In this episode of the Good Influencer podcast, Julia Marcum is joined by her other half in life and in business — her husband and the co-founder of Chris Loves Julia, Chris Marcum. Together, they pull back the curtain on what it’s really been like building an influencer career over the past 16 years. From the chaos of a waterfall in their living room to the heartbreak of losing their cabin, Julia and Chris share the highs, lows, and hilarious in-betweens of life lived online. They chat about re...
Aug 20, 2025•57 min•Season 2Ep. 10
In this solo episode of The Good Influencer Podcast, Becca McLeod dives into the biggest challenges influencers face when it comes to connecting with their audience and growing their following authentically. She discusses best practices for handling direct messages, comments, and overall engagement without becoming overwhelmed. Becca also critically evaluates common growth strategies like round robin giveaways and daily giveaway prompts, explaining why these may be considered as buying followers...
Aug 13, 2025•34 min•Season 2Ep. 9
In this episode of the Good Influencer podcast, hosted by Julia Marcum and Becca McLeod, the duo dives deep into the history and strategies of content planning that helped them overcome burnout and achieve sustainability. They share insights from their 2022 retreat where they decided to get two weeks ahead in content creation, aiming to alleviate stress and improve the quality of their work. The episode explores how they successfully managed this feat by organizing and repurposing past content, ...
Aug 06, 2025•32 min•Season 2Ep. 8
In this episode of the Good Influencer podcast, Julia Marcum and Becca McLeod discuss the evolving landscape of the influencer industry with the rise of AI models and content creation tools. They share their concerns about AI replacing real human connections, the ethical implications, and the legal battles some influencers are facing. They also explore how AI is being used to enhance content creation rather than replace human creativity, emphasizing the importance of authenticity and storytellin...
Jul 30, 2025•44 min•Season 2Ep. 7
In this episode of the Good Influencer Podcast, hosts Julia Marcum and Becca McLeod discuss the crucial role consistency plays in the growth of social media followings. Julia shares insights from her experience with her brand Chris Loves Julia, detailing the impact of their reduced posting frequency in Q2 and the resulting halt in growth. The conversation also touches on the balance between creating content for engagement versus growth, the pitfalls of rage-bait content, and strategies for maint...
Jul 23, 2025•45 min•Season 2Ep. 6
In this episode, Julia Marcum and Becca McLeod dive deep into the realities of life as a content creator within the fast-paced, ever-evolving influencer industry. Julia opens up about her recent trip to Italy, juggling ongoing home renovations, and the value of staying true to one’s voice through authentic storytelling. The conversation covers essential topics for modern influencers, including the difference between documenting and “creating” content, coping with burnout, staying on top of conte...
Jul 17, 2025•45 min•Season 2Ep. 5
In this episode of The Good Influencer Podcast , host Becca McLeod explores the dynamic world of influencer marketing with Victoria Bradley, brand manager at Chris Loves Julia. They discuss the value of knowing your niche, balancing personal storytelling with audience expectations, and fostering genuine brand relationships. The conversation offers practical tips on tagging, affiliate links, sponsorship negotiation, and leveraging user-generated content (UGC), while also addressing performance pr...
Jul 09, 2025•49 min•Season 1Ep. 4
In this episode of the Good Influencer podcast, hosts Julia Marcum and Becca McLeod delve into the intricate world of social media algorithms and the power influencers possess to shape their own success. They stress the importance of not viewing the algorithm as an insurmountable obstacle but as a reflection of user behavior that influencers can learn from and adapt to. Through personal anecdotes and practical advice, they emphasize the necessity of critical analysis, staying ahead of trends, an...
Jun 25, 2025•37 min•Ep. 11
In this episode of The Good Influencer Podcast , Julia Marcum and Becca McLeod pull back the curtain on the unspoken rules of influencing—what to do, what not to do, and what they’ve learned the hard way. From filming at the gym to setting fair rates with brands, they dive into the everyday etiquette that comes with having a platform. They touch on topics like protecting your privacy, handling DMs with grace, and why originality still matters. It's a thoughtful, honest conversation about being a...
Jun 18, 2025•36 min•Season 2Ep. 2
Being Brand Pleasing: Don't Say Dupe In the season two premiere of The Good Influencer Podcast, hosts Julia Marcum and Becca McLeod discuss their new 20-question segment designed to reveal more about each other. Julia shares her dream collaborations, focusing on product design rather than specific brands. Becca tackles the question of whether anyone can be an influencer, emphasizing the hard work, dedication, and authenticity required. They share insights into the relationship between influencer...
Jun 11, 2025•31 min•Season 2Ep. 1
In this episode of The Good Influencer Podcast , Julia Marcum is joined by her real-life sisters and co-workers, Victoria and Andi - for a hilarious, heartfelt, and brutally honest look at what it’s actually like to work with family. They dish on everything from boundary-setting and creative clashes to the surprising perks of hiring your siblings. You’ll also hear how their childhood shaped their creative spark, what it's like blending family and business, and why working with your sisters is eq...
May 21, 2025•56 min•Season 1Ep. 10
In this episode of The Good Influencer Podcast, hosts Julia Marcum and Becca McLeod discuss Instagram's latest editing tool, 'Edits,' and compare it to other popular apps like InShot. They talk about the challenges influencers face with Instagram's filming features and the importance of staying updated with platform changes. The hosts also delve into topics like taking breaks as an influencer, the impact on the industry's legitimacy, and offer advice for new influencers navigating sudden growth....
May 14, 2025•24 min•Season 1Ep. 9
In this episode of The Good Influencer Podcast, hosts Julia Marcum and Becca McLeod dive deep into the critical importance of niching down for influencers. They discuss how identifying and committing to a specific niche can lead to massive growth and engagement, offering personal anecdotes and success stories. The hosts emphasize treating influencer work as a serious business from the start, highlighting the opportunities available for micro-influencers. They also offer valuable tips on maintain...
May 07, 2025•28 min•Season 1Ep. 8
In this episode of the 'Good Influencer Podcast,' we discuss the essential strategies for turning your passion for influencing into a profitable career. We emphasize the importance of getting paid for your work, highlight the mix-up between being a good influencer and a paid one, and discuss real-life scenarios like Coachella sponsorships and the Revolve lawsuit. Discover actionable tips on raising your sponsorship rates, engaging effectively with your audience, and balancing organic content wit...
Apr 30, 2025•26 min•Season 1Ep. 7
In this episode of 'The Good Influencer Podcast,' Becca McLeod offers advice on taking breaks as an influencer without losing followers, the difference between collabs and sponsorships, and introduces the 'Dear Influencers' segment to answer listener questions. Key topics include negotiating fair compensation for branded content, handling lowball offers, and the pitfalls of using giveaways to grow followers. Becca also emphasizes the importance of treating influencer work like a business, ensuri...
Apr 23, 2025•17 min•Season 1Ep. 6
In this episode of The Good Influencer Podcast, hosts Julia Marcum and Becca McLeod discuss strategies for making substantial income through affiliate marketing and how to maintain authentic engagement with your audience. They emphasize not relying solely on brand sponsorships and share personal experiences about the effective use of 'comment for link.' The conversation also touches on the importance of organic content, balancing story engagement with affiliate links, and providing practical adv...
Apr 16, 2025•25 min•Season 1Ep. 5
In this episode of The Good Influencer Podcast, hosts Julia Marcum and Becca McLeod tackle the hot topic of cancel culture and negativity, both for brands and influencers. They discuss recent examples, such as Happiest Baby and Daily Harvest, and the impact of public scrutiny on businesses. The conversation covers their personal experiences with online negativity, the importance of having a support system, and strategies for dealing with criticism. The Julia and Becca emphasize the need for infl...
Apr 09, 2025•28 min•Season 1Ep. 4
Julia details how she’s using Instagram’s new trial reels. A workflow that’s contributed to over 3k new followers from 1 video. Julia and Becca discuss inorganic growth and engagement, and the risk that has to long-term growth. Are round robin giveaways, boosting, and engagement groups akin to buying followers? Want to learn more about how to grow on Instagram? Join our Good Influencer subscription for access to our exclusive course library, and Influencer Mastermind forum. Listeners can get 30%...
Apr 02, 2025•28 min•Season 1Ep. 3
Julia Marcum, founder of Chris Loves Julia and Good Influencer, and Becca McLeod, Head of Good Influencer kick off season 1 by discussing the reality behind large-scale PR campaigns, and how to make money as an influencer.Julia details her first experience setting her rates, working with a brand on a sponsorship, and what she charges for a Story set on Instagram. Want to learn more about how to monetize your channels as an influencer? Join our Good Influencer subscription for access to our exclu...
Apr 02, 2025•31 min•Season 1Ep. 1
Celebrities under fire for not disclosing sponsored content according to FTC guidelines. Are celebrities and influencers held to different standards when it comes to sponsorship disclosures?Julia and Becca discuss creating content that honors the algorithm, while staying true to your own branding. Letting go of trends and finding your own unique perspective on Instagram. Be an algorithm pleaser, not a people pleaser. Want to learn more about how to grow on Instagram? Join our Good Influencer sub...
Apr 02, 2025•31 min•Season 1Ep. 2
The Good Influencer Podcast, hosted by Julia Marcum and Becca McLeod, pulls back the curtain on the world of influencers. From content creation and brand partnerships to growth strategies and behind-the-scenes stories, each episode offers real, relatable advice. Whether you're building your brand or just curious about the industry, tune in every Wednesday for fresh insights. Want more? Join our Mastermind and use code PODCAST for 30% off your membership.
Apr 01, 2025•12 sec
