Good. Better. Broker. - podcast cover

Good. Better. Broker.

Justin Whitewww.uwm.com
What does it take to succeed in the mortgage industry? Brokers who are “All In” with United Wholesale Mortgage know better than anyone and want to share their knowledge with you in a new podcast called Good. Better. Broker. – your go-to source for expert advice from the best in the industry.From big cities to small towns and large companies to one-person shops, you’ll hear from brokers all across the country and learn how to earn new business from some of the top producers who maximize the benefits of being an independent mortgage broker.Good. Better. Broker. also provides you best practices and insights, including relationships with real estate partners to social media strategies and everything in between, providing you new ways to grow by leveraging the many resources only available in the wholesale channel.Hear it from the experts, the best of the best in the broker channel on Good. Better. Broker.
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Episodes

How to Convince Past Clients to Pick Up Your Call | Episode 102

The following guest sits down with host Justin White: • Kym Mason – Mortgage Broker, The Mason Group/Summit Lending Mortgage loan originators are always looking for reasons to reach out to past clients, especially those who already have a low interest rate. How can LOs convince clients to pick up the phone? Listen to episode #102 of Good. Better. Broker. to hear about a strategic approach for getting clients on the phone and the right questions to ask them. In this episode of the Good. Better. B...

Aug 05, 202521 minEp. 102

From Mortgage to Moment: How Brokers Can Harness Their True Superpower | Episode 101

The following guest sits down with host Justin White: • Roy Meshel – Founder, Local Mortgage Deepening Connections in the Community by Sharing Your Borrowers’ Best Stories Roy Meshel isn’t just in the mortgage business – he’s also in the memory-making business. For Roy, a mortgage is more than a commodity – it’s a gateway to the best moments in people’s lives. How can mortgage brokers leverage these moments to help their business? Listen to episode #101 of Good. Better. Broker. to find out why s...

Jul 22, 202520 minEp. 101

Mat’s Favorite Moments | Episode 100

The following guests sit down with hosts Justin White and Mat Ishbia: • Eric Katz – Independence Home Loans • Andi Numan – Swift Home Loans • Ann Sullivan – Lending Heights • Carrie Gusmus – Aslan Home Lending • Ian Twaddle - UMortgage Mat Ishbia’s Favorite Moments from the First 99 Episodes of Good. Better. Broker. It’s time to celebrate as Good. Better. Broker. hits the century mark. In our 100th episode, we’re joined by special guest host Mat Ishbia, who looks back on his favorite moments fro...

Jul 08, 202519 minEp. 100

Managing Relationships with Maximum Efficiency | Episode 99

The following guest sits down with host Justin White: • Adrian Webb - Sr. Loan Officer, Milestone Mortgage Solutions How to Leverage Your Time and Build Your Business Through Strong Connections Adrian Webb is one of the top mortgage loan originators in the country. Even though his loan volume has increased over the years, his sales activities have stayed the same. Why do mortgage brokers have to stay connected to their referral sources regardless of how much business they’re doing? Tune into epi...

Jun 17, 202522 minEp. 99

UWM LIVE! 2025 Megacast Part 2 | Episode 98

The following guests sit down with host Justin White: • Nancy Aguirre - Your Better Mortgage • Shane Ouimet - Better Rate Mortgage • Linus Thalman - Golden Mortgage • Fannie Mae West - Optist, Inc. • Nathanael Perez - LEN Financial Services • Frank Coto - Lincoln Lending Group UWM Live! Attendees Join us to Talk About How They’re Generating Business For the fourth year in a row, thousands of independent mortgage brokers gathered in Michigan for the biggest mortgage event of the year, UWM LIVE! I...

Jun 03, 20251 hr 3 minEp. 98

UWM LIVE! 2025 Megacast, Part 1 | Episode 97

The following guests sit down with host Justin White: • Jim Clarke – Equity Lending Group Powered by Lending Heights • Dustin Owen – The LO Podcast • Eric Vaca – Finest City Homes & Loans • Nichole Abraham and Candace Swanson – Home Team Mortgage • Carlos Scarpero – Edge Home Finance UWM LIVE! Attendees Join Us to Talk About How They’re Generating Business For the 4th year in a row, thousands of independent mortgage brokers gathered in Michigan for the biggest mortgage event of the year, UWM...

May 20, 202554 minEp. 97

How to Kill It With Content | Episode 96

The following guest sits down with host Justin White: • Brandon Brotsky – Co-founder and Co-owner, Reach Home Loans Commit to Creating Content to Grow Your Brand and Your Business There’s no better way to get in front of clients and referral partners than by making sure they see you as often as possible. Why should mortgage loan originators commit to creating video content? Listen to Episode #96 of Good. Better. Broker. to find strategies for creating videos that will turn you into someone who b...

May 06, 202526 minEp. 96

Educate, Then Dominate: How to Never Lose a Client | Episode 95

The following guest sits down with host Justin White: • Craig Snell – VP of Sales, Milestone Mortgage Solutions Using an Education-Based Approach to Build Loyalty With Borrowers and Agents Spending 45 minutes to an hour on an initial client call is a commitment, but if done properly, the return can be well worth the time. Why should mortgage brokers take an education-based approach with clients and referral partners? Listen to Episode #95 of Good. Better. Broker. to find out how the top-brokered...

Apr 22, 202521 minEp. 95

The Broker-Agent Playbook for More FaceTime | Episode 94

The following guests sit down with host Justin White: • Jalen Scott – Mortgage Broker, Belong Lending • Grace Mulcahy – Realtor®, @Properties Teaming Up With a Real Estate Agent to Become Top of Funnel With Clients Instead of asking a real estate agent for referrals, imagine going to initial client meetings with them. How can mortgage loan originators partner with agents to build stronger relationships with borrowers and do more loans? Listen to Episode #94 of Good. Better. Broker. as we sit dow...

Apr 08, 202524 minEp. 94

Make the Small Things Your Biggest Priority | Episode 93

The following guest sits down with host Justin White: • Keith Richardson – President, Coast 2 Coast Mortgage Lending Loan Originators are Looking for Tech, Leads, and Retention Tools – but That’s Not All As mortgage brokerages look to hire and retain talented loan originators, broker-owners are asking themselves an important question: what do LOs want from the company where they hang their license? Listen to episode #93 of Good. Better. Broker. as we sit down with the president of a mortgage com...

Mar 25, 202514 minEp. 93

One Connection From a Breakthrough | Episode 92

The following guest sits down with host Justin White: • Haley McGovern – Loan Officer, CMS Mortgage Solutions Every Borrower and Agent You Interact With Could Be the One That Changes Your Career There’s no way to know when a major opportunity will present itself – but you can be ready for it. Haley McGovern was, and now she has referrals coming in and people marketing on her behalf. How can loan originators come through for clients and referral partners when they’re most in need? Listen to Episo...

Mar 11, 202517 minEp. 92

Attract Agents With Instagram | Episode 91

The following guests sit down with host Justin White: • Michael Cain and Tracy Campagna – Mortgage Brokers, C2 Financial Build Relationships and Business by Engaging With Real Estate Agents on Social Media When Michael Cain and Tracy Campagna moved to San Diego from Chicago, they didn’t know anyone. Now, if you look at their social media, it looks like they know everyone. How did Michael and Tracy use Instagram to connect with real estate agents who consistently give them referrals? Listen to Ep...

Feb 25, 202524 minEp. 91

How to Grow Productive Originators | Episode 90

The following guest sits down with host Justin White: • Carrie Gusmus – President and CEO, Aslan Home Lending There’s a Difference Between Being a Top Producer and a Productive Originator Carrie Gusmus admits she probably spends more time individually developing her LOs than most mortgage brokers. Its part of her mission to bring out the greatness in everyone. How can brokers develop loan originators who are productive and happy? Listen to Episode 90 of Good. Better. Broker. to find out how Carr...

Feb 11, 202523 minEp. 90

Nail the First 90 Seconds of a Call | Episode 89

The following guest sits down with host Justin White: • Eric Katz – President, Independence Home Loans You can’t always win a deal in the first minute and a half of a sales call, but you can certainly lose it. How can mortgage loan originators set themselves up for success on the phone? Listen to episode 89 of Good. Better. Broker. as we sit down with a mortgage broker who reveals a sales philosophy that helped his company bring in almost $1 billion in loans last year. In this episode of the Goo...

Jan 28, 202521 minEp. 89

Don’t Ask for Business, Earn It | Episode 88

The following guest sits down with host Justin White: • David Kakish – Branch Manager, C2 Financial David Kakish is part mortgage broker, part mad scientist. He tests out everything and then builds systems and processes around what works best. How did this strategy help David double his business? Listen to Episode 88 of Good. Better. Broker. to find out how he earns business without having to ask for it. In this episode of the Good. Better. Broker. podcast, you’ll learn how a newer mortgage brok...

Jan 14, 202527 min

Best of 2024 | Episode 87

The following guests sit down with host Justin White: • Andi Numan, Swift Home Loans • Ian Twaddle, UMortgage • Ryan Proffitt, Future Home Loans • Jalen Scott, Belong Lending • Lauren Fisco, United American Mortgage Corp. Highlights From Our 5 Most Downloaded Episodes of 2024 How to excel at refinances in any market. Chase relationships, not loans. Pounding the pavement as a sales activity. What it takes to grow as a first-year originator. How to make your past clients remember you. These were t...

Dec 31, 202421 minEp. 87

How to Sell Discount Points | Episode 86

The following guests sit down with host Justin White: • Michael Saleh and Henri Houmani, Zoom Home Lending Knowledge and an Ability to Present Options Are Key When Discussing Points With Borrowers In an elevated rate environment, one of the most important skills a mortgage loan originator can have is being able to discuss discount points with borrowers. How can mortgage brokers educate their clients on whether they should buy points? Listen to Episode #86 of Good. Better. Broker. as we talk with...

Dec 17, 202427 minEp. 86

Authenticity: The Key to Organic Growth | Episode 85

The following guest sits down with host Justin White • Lauren DuVall – Brokerowner, Guardian Core Mortgage How Being Unapologetically Yourself Wins Borrowers Over and Sets You Up for Referrals Mixing business with your personal life isn’t for everybody, but it can be a differentiator in earning a client’s trust. What can mortgage brokers do to personalize every interaction with a borrower? Listen to Episode #85 of Good. Better. Broker. as we talk with a mortgage broker who builds relationships b...

Dec 03, 202420 minEp. 85

How to Become an Agent’s Number One Lender | Episode 84

The following guest sits down with host Justin White: • Brett Moon – Vice President of Growth & Operations, FAM Realty What Real Estate Agents Look for in Lending Partners and How Brokers Can Deliver for Them If you’re trying to work with a top real estate company in your market, it’s essential to offer them something different. How can mortgage brokers provide a unique value proposition to agents? Listen to Episode #84 of Good. Better. Broker. as we sit down with one of eXp® Realty’s mega t...

Nov 19, 202422 minEp. 84

How to Get Good Reviews (and Avoid Bad Ones) | Episode 83

The following guest sits down with host Justin White: • Kelly Belcher – Mortgage Loan Officer, Key Mortgage Ink Everything Mortgage Loan Originators Need to Know About Getting Positive Reviews For any business or product, positive reviews can be a big boost to business. The opposite can also be true for negative reviews. How can mortgage brokers earn good reviews and avoid the bad ones? Listen to Episode #83 of Good. Better. Broker. as we talk with a 20+ year industry veteran who explains what s...

Nov 05, 202424 minEp. 83

Time Block Your Way to More Money | Episode 82

The following guest sits down with host Justin White: • Darren Copeland – President and CEO, Summit Lending Removing All Barriers So Loan Originators Can Do What They Do Best - Sell There’s a saying that goes “either you control your day, or your day controls you.” This rings true for mortgage brokers, who are constantly trying to determine how to effectively manage their daily responsibilities. How can LOs spend more time on activities that bring in revenue? Listen to Episode #82 of Good. Bette...

Oct 22, 202419 minEp. 82

How to Make your Process Repeatable and Scalable | Episode 81

The following guest sits down with host Justin White: • Jonathan Esposito – Mortgage Broker, Rîze Mortgage Why it’s Important for Mortgage Brokers to have a Structured Loan Process as they Grow Closing loans is the goal for every originator – but to grow, there needs to be a blueprint for how every loan and every relationship is handled. How can mortgage brokers set up a loan process that is both repeatable and scalable? Listen to episode #81 of Good. Better. Broker. as we sit down with a broker...

Oct 08, 202426 minEp. 81

Inside Equity: Leverage your Clients' Most Powerful Tool | Episode 80

The following guest sits down with host Justin White: • Ann Sullivan – Sr. Loan Officer, Lending Heights Strategies for Mortgage Brokers to Guide Homeowners on Leveraging their Home Equity With home values at all-time highs, homeowners have an incredibly powerful tool in their equity. How can mortgage loan originators help clients decide how or if they should use it? Listen to episode # 80 of Good. Better. Broker. as we discuss the different ways to take advantage of home equity and how it can b...

Sep 24, 202422 minEp. 80

Slow and Steady Wins the Market: The Benefits of Organic Growth for Mortgage Brokers | Episode 79

The following guest sits down with host Justin White: • Chris Sbonek – Brokerowner, Mitten Mortgage Lending Providing Value Before Asking for Loans as a Growth Strategy for Independent Mortgage Brokers In a society where most things we want are just a click away, it’s tough to choose a longer runway to success – especially for small business owners. Why is slow growth a strategy that pays off for mortgage brokers? Listen to Episode # 79 of Good. Better. Broker. as we sit down with a brokerowner ...

Sep 10, 202427 minEp. 79

Find Your Niche, Find Your Success: A Guide for Loan Originators | Episode 78

The following guest sits down with host Justin White: • Evan Kaufman – Military Loan Originator, WeVett Home Loans Determining a Loan Product or Demographic to Focus on as a Strategy for Mortgage Brokers The beauty of the wholesale channel is that mortgage brokers can offer a variety of loan products to fit their borrowers’ needs. That said, some brokers choose to narrow their focus to a specific loan type or demographic. How can brokers determine their niche and dominate it? Listen to Episode #...

Aug 27, 202425 minEp. 78

From the Sandbox to Success: Strategies for Scaling Up | Episode 77

The following guest sits down with host Justin White: • Craig Good – Chief People Officer, Dovetail Mortgage Build a Successful Broker Shop by Mentoring, Engaging and Motivating Loan Originators After nearly 3 decades in the mortgage business, Craig Good is embracing the opportunity to pay all his knowledge forward. In the process, he’s helping build a broker shop that is growing every year. How can mortgage brokers set their originators up for short- and long-term success? Listen to Episode 77 ...

Aug 13, 202421 minEp. 77

Brilliance in the Basics: How to Simplify Sales Activities | Episode 76

The following guest sits down with host Justin White: • Andrew Chavez, National Director of Sales Development, UMortgage Generate Consistent Business by Nailing Down the Basics of Sales Activities Get up every day and do the basics exceptionally well. That mindset helped Andrew Chavez become a Green Beret who served two tours of duty in Afghanistan. How has this concept helped Andrew coach mortgage loan officers with less than 3 years of experience close an average of more than four loans per mo...

Jul 30, 202429 minEp. 76

Client Compassion: The Game-changer in Broker Success | Episode 75

The following guest sits down with host Justin White: • Cory Bohman, Mortgage Loan Originator – Grow Mortgage Making Yourself Stand Out by Making Clients Feel Like You Truly Care About Them Of all the ways mortgage loan originators try to gain an edge over their competition, one that’s often overlooked is simply caring about the client. How can mortgage brokers create a memorable experience and a client for life? Listen to Episode 75 of Good. Better. Broker. as we talk with a mortgage veteran wi...

Jul 16, 202427 minEp. 75

Why Brokers Need a Business Plan | Episode 74

The following guest sits down with host Justin White: • Enrique Braunschweiger – Brokerowner, First West Financial Consistently Getting Loans Requires a Business Plan for Short- and Long-Term Success “What is your plan today to get more loans?” That’s the question Enrique Braunschweiger poses to every loan originator who asks for his help. What does a successful plan look like and why is it important to have one? Tune into Episode 74 of Good. Better. Broker. as we talk with a mortgage broker who...

Jul 02, 202419 minEp. 74

How to Build a Consumer-Direct Business | Episode 73

The following guest sits down with host Justin White: • Amir Nurani – Broker-owner, Left Coast Leaders Harnessing the Power of Technology to Build a Consumer-Direct Business Model In mortgages or any business, you want to be where the customer is. How can loan originators put themselves in position to be found when borrowers search online for a mortgage? Tune into Episode 73 of Good. Better. Broker. as we talk with a tech-savvy mortgage broker whose systems prioritize customer acquisition and re...

Jun 18, 202426 minEp. 73
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