Alexandra Zatarain and Sleeping On It

Good Company does not sleep, until now. In this episode J.D. and Jonny talk to Alexandra Zatarain, a Co-Founder of Eight Sleep, the world's first sleep fitness company. Eight Sleep designs tech-enabled products, content and services that make people sleep fit.

We tackle:

• How she helped navigate the brand from a sleep product to a sleep mission
• What she thinks makes a Good Company and how they built an authentic purpose-driven force
• Her ideas on how to get sleep fitness onto planes and into space (cc: Elon Musk)
• Determining if Steve Aoki is an Eight Sleep influencer
• The ongoing brand dilemma of standing out vs. fitting in

We wrap up the episode with a roundup of all the movements and news in the greater commerce industry.