Why "Very Important" Isn't Important At All

Welcome to the Grammar Minute, where we’re saving the English language sixty seconds at a time! I’m Lauren Smyth, and this is a very important episode. Chances are, you’re not that interested in what I’m about to say. “Very important” doesn’t exactly generate hype. These words are uninspiring. “Very” is one of my least favorite adverbs because it doesn’t mean anything. What makes something “very” good rather than just “good?” Wouldn’t it then be “great?” “Important” tells you nothing about why the thing is important. Is it useful? Surprising? Critical? Or something else entirely? It's often best to avoid descriptive adverbs and adjectives altogether, opting instead for stronger, punchier sentence structures. But when you do use these words, choose wisely. Add pizzazz and style to your writing with your descriptors—but don’t overcomplicate things by choosing long or little-known words. It’s a fine art—but one that’s well worth cultivating. That’s your Grammar Minute! Visit thegrammarminute.com for more tips and tricks.