shares ...

Apr 27, 202032 min

How to Make Virtual Events More Engaging

Brooke and Cody are joined (virtually) by Techwell president, Alison Wade, who talks about the current events landscape, how to use technology, and how she managed to pivot an in-person event to virtual in just ten days! Apart from her tips and tricks on how to execute an engaging virtual event, Alison also talks about the advantages and cost benefits of hosting a virtual event. She also shares her advice on managing teams efficiently while working from home. Additional Resources (https://explor...

Apr 24, 202028 min

Discovering Opportunity In The New Normal

Adapt, Evolve, and Accelerate! This is the mantra of our guest Patrick Smith, Senior VP and CMO at Cvent. Join us as Patrick discusses what the future looks like for in-person events and how you can accelerate by threading virtual events in to your event program. Patrick also provides useful insight into how Cvent Social Tables can provide event planners a virtual site visit to help them get ahead. As a bonus, he shares how you can get trained on Cvent and certified for free! Additional Resource...

Apr 22, 202020 min

7 days to Virtual Success

See how a non-profit membership organization adpated their 5,000 person event to a virtual platform with a virtual exhibit hall, in just 1 week. Hear Danny Silva, Director of Technology Integration with CUE, share how he switched up his events, overcame the hiccups, and gained success along the way. Additional Resources (https://explore.cvent.com/c/risk-management-for-?x=g2Layu&lb_email={{lead.Email Address}})

Apr 20, 202030 min

Shifting to Virtual: Making an Impact with Content

Allison Monro, CMO at Vena Solutions, discusses how pivoting her company’s team user conference from in-person to virtual in a few weeks started by thinking about their audience. From reimagining the experience for a new medium to finding the right tools to bring a virtual conference to life, she walks us through the excitement of aligning stakeholders to recreate a virtual event focused on engagement. Additional Resources (https://explore.cvent.com/c/risk-management-for-?x=g2Layu&lb_email={...

Apr 16, 202023 min

Special Episode: Industry Discussion with MPI’s CEO

We sat down with Paul Van Deventer, MPI’s own President and CEO, to talk about how he is adapting to the new climate the events industry is now living in. He shares his experience and great positive outlook for the future. Tune in! Paul Van Deventer, President and CEO, Meeting Professionals International mpi.org/trustedresources (https://www.mpi.org/tools/coronavirus) Additional Resources (https://explore.cvent.com/c/risk-management-for-?x=g2Layu&lb_email={{lead.Email Address}})

Apr 09, 202031 min

From Chaos to Composed: Crisis Management 101

Kerry Lambert, Senior Director of Strategic Accounts, Cvent Kelli Kopec, Manager, Product Marketing, Cvent In times of crisis, managing communication with strategic partners and vendors becomes critical. Now more than ever is the time for event planners and hoteliers to align and work together. We’ll take a look at both perspectives and provide insights into how these two groups can coordinate and make sense of chaotic situations.

Apr 02, 202023 min

Be Victorious in Your Virtual Events

Will Curran, Chief Event Einstein, Endless Events Many in-person events must currently be transitioned to virtual events. But quickly executing this change poses a number of pitfalls even for seasoned event pros. Learn how you can be victorious with your virtual events with tips and tricks from Will Curran, Chief Event Einstein at Endless Events. More Resources [How to Turn Your Event Virtual: ] (https://explore.cvent.com/c/how-cvent-powers-you?x=g2Layu)

Mar 26, 202036 min

The Secrets of Effective Branded Gear

When thinking about branded gear for your event, what do you hope to get out of it? More importantly, what do your attendees hope to get out of it? Are you bored already? Don’t be! Today’s episode of How Great Events Happen is all about branded gear and the exciting options and strategies that are available. Todd Frankford is Vice President of Business Development at GNP Branded gear, and he has some incredible insights into the metrics of branded gear, what your attendees want, and what you can...

Mar 12, 202034 min

Encouraging Other Women to Dive Into Events

We wanted to do another episode in honor of International Women’s Day featuring a powerhouse woman encouraging other women to jump into the events industry. Amanda Armstrong, Assistant Vice President of Global Travel and Meetings at Enterprise Holdings, shares with us what inspired her early on. In the conversation with Amanda, we dig into some of the opportunities ahead for women in the industry along with some of the key lessons learned along her own journey. Resources and links discussed: Cve...

Mar 06, 202023 min

Elevating Women in the Events Industry

In honor of International Women’s Day, we are featuring a powerhouse woman who could speak directly to levating women in the industry. Annette Gregg is the Senior Vice President of Experience at Meeting Professionals International. Her mantra in life is "Helping People Live More Authentic, Inspired and Successful Lives.” In our conversation with Annette, she shares with us how, we as a community can empower more women in our industry while educating others on the real challenges we are facing. R...

Mar 05, 202036 min

Culture Always Wins: Why Your Culture Determines the Success of Your Event

Today’s show is all about the marketing that makes your event successful–or not. Katie Brunette is the Director of Strategic Marketing at Lessonly and a wizard when it comes to marketing for events. A well-planned event can have a huge impact on your brand, and Katie has a wealth of knowledge, experience, and creativity that can help you level up your game. Take a listen. And if you love these ideas as much as we do, we’d love to hear how they’ve inspired your own marketing efforts–send us an em...

Feb 27, 202021 min

Virtual vs Augmented Reality for Events

Today’s episode is focused on the technology driving the events industry forward. Corbin Ball joins Brooke and Cody in the Cvent studio to share how as event planners we can better use technology to save time and improve productivity. In the conversation, Corbin shares how virtual and augmented reality are impacting the industry. You’ll also hear his take on how AI, if at all, will make an impact. As always, we invite you to share your stories with us. How have you seen the use of AI or VR/AR at...

Feb 20, 202029 min

An Event Planner’s Worst Nightmare: A Natural Disaster

Imagine putting on an event when a natural disaster occurs. It’s an event planner's worst nightmare. In our conversation this week, we’re talking to fellow Cventer Stephanie McNamara (https://www.linkedin.com/in/stephanieagan/) as she shares with us the power of duty of care in the face of things outside of our control. Often the topic of duty of care is dry and seemingly something you have to cover. This episode will hopefully give you an entirely new appreciation for the topic. Take a listen. ...

Feb 13, 202017 min

Social Psychology at Events: Are You ‘Winning’ the Conversation?

In this week’s episode, we’re talking to Judi James, leading communication and body language expert, and author of The Body Language Bible. Judi recently presented at Cvent Connect Europe in London in a session on social psychology for event planners. How do body language, the way you speak, and confidence play into first impressions? Listen in to learn more behind the social psychology of event planning. Resources and links discussed: http://www.cventconnect.com/ https://www.amazon.com/Body-Lan...

Feb 06, 202020 min

Bad WiFi: Why It’s Detrimental to Your Event

In this episode, Brooke and Cody discuss something you see at nearly every event: WiFi. Have you ever been to an event with slow WiFi? It can leave a bad impression on your attendees. Will Curran and Brandt Krueger are back to share some negotiation tactics and resources when it comes to securing WiFi at your event. Listen in. Resources and links discussed: https://helloendless.com/event-wifi-bandwidth-calculator/ https://offers.helloendless.com/negotiating-hotel-wifi-webinar https://offers.hell...

Jan 30, 202030 min

Is Your Event Vulnerable to Cyber Attacks?

In this first episode of Season 3 of How Great Events Happen, you’ll hear hosts Brooke Gracey and Cody Liskh dig into cybersecurity as it relates to events. Will Curran and Brandt Krueger share tips and tricks to stay more secure - both professionally and personally. Listen in to hear how any event professional can mitigate cybersecurity threats. Resources and links discussed: * https://www.dashlane.com/cs/dZsEyCuz1B-K * https://authy.com * https://www.expressrefer.com/refer-friend?referrerid=41...

Jan 23, 202029 min

How Great Events Happen Season 3 Intro

As 2020 is beginning, the event season is heating up. Brooke Gracey and Cody Liskh return for Season 3 of the How Great Events Happen podcast, by Cvent. Brooke and Cody will be interviewing some great guests from around the globe who will be sharing their insights into the trends to watch for this year. If you are an event planner, marketer, or event professional, you are going to love these new episodes. No matter the size or scale of your event, Brooke and Cody hope to deliver the kind of insi...

Jan 16, 20202 min

Changing Your Perspective

Listen in to this bonus episode to hear how you can get out of your comfort zone and push yourself to continually rethink, imagine, and be mindful. Chocolate covered insects are optional. *Resources and Links Discussed: * The Exposure Podcast: http://www.theexpogroup.com/podcast The Expo Group: https://theexpogroup.com/ Mindfulness Cards: http://www.mindfulnesseverywhere.io/cards/

Dec 10, 201922 min

How to Make Memorable Experiences

Learn how to make memorable corporate events with the help of the team at Kapow. Listen in as Courtnie Hodge and Esther Chen share how they partnered up to create a 21-city bucket-list series of corporate events. *Resources and Links Discussed: * * Get More from Your Events with Kapow (https://www.kapow.com/k/get-more-from-your-events/) * Learn More About Kapow (https://www.kapow.com/k/about-kapow/) * The Best Event Promotion Playbook, Ever (https://www.kapow.com/k/the-best-event-promotion-playb...

Dec 04, 201920 min

Through the Lens

Having the right video crew at your event can be a game-changer. Tune in to this episode to hear how Oogoog, the content creation company based in Las Vegas, has gone above and beyond to capture the footage their clients dreamed of. All while sharing some of their tips for hiring the right crew. *Resources and links discussed: * * Cvent Attendee Experience: https://pages.cvent.com/the-cvent-experience * UNLV Projection Mapping Pregame: https://www.youtube.com/watch?v=C6ibU4XLQT0 * UNLV Projectio...

Nov 20, 201915 min

App Ninja: How a Mobile Event App Saved the Event

Every event planner has a story of unexpected things coming up at an event, but they don’t always have to end badly. Listen to this episode to hear how being an “app ninja” can help you save the day.

Nov 12, 201919 min

Modern Event Marketing 101

Cvent’s CMO Patrick Smith joins our podcast to discuss why events are an important part of a holistic marketing strategy, and how they are uniquely capable of delivering incredible returns when integrated as part of a multichannel marketing strategy. Plus, learn how planners can use this to better prove the overall value their events programs are having on their organizations. Resources and links discussed: * Webpage on GDPR: www.cvent.com/gdpr * Webpage on CCPA: www.cvent.com/ccpa * CCPA Webina...

Oct 24, 201932 min

Sustainable is Attainable

It’s easier to be more environmentally conscious at your events than ever before. Join us to learn how you can make your event more "green,” from sourcing eco-friendly hotels and venues to waste reduction. Check out BCD M&E'S Green White Paper (https://insights.bcdme.com/blog/insights/bcd-mes-green-white-paper).

Oct 17, 201931 min

Strategic Meetings Management - It’s A Lot Easier Than You Think!

Strategic Meetings Management sounds great in theory but many organizations still struggle to understand what exactly it is and how to ultimately implement it. With this ambiguity, SMM is often misclassified as a complicated program that is hard to put together. In this webinar we will debunk the myth that SMM is intangibly complex by breaking it down into bite sized pieces that companies of any size can easily understand and adopt. Learn best practice and tried and true approaches as directed b...

Oct 10, 201926 min

Duty of Care

As event planners, we have a responsibility to keep our attendees safe. Find out how duty of care applies to planners. From training to a clear emergency plan, we discuss simple steps you can take to prepare for the worst.

Oct 03, 201916 min
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