Our Strange Life

to go backwards a little bit. At some point, pace yourself. Go backwards. It starts all the way back at episode one. I started telling the story of where I came from and how I got to be where I am now, and that is with music and my family and my life and here at yee ye the brand. So I started this podcast not really thinking this was going to be a ton of episodes. Now I think it is.

It's going to be a ton of episodes. But back then I wanted a long form explanation of some deep stories from me of where I came from because I was so used to being on radio shows where they would say, so tell us a little bit about yourself, and I would say, well, how do you answer that question if you know in the back of your mind you have about ten seconds of radio time to tell them where you came from or who you are or what's your music about. And so I thought you I'll

start a podcast. I'll answer some of these questions myself and just do it in long form where it takes a while and I could really get into the depths of where I came from. That turned into story after story after story, album after album, song after song, and it led into bringing some guests on, and then it led onto where we are now, where we're on all podcast apps and YouTube as well, so you could actually see it and hear it if you want. And it's

something I love doing every single Monday morning. So this is hopefully on your drive to work or getting your weeks started on a Monday. So thank you for being with me. I'm grateful to have it. The most important thing I could tell you right now about me in my life is we have an album coming out in September,

and I'm going to announce that album. I'm gonna tell you everything about it when exactly the day in September you could expect it and what it's going to be about and the songs that are going to be on it. On August twenty eighth, I'm gonna tell you that that's when we're gonna announce it. We're gonna give you the pre order link, the pre save link for the streaming services, and you'll be able to hear some examples. I'm probably going to go on social media and show you a

little bit of every song at that point. So the point being there's only there's like, if you're listening real time on this podcast, in like three weeks, you're gonna get all that info. And that is a big, big deal to me because I've worked so hard on this album. It's been about two years in the making. There's a lot of songs, a lot of stories, and I think it's my best work I've ever done. And this is my tenth studio album, and I think it's my best one.

I know that everyone says that, and even I've said that in the past, but it feels different now. It feels that just feels it feels like my best So I'm pumped. It's not the it's not the first time I'm going to talk about this. I'm gonna I'm gonna wear you guys out about it, just because I'm so excited and I want to hear how these songs in this period of my life twenty nineteen and twenty twenty,

the songs I wrote and produced during this time. I want to know how they bounce off of your life and how you react to them, and which ones speak to you, and which lyrics speak to you, And which melodies make you want to jump in your truck and roll the windows down and drive, and which ones might make you want to get a big old cup of coffee and soak it all in. Which ones make you want to crack a beer and be with your buddies and light a bonfire, which makes you want to contemplate life.

I want to know that, and I'm just so excited. It's for an artist. For a musician, it's like Christmas morning when your album comes out and you finally get to see everyone react to your work, good and bad. Even bad's good. Even when people say it sucks, it's like, well, they listened, and that's feedback. So that's better than someone not hearing anything. It's better than indifference. Like I don't even care Granger has an album. I don't even care.

It's better if they say I hate it, because that means I got to you. The music got to you and it made you react in some way. If you want to get a hold of me now, A really cool way to talk to me now is through Cameo. There's an app you could download, the Cameo app. You can go to cameo dot com and then you could find me in the search and you could book me

to say anything you want on a video message. So I could say happy birthday or congratulations, or happy anniversary, or welcome home from the play oom or I've done so I've done just pick me ups, like hey, talk to my sister. She's going through a tough time, where you just tell her something funny I've done. I've done ones for someone that asked for themselves for me to tell them something or answer a question. So that's a

cool it's a cool thing. I do it daily, Cameo c A M e O and I love doing it and it's a really good way for me to keep good touch with you guys. I wish that we're touring. I just had another TOURD eight cancel from when you're watching this real time, we were playing in North Platte, Nebraska this coming Saturday. It just got canceled. I found out yesterday. So so frustrating to know that we're still dealing with this virus and that shows are still canceling.

I was at a point when I thought that it's we're kind of even out now, like it's not going to get any worse. And I think what I'm kind of learning is the shows that we're going to play are going to be in red states that are small towns, that are Upper Midwest type scenarios where it's run by a local venue and they follow the rules and it's not city or county or a committee run at all, because those teams would be the ones that want to cancel, or's the fairs and the committee run things that have

too much liability. So we do the weekend after next we are out. We have a three three day run. I believe it's like Missouri, Kansas, maybe Nebraska again, Wyoming. Wyoming's in there. So we're trying, guys, we're trying to get out. We're trying to tour and I wish we're with you right now, and we will be really soon. And in the meantime, I can hope I could scratch that itch by releasing new music. In this new album. Today's podcast, I'm going to bring back my brother, Parker Smith,

who is our CEO here at EE Apparel. He's our brand manager. He's a smart dude. Not just saying that he's my brother, but Tyler and I we worked really hard on getting Parker to work here. And I know that that sounds crazy, but there was a lot of feeling like, hey, we don't want to bring him in just because he's our brother, and we don't want to just, you know, just bring him in because we feel sorry

for him, or he's the only he's left out. We legitimately fought for him to come here because he had a lot of good job offers, a lot of places he could have gone, and we, at least I did. Tyler was worried that if we convinced him to come, he would be disappointed. But what ended up happened as Parker came here and just really really set the company. We were doing good, but he set us on a whole new level and set a new trajectory, which we're

not We're not there yet. We have a long way to go, but we're on a great trajectory and God, thank God every day for EE Apparel during this touring shutdown when I have no other work but this and songwriting. So anyway, Parker Parker went on social media and asked questions from his Instagram, which is a little bit of a twist for this podcast. He's gonna come on right now. I think you're gonna love it. He's an awesome dude. Welcome to the Granger Smith Podcast. Did d my long line?

Fool hup and down? Going back? Crazy coolation? All right, so you have collected questions. This is the first time somebody else has collected questions for this podcast. So Parker, you went to your Instagram and you got some questions, and this is kind of your idea for this podcast today. So I'm gonna let you lead it. We're gonna go through some brother questions. They're probably brother related, and since you're also closely working with me, it's also ye yee related.

So what you got? Yeah, I think it's cool when people give you an idea of what's going on behind the scenes, and especially with us. I think Q and A's are so cool, especially for brands that I like. I like to hear about what's going on behind the scenes. And so I did a I just did a Q and a Instagram story and I got some some pretty entertaining questions, some pretty funny ones. I try to pick the ones that would be the most enjoyable to the listeners.

So first we have what do you and your brother's bond over, especially with you being so young? And this was an interesting question because I feel like, I feel like a lot of brother relationships are our relationship has kind of been the opposite of what most brother relationships are, and that like, you're usually close when you're young, and then as you get older, you get a family, and then you get a job, and then you move to

a different city, and then you see your brothers on holidays. Sure, and with me being the youngest, I was basically an only child as a kid, and you were basically like an uncle to me, if I'm being honest, Like I would see you on holidays and like that's it. And so I didn't really know you that well. It sounds bad to say that, but anybody who has a big age gap with like a brother or sister kind of

understands what I mean. Because you you weren't aware during your younger years when I was with you and you were a young kid. You probably don't don't even remember those days because we're thirteen years apart. So I remember you as a baby and as a toddler, and as a little kid, and as like a elementary school kid, but those are probably vague memories to you and your age of reckoning. I was off to college and making music. Yeah, yeah, it was you were you like, had this job that

I didn't understand. It was just what it was. It you were out doing music, and that was just People think that's it. They're like, what's it like having a brother who's a musician, And like my childhood, it was just it just seems normal. That may sound crazy, but whenever you just grow up with something and then you get older and you're like, oh, yeah, that was pretty cool or that was pretty out of the ordinary. For me, that was just normal. So anyway, back to the question,

what do we bond over? When I was younger, it was just Texas A and in football, because I'd see you on I'd see you on holidays, and then our whole family my dad went to Texas A and m Grangeur went to Texas A and M, and then I ended up going there, and so my childhood was holidays watching Texas A and M play Texas and then also deer hunting because we'd usually go to our ranch and so we kind of bonded over that from a young age, and me as a child literally crying when A and

M lost to Texas because we took it so seriously. What year was that, I don't know. We lost a lot when I was a kid. We had some rough years. That was two thousands, yeah, yeah, I was Dennis friend Joni terrible years. Yeah. Yeah. And then as we got older we work really yeah, and working out. We all work out together. Yeah, yeah, you working with us. I

never say for us. I always correct myself it's with us, because you are pretty much in charge of your whole realm of EEE, and Tyler's in charge of his realm and I'm in charge of mine. And then we intersect daily, but it's in the scope of what we do for ee You do a lot more by yourself, and I do a lot more by myself, and Tyler is a lot more by himself than we do intersecting. But we

intersect daily, two or three times a day. In fact, we've been on zoom calls today already twice today over two completely different things, and it's like, oh, there's Parker. And your role has also changed since Tyler's out of town with the Bachelorette, your role has increased. But yeah, to say we bond over work is saying it lightly, because I mean my office is here, your office is too over there, and we see each other every single day, especially me not being on tour. So yeah, for sure.

That segues into the next question, which was how many people work at EE Apparel and how's it grown stage by stage. I'll go over this. I'll give you the short answer because I think I covered this a little bit in the last episode that I was in. But it's a cool story, and I don't think people heard. I don't remember if you said this last time, But where Ye Apparel was at before, it was Ye Apparel with just you and Amber shipping out of your garage.

Originally you were just an artist selling shirts and we're in you were shipping them yourself, right, Yeah, yeah, it was you and Amber out of that garage before that, Mom was shipping some stuff. Yeah, hey mom, somebody bought a CD his name is Bob George and here's here's his address, let me write it down for you. Yeah, oh, we gotta sale. We got to sale today. So twenty eleven hits and then Earl Divilis Junior comes around and

Tyler's acting as manager for you. And then also Tyler kind of takes over the ordering of the apparel and kind of takes over the management of the apparel side, which was at the time just buy shirts with Earl Divilis Junior's face on them and sell them. And we did that for a while, but it wasn't yee wasn't its own brand. It was it was just sell them on the Granger Smith store and you just also had ye stuff there and so kind of what my my job was to So that was like that was like

from twenty twelve. That was probably like four years of that if Tyler trying to do both right, Yeah, and then Tyler with one other person shipping and then handling customer service and returns and exchanges and stuff. And then I went to Texas A and M and then graduated, and then my job was to come in and sell EEE Energy, which I talked about a little bit before. And Ye energy drinks. Were talking about this the other day.

Energy drinks are just very difficult for startup brands like we were because they're so heavy, they're really expensive to ship, and you just it's just really hard to be successful as a small business selling energy drinks. And we couldn't get them into stores because at the time, I didn't know that the best way to do that was to connect with a sales rep who actually knows the owners of Tom Thumb and HB and Shell gas station and

that sort of thing. And so I realized that time that that was going to be an uphill battle, and I was like, I was like, well, these shirts are selling really well, and these hats are selling really well, and so then I just began to look at how do we increase the quality of these products so that we can grow the apparel side, and and over time very slowly. If you bought a hat or shirt from us in like from twenty twelve to twenty sixteen, god bless you, because I mean, we were them and we

liked them, and at the time they were good. But looking back now, it was it's just almost humorous how much we didn't know what we were doing in the quality of them. Hey, speak for yourself. I still have some of those hats and shirts. They're awesome. They call them ogs. Yeah, it's just that that's a world that's it's just a big learning curve and you just you

don't know what you don't know. And so so I came in and saw I just slowly started building up the quality of the product and the shirts and the hats and trying to meet the people that I needed to meet to hit the standards that we needed to hit. And then that was like twenty sixteen to twenty eighteen to nineteen where we just slowly got better and then and that was still just me in our least office in Huddo, Texas, and we had one other person shipping

and handling returns in exchanges. And then two thousand, i'd say, twenty nineteen, twenty eighteen, twenty nineteen, like these last two years have been where we've really shifted to think bigger and I've just modeled what I've seen some other brands do in that it's like, Okay, you create collections based on the type of year it is, in the season that it is, so we create, you know, a spring collection and then a summer collection and then a fall

collection and then have products that actually like portray like what you'd be doing that time of the year, Like Spring's going to be rider colors and like have fishing, and then fall was going to be like camo and hunting stuff. And so it's just slowly evolved from that to people asking me a lot. It was there like a certain point, like a certain shift, or like a big moment for EE Apparel that was like a cornerstone

of the business. And I'd say I'd say this last April when we did EE Day, which was Tyler's idea, which was to celebrate celebrate the day that we trademark EE or that was it the day, Yeah, it was the day we trade marked it, right, And so we bought a bunch of exclusive products that were only going to be available that day, and we were like this day, this time, this stuff is going to release, and we got a cool countdown clock on the website and then

we sold out of everything in like like ten minutes. You were on Instagram Live talking about it and I was like, dude, we're already out of everything. Yeah, like hang up the phone, hang up the phone. Yeah. In thee because I'm like, everybody, go to EE Apparel at EE day, make sure you get this. We've got a big sale. And you come in there and you're like, hang up the phone, hang up the phone, the sales over.

We're sold out of everything. Yes, So we we were not expecting that at all, and that was the day when we sat back and we're like, holy calic, I think I think this could be really big. Uh. And so that kind of leads us to where we are now with h We have a lot of people are curious as to like who our employees are. So you and Tyler I categorize as owners. You still have you still have a lot of say in like what products we make and like the type of designs that we

do and that sort of thing. But when it comes to the day to day operations, I handle the day to day and kind of oversee what we call the EE brand side, and then the other side of the EE Farm office is EE Distribution, which, for people who don't know what that means, basically, it's just employees shipping the product out to you guys at home, and a lot of people have paid somebody else to do that. But we just always wanted to do it ourselves because

nobody does it. If you want to do something right, you do yourself. And I know that you and Tyler had a lot of issues with other people shipping your stuff for you, and so we like it because we can do awesome like Camo boxes and Camo polymailers and the bags that they're shipped in are all custom yee branded and so they look cool. And so we have on the brand side, we have myself overseeing operations, Hayden,

who handles all of our marketing. And if you are if you're a big enough support to watch this podcast, you are likely in the ee Nation Facebook group, and if you're not, you should check it out and you'll probably know Hayden from that where he's always talking about new products and what we're releasing and keeping everybody. He does an awesome job of just keeping the conversation going between the brand and the people in EE Nation. And

Maddie handles all of our on the distribution side. Maddie handles all of our customer service and our returns and exchanges. So many time you ever return something to us, that's Maddie dealing with her. If you email us, it's Maddie it's not somebody in another country, and she's amazing. And then Caleb, who handles all of our warehouse. He's our warehouse manager, so he handles incoming inventory, outgoing inventory, day to day shipping and keeping track of everything in that warehouse,

which is a full time job. And Caleb as an old drummer of mine. Yeah, he was my drummer from about two thousand and nine to about twenty thirteen when Dusty came in and Caleb essentially retired and started working for us. Yeah, and he's been he's been awesome for that role. Yeah, he's been really good and he's he's hilarious. So if you guys follow e Apparent on Instagram, you'll see him on our story. Whenever we do behind the scenes of what's going on here, you may see Caleb

saying some joke, Caleb Kelly. Yeah. And so Caleb is our whareouse manager. And those are all the salaried employees, and then we have anywhere from five to fifteen hourly employees that come in and help ship during during launches, and so usually we're just texting. I'm literally going through every contact in my phone, like our next launch is

September eighteenth. So it's kind of calm right now, and we're already I need to I need to get like ten to twelve more people by September eighteenth to help out. Is that a offer a job offer you're making on this podcast? A comment below? I want to work for EE Apparel? Yeah, but if you're interested in working hourly and you're in the Georgetown, Texas area, you can email me Parker at eeapparel dot com. And yeah, dangerous moove, you just made bold. Yeah, so that's kind of where

we are now. I think that sums it up. That was kind of a long answer, but I think it's I love talking about the progression. I think it's kind of cool. Yeah. A lot of people ask where do you see yourself in ten years, five to ten years, and what's the goal of EEE. Grangeer and I were just talking about this the other day, that the idea of goal setting in general. I've always been somebody who likes to map out and visualize exactly where we're going to be in ten years. And why don't you explain

to them your goal strategy. Yeah, I like to set instead of setting goals, specific goals, I like to set intentions and so strive for an intention. So if your intention is to grow this brand as big as it can be, and strive every day to meet that intention, day by day by day by day by day, hour by hour, minute by minute, and it's a continual thing. Because I believe there's a little bit of danger and I think there's nothing wrong with setting specific goals. But

you so, we'll use ee Apparel for example. So you say, well, in five years, we want EEE Apparel to have quadrupled in growth. Okay, so that's a specific goal, and you put it on a blackboard and you monitor it. But if you didn't set your intention first and foremost for EEEE brand to grow as much as it could, then you just missed the opportunity that perhaps ee Apparel actually

is not going to quadruple in five years. Actuallyyee Apparel is going to spin off into EEE Whiskey, and then that suddenly is going to become a massive company that completely swallows up apparel and we end up not even selling hats at all. So it's impossible sometimes to see those kind of things, and you could get blindsided by onment or you could be blinded in the general sense

of Okay, we're gonna, we're gonna. We're in the apparel business and we're going full steam ahead to get to our goal, which is quadrupling in five years, and you haven't mapped out, and then you missed the chance that Ee Whiskey was going to take you. And I'm just completely mad. There is no Ee Whiskey in production at all right now. But I've just using that as a as a random example of how look at me ten

years ago. And if I would have said, well, my goal is to get a record deal and to have songs on the radio and and to grow musically and touring wise, if I had set that exact goal, I would have missed the opportunity to come up with a YouTube channel that had Earl Doubles, Junior and the Smiths, and which completely is the reason that we spun off into EE Apparel. We might I'd have missed that whole thing if I was only focused on a specific goal

of music. So, like I said, there's nothing wrong with setting goals. It's healthy. But at the same time, don't make that your god. Don't make that your idol where you look at a blackboard and you go man, we're slipping, We're we're not at the exact number I want it

to be. You can't miss the opportunity that might be in front of you, and so instead set your intentions higher than your goals, even though on the team, I do like to have someone like you that actually have specific goals, because then I walk in and go, how are are we on a goal? And you go, actually,

we doubled it, which is usually what happens. Yeah, we're a good mix of line by line analytical thinkers, being myself and Hayden a little bit more on the business side, and then you and Tyler, who are more of the dreamers and ready to pivot and stay open minded. That transitions nicely to before you say that too, let me just say, let me use a grit a even better

example than Earl Dobbles for me fifteen years ago. If I would have said the goal is to get a record deal and to get a number one song on the radio. If that was my goal, I would have lived in Nashville. I would have done nothing but make demos and pitched them to record companies relentlessly until somebody finally said yes. But instead my goal was to grow

my music. My intention, excuse me, was to groll my music as big as it could be, day by day, minute by minute, hour by hour, and that ended up making me stay independent, no record deal, no major radio play, but continue to cultivate a underground cult following almost with no record deal and no major radio play. And that

wouldn't have been ever have been a goal. Like if you had got me when I was eighteen and said write down a goal, I never would have said, stay independent, create a cult following in Texas without major radio play. I've been like, whoa, wha, Well, that doesn't make any sense. That's an example of setting an attention. What's one thing that Grangeer and Tyler have done that inspired you that?

Growing up? I was you and Tyler were never going you wouldn't make it a day in an office, and I was always okay being when I was in college, I was always okay with the corporate lifestyle and being in the nine to five, and I was kind of attracted to that, just like I'm sure a lot of twenty one year old guys are that you know, idea of like wearing the suit, and to me, it was wearing a suit and making money and working your way up a ladder, and that was appealing to me personally,

and it was always crazy to me that you and Tyler were okay with just taking this huge risk of just One of the other questions was do you have any childhood stories of you Grangeer and Tyler? And a lot of my childhood like some of the craziest childhood stories were me being in the back of this van back when there was back when there was just a couple of people that would come to your shows and we would I would get to go on tour, like for the weekend with my brother and like no one knew,

like Parker's going, what are you doing this weekend? I don't know, I'm going to like I'm going to like Oklahoma with no it was definitely in Texas because you were mostly in Texas at the time. Oklahoma dates, yeah, And I was like, I don't know, We're going somewhere in Oklahoma and Granger is going to play some shows and being in the back of this van with all these with all these guys that were seems so old

to me at the time. I was probably like thirteen or fourteen being in the back of this van and like everybody taking turns driving through the night and like these bunk beds that you'all built in the back of this van and stopping at a gas station to get your dinner for the night, and just like me going in and like asking I would ask granger, be like can I have can I have like ten dollars? Give me some money? I go and like get lunchables and like a like a gatorade and like some cookies and

like like from like a shell gas station. I was like, do you just do this like every weekend? And they did go and eat and then they'd like put on a movie in the front and be watching like die Hard at like three o'clock in the morning, like on like a Thursday night. It's like, what are you called doing? Like how do we people do this? We became masters of eating a complete meal from a gas station convenience store. We became we became masters and not not just like

chips and you know the hot dog. We actually would could get like a complete meal, yeah, in a gas station. And that was dinner because everything would be closed at two o'clock in the morning when we leave the club. The entire town wherever we were, the little town would be closed, so I just had to hit the next truck stop. They would all put their driver's license, and I was too young to drive, so I always felt

guilty that I got to sleep through the night. But they would all put their driver's license in a in somebody's hand and then mix them up, and then they'd draw them to see what shit if they would be driving that night and there'd be a driver and then there'd be like a co pilot who would have to stay awake with them in the front seat while everybody else slept. And yeah, what a weird time. That seems like a dream to me now and I can't believe y'all did that. Let me take a quick break, be

right back. Do you have any tattoos? I did not have any tattoos. Are you gonna get any more? Do you plan on getting? I definitely will I have. I'ld get one. I'd probably get one on my arm. I'd want to get something like for our grandfather, like a like an old Those of you who no granger know that our grandfather was a B twenty four bomber pilot in World War Two, and I always thought it'd be cool to get like an old b twenty four or

something like that. And I always like, I always thought it was cool when like brothers or sisters get like the same tattoo, So it's like you're all marked with the same with the same thing. I'll do it be twenty four. You gotta find the design. Yeah, yeah, I would get one. One thing that's funny about tattoos is is after you get the first one, how easy it is to just get the next one. And so I don't know, I feel like I would just get like a whole sleeve. You might. You might Christally or a

tour manager. He had none and then now he's pretty much got his whole armful just after one with just a few years. I'm not a big fan of the color though, I like it. I like it just black. Yeah, but you got you'll hold you to it on this podcast, We'll hold you to it. I'll get more. I have some ideas. They always have to mean something deep and long lasting. Yeah, yeah, I hope. So it's going to be with you forever. Yee cowboy hat or boots question mark man? Could I just say this hat him wearing

is my favorite hat we've ever done. Yeah, I know, it's not an ee cowboy hat, but for those of y'all watching, that is yeah, for the YouTube audience, he actually gets to see it. This is brand new. Parker gave it to me yesterday because it's in our fall collection. Right, Yeah, gosh, I love it. Yeah, September eighteenth, that one, and then you'll see Grangeer wearing a camo one with a flag

on it. And those of you who watched the Smith's YouTube channel, the other one, the other camo one that he showed last night, will be in the fall collection. So they're asking eeee cowboy hat or boots, as if that's a choice that we're going to make, asking if we're going to make either of those. Okay, well what about boots because that's kind of been in the works

for years now. Yeah, we were going to do combat boots for a while and and we just I still have them and I still think they would do well. I still think they're awesome. Those of you who have seen what my office looks like, I got a combat boot in there. That was a sample. But we did finally confirm production of a pair of work square toe

cowboy boots leather. Oh yeah, so those will be hopefully everything's kind of behind in COVID, but there's an awesome factory in Mexico that is cranking those out right now. We're hoping to have them buy by Holidays. Cool. Yeah, I do know that. It's awesome. Yeah, and you are very particular about your boots, and you were very skeptical when we got the sample and I was like no, no, no, yeah and no, but then you put it on and you were like these are awesome. Yeah. Yeah, So I'm

really excited about that. There you get rubber souls. Uh, they're they're a synthetic. It's like a good mix between like the the what is it, the genuine leather that wears down, yeah, a lot, and then the rubber which kind of stands out and it's like fake. There's we got like a middle ground between that, so like the color blends really nicely, but it's not gonna wear down. You won't have to get a replaced after six months. It's gonna last forever. Cool Cowboy hats, No, I don't

have a contact for cowboy hats, and that's cab mad hat. Yeah, that's possible if we get enough people interested in cowboy hats. We do have a guy. But that's you know, that's that's like, you can't just an apparel company, can't just come out with a cowboy hat. I mean, because that's you got to have so many different sizes and it would have to all be custom ordered. And you know, a good cowboy hat is not the and you get at a gas station. A good cowboy hat is made

of good material fitted to your head. And so I wouldn't want to just put out some trash that's like a trinket tourist attraction cowboy hat. I would. I would if we did it, it would need to be good, and to do it good, I just don't know if we have the resources right now that if this warehouse is even big enough to hold all the different sizes, it would have to be custom then you would order it and it would take six months to come in.

So that's going to take a lot of thought and a lot of people would have to be really interested in that. Yeah, that segues into one of the questions, which was who comes up with the designs and what's your general business model? Like how do you keep up

with inventory? And we've grown so much. I used to come up with the designs Granger used to come up with the designs and we would just have an idea for it, and then we'd send it to send it to our different vendors who make the shirts for us, and they print them on the shirts for us here in the US. And I'm just we've gotten to the point where we're doing all these launches and we have so many different types of products that like, I can't

do that anymore. So I actually recently got in touch with the manufacturer who does who does Patagonia, north Face, Calvin Klein, Tommy Hill Figure like they do the big boys, and so I'm super excited because basically what they do is you approach them and I'll be like, hey, I'm looking for ideas for our Fall twenty twenty one launch. I'm looking to do four hats, five men's shirts, five

men's hoodies, five women's hoodies, and five women's shirts. And then I give them the general gist of our brand, like I just had a call the other day, and you tell them your brand story and types of brands that you're similar to, and then they have a whole design team that puts together like a whole pitch and portfolio for you and then we go in and we're like yes, yes, yes, and then we have the final say and we adjust it and more like no, no, no, yes, yeah.

Lots of those probably yeah, yes, So I'm really excited for that. Is there jealousy or resentment among the brothers? A lot of people ask that, No, not at all. It's really not. Uh no, we're just different. We're three, three brothers that are different. And we're not an original story. I mean, if you talk to most siblings, they're just you know, you get some siblings that are very very similar. They like everything the same, they they dress exactly the same.

But we're but most siblings I know are not like that. There's usually it's come out of the same mom and dad. But they look, they they talk and dress and do different jobs. And that's kind of how we do. And we're we're different people, but we have the same moral values and we align with our our beliefs in country and when I say country, nationalism and outdoors and God and family. We align on those things. But when it comes to other things like getting on the stage and

entertaining or playing guitar, that's just me. You guys don't have that desire at all, and there's things Tyler does like tyler'sn't all into real estate and does that on the side, I have no desire for that. You go out and play golf. Me and Tyler don't play golf at all, but you go out. How often do you go play? I go every day. You go every day? And you play piano? How often every day? Every day? You play piano and play golf. Those are two things

that me and Tyler like. I dabble in piano. I get I could write songs on piano, but that's it. So we all have our things. Like Tyler's out checking traps on codies right now. He loves trapping predators and loves he loves managing deer like he loves managing white tailed deer more than he does shooting a deer way because he works year round managing and feeding and trappid codies. And me and you just kind of roll in and Thanksgiving and get what we can. So yeah, we're just

we're different, but in a good way. We're different in good ways, so there's no jealousy. Yeah, I like to saying, you know, the more stable your upbringing is, and the more the more you have parents who encourage you to do whatever you're passionate about, the more different you're going to become. And so we all have this exactly like you just said. We're all grounded in the same like fundamental values, but we all are are very different in our hobbies. I don't think any of us even share

one hobby except for working out and just fitness. And we've all had things that we've done, like Tyler, Tyler played Division I college football. You went into the core at A and M and try it out and got complete complete control of the Texas A and M mascot readily the dog the American Collie, which is very difficult to do. What you to defeat the odds of being the guy that's the mascot handler at a major university. So those are things that seem untouchable to me, getting

the mascot or playing Division in college football. But but I can get up on a stage in front of a bunch of people and sing songs and you guys have no desire to do that. So yeah, it's really cool. Who's easier to work with? Granger or Tyler? Choose your words wisely. You are easier to than Tyler Tyler's Tyler is h he's not He's not difficult to work with. But if I have to choose, then Granger is more agreeable and Tyler is, uh, Tyler. How do you describe

Tyler's Tyler. Yeah, he's a stubborn. He's stubborn and hard headed, which is why how he got where he is and how he built the brand in Granger's career where it is. Yeah, we can leave it at that. He's the most stubborn guy. I know. It's not a bad thing necessarily some days that you know, there's moments when it's bad, but as a whole that Tyler's Tyler Man, He's Tyler is one of the most unique humans I've ever met. He's he's different. Yeah, not in a bad way. He's just he's uh, he's

a one percenter yah, his own way. Yeah. It's gonna be really funny to watch him on the Bachelorette and see his personality. Uh, it's gonna be fun and everybody who watches it, that's that is listening to us right now. It's gonna be like, oh yeah, I kind of get it, Like yeah, yeah, who would win in a race? Tyler? Tyler definitely. Tyler's the fastest. That's why he played Division college football. I remember the day that he I was always kind of fast. Were you fast in high school?

In junior high? No, I wouldn't know. I was always a fast runner. If I remember the day when he challenged me to a race and beat me. And that was like I was probably sixteen and he was probably thirteen, and I was like, ooh, there he goes. And it never never ended. And I remember one time, I'll never ever forget this, but I was playing soccer on a soccer like a wreck soccer team with a bunch of friends, and our goalie got hurt. And I was about fifteen

years old. Our goalie gets hurt, Tyler is about twelve, and Tyler's on the sideline and literally and he played competitive soccer in his own right. He literally suited up. Did you know this story? Okay, Tyler suits up as a twelve year old, goes out there and we're like we don't have a goalie, and Tyler's like, I got it, and they're they're like this kid, this little kid, dude, he comes in and just destroyed it. No one could

score on him. And he was back there just wearing it out against all these like older teenagers, and everyone was like, who is your brother? This is unbelievable. He's just tearing up these these kids. No one could score was I was so proud. He's always been very athletically inclined. You're literally scrolling for questions. Yeah, I'm looking through you see if there's any other good ones. How many questions did you get? I didn't count. I got more than

I thought it would though. What's your Instagram so people could follow you? Parker double underscore Smith. So after the Bachelorette comes out and Tyler might get that blue check, you'll be the brother without the blue check? Yeah, make you mad so pissed? Man? If I could just get that blue check and then I'd be happy. Boy, That's that's true happiness. Man. Then I'll have made it. Blue check on Instagram is true happiness. Bubba mm hmmm. Are

you dating Daniel Bradbury? Now? I'm not dating. That is so random. I wonder who thought that somebody saw her on a on a post and thought it was you. I think that's it. Well, that was good stuff. Yeah, it was a good idea. That was fun. If you want to if you want more questions from Parker, comment below on this if you're watching on YouTube, and we'll

go back and scope out the comments here. And if you want Parker again, this is the second time on this podcast, So if you want him again, lock that down, tell him telling you say we want Arker. Also, I gotta say, let me ask you a question. Are you single right now? Can we not do the Parker dating thing? I'm not. No, I just don't. I literally don't know. I am single right now? You're a single right now? Any like you're talking to anybody or anything? Not talking? Nope? Okay, nope,

not not talking. And I won't I won't ask people to set to set you up on here. We have tried. We have tried with Tyler and I before, and it's we just do it as a joke. We do it for clickbait. Not successful, we do it for clickbait. So before you go, give us some important dates to EE apparel we need to know about. Okay, actually I do need to give an update to back to School Bundle will be available. Uh, this is coming out this is Monday, right, so this is Monday morning, so it will be available

this afternoon Monday, afternoon. Actually, you know what, It'll be Monday. It'll be Monday morning. So what date is that. That's uh, that's the tenth, the tenth August, the tenth August, tenth back to School Bundle will be available. We had to push back the all of y'all know, we're doing women's leggings that are insane quality. They're going to be so good.

I'm having to push those back. They got delayed. They'll be pushed back to the fall release, and which will be eighteenth, the eighteenth of September, which will be that's the big day for Ye Apparel, where we're going to have a ton of stuff. It's going to be it's gonna be insane, it's gonna be awesome. We have like we have like five five men's jackets, four new shirts, a ton of women's stuff, a new belt buckle, actually a new belt buckle will be available around Christmas time.

We have some awesome leather wallets that are going to be up for fall, and some socks, a bunch of cool stuff. Yeah, so I can't exactly say it, but right around that time we're also gonna have my album release. So it's a really good time for EEE. We will be announcing that album release August twenty eighth, right, Yeah, so on August twenty eighth, I'll make the official announcement about the album, what it consists of, what you need

to know when it's gonna come out. But September is going to be a really good time for ee Apparel and the EEE brand, and for Granger music and for Earal music. So yeah, we're excited. Thanks for being on here, dude again, Thanks for having me, glad I can make the trip down. Yeah, thanks for driving in from your office two doors down. All right, See you guys, Love you, Yege.