Doing More with Less in 2023 with Cvent CMO, Patrick Smith

It's harder than ever to break through the noise and get noticed. Moreover, with shrinking budgets and the rise in event costs this year, it truly seems like an impossible task. Patrick Smith (https://www.linkedin.com/in/patrick-smith-a5847/), Chief Marketing Officer and SVP at Cvent joins hosts Alyssa (https://www.linkedin.com/in/alyssapeltier/) and Rachel (https://www.linkedin.com/in/rachel-k-andrews/) to share his perspective on what marketers and event planners should pay attention to in 2023. You’ll learn some high-impact tactics to overcome the daunting challenge of gaining attention and sales in a budget-constrained environment. Along the way, you’ll also hear how to maximize your event even after the doors have closed.