Mornings With Madden: OUR Radio Lives with an American Legend featuring author Stan Bunger - podcast episode cover

Mornings With Madden: OUR Radio Lives with an American Legend featuring author Stan Bunger

Nov 19, 20241 hr 6 minSeason 19Ep. 974
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Episode description

GS#974 Summary In this engaging conversation between two friends, Stan Bunger joins Fred to reflect on their shared experiences with the legendary John Madden. Bunger discusses his new book, 'Mornings with Madden,' which chronicles his time working with Madden on KCBS Radio in San Francisco. The discussion delves into Madden's unique approach to broadcasting, his impact on morning radio, and his philosophy on golf. Bunger shares anecdotes that highlight Madden's loyalty, humor, and the art of conversation, providing listeners with a heartfelt tribute to a beloved figure in sports and broadcasting. Learn more at StanBunger.com
Takeaways
  • Madden's unique approach to morning radio created a loyal audience.
  • Friendship and loyalty were central to Madden's character.
  • Madden's humor made him relatable to everyone.
  • Madden's influence extended beyond football into everyday life.
  • Madden's philosophy on golf reflects his broader outlook on life.
  • Writing a book about a friend can be a deeply personal journey.
  • Connections in the sports world can lead to unexpected opportunities. Madden's love for bocce led to a successful fundraiser.
  • Peyton Manning's connection to Madden is significant.
  • The audiobook process was a challenging yet rewarding experience.
  • Madden's influence on sports broadcasting is profound.
  • Golf was a major passion for Madden, filled with humor.
  • The 11,000-mile road trip was inspired by Steinbeck's travels.
  • Madden's storytelling ability shone during real-time events.
  • Not all memorable moments made it into the book.
  • Madden valued good character in people he worked with.
  • The book aims to honor Madden's legacy and share personal stories.
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Please welcome our new host of Golf Smarter, Josh Karp! Fred has retired from his work life, including the podcast, and will be working on his game with more intention than ever. If you have a question for either Josh or Fred, or if you’d like to share a comment about what you’ve heard in this or any other episode, please write to Josh at karpj2323@mac.com or Fred at golfsmarterpodcast@gmail.com.
 
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Transcript

Speaker 1

Hi, This is Nick Bramlock from Starbaroth, Pennsylvania. I played Jaxson Golf Court Golf Smarter episode seventy four. I know a story about John Matten that really isn't being told very much. I was reading all these obituaries about the Ace hardware ads and the light beer ads and meeting the Raiders sidelines after ten years, and every big moment

in John Madden's life. But nowhere in any of these obituaries do I see word one about the longest single career of his life, which was morning radio in the Bay Area. And I thought, well, somebody has to tell that story. I look around, I go, well, Gene Nelson's been kind of out of the picture for years. Frank Dale's not going to write a piece al Heart's dead. I guess it's me. What I didn't know really well

was the aya Geene Nelson part. As I was kind of scraping around looking for information, I ran across your podcast episode where you talked about meeting John at the radio station, about your conversations, where you played one of the answering machine messages the record for you and Joanne shamelessly, dude, I scraped some of that put it in the article and quoted you because you know, I knew you'd be okay with it. It hit me that I had a trusted friend, somebody I could come to who didn't know

some of the origin myths of John Madden. On morning radio.

Speaker 2

Mornings with Madden, our radio lives with an American Legend, featuring the author, my friend Stan Bunger.

Speaker 1

This is Golf Smarter, sharing stories, tips and insights from great golf minds to help you lower your score and raise your golf IQ.

Speaker 3

Here's your host, Fred Green. Welcome to the Golf Smarter Podcast.

Speaker 1

Dan, Fred, great to be here. I mean, I'm I'm honored. I know you've done something like seven five hundred episodes and.

Speaker 3

You're seven five hundred and one.

Speaker 1

I'm glad.

Speaker 2

Well, it's it's kind of weird that we're doing this, but I have to do it. Let's establish right from the beginning that we've been friends for fifty years. Are we really going on fifty years?

Speaker 1

Darn close to it? And I'm not sure that we've actually appeared broadcasts together since we were appearing on the same broadcast together as students at San Francisco State University.

Speaker 2

Well, don't even call it a broadcast because it was it was only over a cable to the dorms. I was the morning DJ at San Francisco State's radio station. This is nineteen seventy five, seventy six, seventy seven, and.

Speaker 3

You were my morning news guy.

Speaker 2

So we were there at six in the morning and you were doing news and I was doing records.

Speaker 1

And we thought we were that. We thought we were all that. Yeah.

Speaker 2

Yeah, we were so impressed with ourselves. And here we are and a long time later, and we have one other thing in common. That is why you're here today, and that is John Madden. And I've told stories about my relationship with Madden on the show.

Speaker 3

Episode eight hundred.

Speaker 2

I think I told a lot of stories, and then when John passed away, I probably did some more. But you have just published a book called Mornings with Madden, My Radio life with an American Legend. Let me do the golf part real quick, and we'll get into more golf later. You and I were out on the golf course, what.

Speaker 3

Two years ago, three years ago, yeah, yeah, a couple.

Speaker 2

Of years ago, post COVID. We were playing one of my favorite courses, Corika Park in Alameda near your home, and you said, I'm thinking of doing a book about my time with Madden, and I'm like, what.

Speaker 3

Y got there?

Speaker 1

Okay, I will. And the backstory, of course, is that I, in my forty plus year radio career, spent most of the last twenty working with John Madden. Now I didn't in the booth of them. In fact, I never actually sat next to him for a broadcast, but he was an integral part of a morning radio show on KCBS in San Francisco, which happened to be the third station

that he did this on. The first one was one that you worked that way back in the nineteen eighties, and for whatever reason, John kept doing a five to ten to fifteen minute every single weekday morning radio hit at a time when he didn't need the money, he really didn't need anything else taking up his life. He was John Mann, you know, I mean, the on air television personality, the ad pitch man, the guy behind the

video game. All those things were going on concurrently. And when his time on radio ended in twenty eighteen, and I then retired in twenty twenty one, he died at the end of twenty twenty one, and it occurred to me that we had these thousands of recordings, and locked up in those recordings must be some gemstones, you know, some real wisdom, some wit, some teachable moments, whatever you want to call him, all of it in there. And then the question became, how do we get to that?

And is there really a book at that? And I think you know, you and a lot of other friends. I wasn't sure as I got halfway through the process of writing the book whether you were my friends or my enemies. When you said, oh, yeah, you should write a book.

Speaker 3

I listened. My wife wrote a book.

Speaker 2

I went through five years of that and that was published a year ago. So yeah, I get it.

Speaker 1

Yeah, And you know, really was what was crucial to the process. Of course, it was having these recordings, But I was trying to answer a question that actually, it turned out you had one of the keys to and that was to be able to tell the story of this eighty two nineteen eighty two to twenty eighteen span of John Madden's life thirty six years during which he appeared faithfully every morning, a little brief time out for some medical crises, but not much on day area radio.

And he started with Gene Nelson, who was your colleague at KYA Radio in San Francisco and K and KO. I mean it was a look. I have never been able to unravel those two statements. Kept swapping call letters, but another old book not mine. When Gene retires twelve years later, you'd think that'd be enough. Madden's had a great time. He's hung out with this legendary DJ Gen Nelson. They meshed, they were amazing together, and that should have

been enough by then. Nineteen ninety four, John Madden somewhere in there. John had a couple of years where he made more money from CBS Sports than any single player in the NFL. I mean, imagine's been that big Wow. Yeah, still calling in every morning to Geen Nelson to talk. Gene retires, John doesn't quit. He moves over to join another Bay Area broadcast legend, Frank Dill, who happens to be an avid golfer. So there are a lot of

Frank Dill John Madden golf stories. Frank retires three years later. There's a brief interlude where a guy replaces Frank that John doesn't get along with, and yet he stills it.

Speaker 2

You keep saying that, and you're staying in the book, Come on, who is it? Steve McPartland never heard him, Okay.

Speaker 1

History and you know, but apparently he ticked John off enough that John's like, I'm not doing this with this guy. And so my boss for many years at KCBS said, Kevin Arrow, who was a real, you know, inside the box kind of guy, thought outside the box and said, you know what, he would be awesome. He would give us an appointment listening moment at fifteen every morning where people will have to tune in.

Speaker 2

And radio, you know, especially a news talk station and it was mostly news.

Speaker 3

It wasn't even news talk.

Speaker 1

It was just news, traffic, weather together every ten minutes, bang bang bang bang.

Speaker 3

Twenty four to seven. Appointment radio.

Speaker 1

Explain that, Yeah, I should explain the term. I mean in broadcasting, if you have something that people feel they have to tune into, they must tune into, and radio doesn't allow you to time shift it really, I mean, not like a DVR and television all start the Super Bowl a half hour late, skip the commercials. In radio,

you got to be there when it happens. And so eight fifteen, I mean, we have a story after a story of people saying I was late to work routinely because I was supposed to be in the office at eight fifteen, but I couldn't go in until I heard what Madden said. And it immediately like this, I mean, our ratings during that time slot skyrocketed. We ended up beating our longtime Nemesiskgo in the morning ratings battle as

a result of that hour. And another shout out has to be given to a guy, nam Frank Oxerart, who was the station manager at KCBS. It was willing to go to New York to the suits at Corpora then say hey, this guy's worth it, you know, pay John Madden whatever it takes. I don't know what it was. I never have none, to be honest with you, to get him on our station because it will change everything. And it did, and so that was the beginning. I

came back. So now he's working with Al Hart, another aread broadcast legend, starting in nineteen ninety seven on KCBS, and they hit it off right away. They were amazing together. But Al retires in two thousand. I mean, I had previously worked at KCBS for ten years, was off to another stuff. I get a call one day saying, hey,

would you consider coming back. And you know, you remember that scene in the movie A Major League where they call Lou Brown he's run at a tire shot, and you say would you like to manage the Cleveland Indians And he goes, ah, I got a guy. I asked me about a set of white walls. I'll get back to you. You know that was kind of my response. I had other stuff going on. I wasn't sure I wanted to go back to everyday radio, but I did

say yes. And I know that management must have been terrified that I would be the next Steve Apartment, that I would screw this thing with Madden up by not getting how to play the game with John Madden. So the day before I'm sorry, I go ahead.

Speaker 2

No, I was going to say it wasn't he was already on KCBS with a different morning.

Speaker 3

Person that right, with AlOH al Hart.

Speaker 2

Yeah, okay, And they hear impression in the book. I'm listening to the audiobook. Your impression of al Hart.

Speaker 3

You nailed it.

Speaker 1

Yeah, he's He's the sweetest, kindest, gentlest, funniest man anybody ever met. There's never been anybody who met Albarne. Well, what a jerk?

Speaker 2

No, No, no, never, but I'm saying the voice and you do your impression of him on the audiobook.

Speaker 3

You nailed it.

Speaker 1

Yeah, like, wait, that was a no. Well, I mean I learned a lot from him, and so yeah, the day before they're gonna put me on the air for the first time. I come back in the summer of two thousand and they said, you really need to talk to coach. We got to get a call. And I know that management is thinking, jeez, this is this has got to work, this has got to work, this has gotta work. So I get on the call, and you know, I'm a little nervous. This is John freaking Madden right before.

In fact, I didn't really like the Raiders. I used to root against him, you know.

Speaker 3

Yeah, right, you grew up on the Peninsula or happened to be at.

Speaker 1

Or in San Francisco. Mom and dad courted at Keysar Stadium. So yeah, I was a forty nine er fan. And I get on the phone and I just start dabbling. I'm like, oh, man, coach, I just want you to know I'm a I'm a big fan of you, know of you and you work on television. And my dad was a football coach and his dad was a football coach, and I love sports, any kind of sports, and Fred

I must have talked for three minutes without stopping. I've breath and there's this at the other end, John Madden going, Steah, that's great, talk to you tomorrow. So you know, I hope I passed the audition at that point. And the next morning it's time for the first one. So I get the call from the newsroom, you know, in the intercom, saying okay, Madden's ready on line seven four, and I thought, okay, So I hit the talk back bay and I said,

what's the topic. And there's this long silence, and I see people in the newsroom looking back and forth to each other. Finally somebody has the guts to lean in and go whatever you want. It's Madden. And that's when it all hit me. This isn't an interview. This is a conversation. That's a different animal.

Speaker 3

Huge.

Speaker 2

Yeah, Okay, before we get to your first conversation with Madden on the air, let's get let's back up a little because I have to say I'm listening to the audiobook. I love listening to the audiobook because I've always loved your voice. But you were incredibly generous to me in this book. I was amazed, and I'm honest with you, I was like tearing up, going, he's still talking about me?

Speaker 3

What is going on here?

Speaker 2

And then at least two more times I'm only on chapter ten in the audio book, and at least two more times I.

Speaker 3

Heard my name. I'm like, why are you doing this? Why do you keep throwing my.

Speaker 1

Name in there? Well, you know, I'm going to cycle back to your podcast, right because when Coach passed away, my initial thought was, I know a story about John Madden that really isn't being told very much. I was reading all these obituaries about the Ace hardware ads and the light beer ads and leaving the Radar sidelines after ten years, and I mean every big moment in John

Madden's life. But nowhere in any of these obituaries do I see word one about the longest single career of his life, which was morning radio in the Bay Area. And I thought, well, somebody has to tell that story. I look around, I go, well, Geene Nelson's been you know, kind of out of the picture for years. Frank Gale's not going to write a piece. Al Heart's dead, I guess it's me. And what I didn't know really well

was the origin part, the KYA Gene Nelson part. And as I was kind of scraping around looking for information, I ran across your podcast episode where you talked about meeting John at the radio station, about your conversations, where you played one of the answering machine messages the record for you and Joanne, and that I mean shameless the dude. I scraped some of that, put it in the article and quoted you because you know, I knew you'd be

okay with it. But it hit me that I had trusted friend, somebody I could come to who didn't know some of the origin myth of John Madden on Morning Radio. Much later, actually, as the manuscript had already been submitted and gone to the almost to the printer, a third party reached out to me. He said, would you like to be in touch with Gene Nelson? And I said, well, nobody talks to Gen Nelson. He's kind of, you know,

checked himself out of out of the radio game. And and in my contact said I'll give you a mailing address. So I said, well that's a start. I'll do something I haven't done in years. I will write an actual letter and put a stamp on it, put it in the mail, and I included my email address, thinking I don't know Gen Nelson does email. He's, you know, in his eighties. I guess uh, and my phone number. And two days later, Fred I got three missed calls from

Gene Nelson in voicemails, and I'm thinking, I missed. You know, I have the big the big fish on the line, and I missed him. I finally was able to get back to him a couple of days later, and I told him I just wanted to talk to him a bit to get because I already finished the story. I just want to make sure that everything you told me about the beginning, you know, sort of jibe, and that maybe I could make this into a little bit of a preamble to the book. And Jeane talked to me

for about twenty minutes. I was scrambling to record it all, and told some hilariously funny stories and stories that mapped to the same experience that Frank Dill and I had with Coach Matt and tied the whole thing together for me. Now I knew how it started. I had talked to the guy who started with him, who had the same

feelings about working with John Mann that I did. And by the way, it heard some of the same stories which were as funny in nineteen eighty two as they were in twenty sixteen, which is kind of Madden's genius too, right, I mean he never failed to hang on to a good story if he figured he could recycled and use it again.

Speaker 3

Oh yeah, I always had the night if gone.

Speaker 1

Yeah.

Speaker 3

Yeah.

Speaker 2

And so just briefly, John was on the RKO Radio network and he was recording these two minute pieces for RKO Radio that were sent on a national basis to the r KO stations. And the director of sports at RKO at the time.

Speaker 3

Was Charlie Steiner.

Speaker 1

Charlie Steiner who.

Speaker 2

Went to ESPN and is now the radio voice took over for Vince Gully and is a radio voice for the Los Angeles Dodgers.

Speaker 1

Ray, he's about to call a world series as we record this, I.

Speaker 3

Think, well, fingers, are you know?

Speaker 2

I mean that the network sure want to see that, of course, right, two biggest names and the Dodgers and the Yankees. And the Dodgers and the Yankees are the two biggest names anyway, So Charlie and I.

Speaker 3

So, you know, I would I would record.

Speaker 2

John would come into the studio and we record two or three pieces that were each two minutes long. And we got very good at punch editing, you know, like he would read and just pick it up and I didn't have to edit anything.

Speaker 3

We just did it live. And he was great at that, and he loved it. It was fun. And then we would talk for two hours.

Speaker 2

About all these different things, including my goofy ideas, and he loved it, you know, he just loved that kind of stuff. And I actually my boss came in to me one day after John left and he said, you can't spend that much time talking to John.

Speaker 3

You've got work to do. And I said, you want to tell him to leave?

Speaker 1

Well, And you know, Fred that story and you told me that many years earlier. And I didn't really make all the dot connections until later. And just the other night, a neighbor of mine told me a story about him delivering industrial gases to a hospital here in the East Bay. He's waiting these canisters of oxygen or whatever in there and he sees John madd So he says, what can I meet it? And somebody says, yeah, sure, come out over. He's a nice guy. He'll talk to you. So my

neighbor goes over. Madden says, how are you doing, man, what are you doing here? You know? And my old my neighbor says, well, you know, I delivering cryogenic gases to the hospital. And maddens, Oh, what's you know? Is that dangerous? I mean, as Most telling me the story, I stopped him. I go so he's asking you about you, and Most going yeah, okay. Fast forward a couple of years later, my neighbor runs into Madden again, I think a charity event, and he gets his moment at the

end of the line. He shakes his hand. He goes, you know, we've actually met before, coach, and Madden looks at him and he goes, cryogenic gases, right, whoah right. But he was present in any if he was having a conversation with you. He wasn't looking over your shoulder to see who was bigger in the corner of the room. He was having a conversation with you any care And he remembered, which is a crazy part.

Speaker 3

Yeah yeah, and he So we did this. I was with him for like almost four years. I even at one point Charlie hired me.

Speaker 2

He says, hey, You're going to have to go out to Madden's house recording this time.

Speaker 3

I'm like, what.

Speaker 2

He goes, just rent some equipment and just go out to his house and record these pieces he's doing about the nineteen eighty four Olympics, which will be in Los Angeles, and and just get those and send them back down. It's like, okay, So I rent some gear. I drive out to Pleasanton, I pull into the into the cul de Sac and there are his two sons, Joe.

Speaker 3

And and Mike.

Speaker 2

Mike, Yeah, playing basketball in the cul de Sac. Hi, guys, there was no exchange. I walk in the house. I've got this gear over my shoulders, you know, and bags. Those days you had to carry a lot of.

Speaker 3

Gear to do it and recording, not like today.

Speaker 2

And I walk in and John's sitting on the big lazy boy chair watching TV and his wife is standing on the kitchen counter. He's like, hey, hey, coach. He goes fred up forg She needs some help putting some stuff away. It's like, no problem, coach.

Speaker 1

So that's so mad.

Speaker 3

It's so mad.

Speaker 2

And then and then I help her out and she's like, thank you. She's reaching down and thank you. And then he goes, all right, she's going to show you what bedroom. Just go in the bedroom and we'll work in there. And I was there for maybe an hour. We recorded some stuff, and I left and never never, you know, like never back at their house again. But in eighty four when I went to the Olympics, it was on my birthday and my brother bought us tickets and we

went down there. He was there and he said, well, stop by the truck. You know, he was in the production truck, and we went in and said hello. And you know, I left the radio station in eighty six, and so that was pretty much it. I never never had a chance to talk to him again, except once when after all those times where he was telling me, you got to turn that into it, that into a business, that idea, that's a great idea, you got to turn that into a business.

Speaker 3

And I had multiple.

Speaker 2

Things going on that I was popping out of my mouth, and so one of them was starting to work, and it was the radio Baseball Cards, which I later turned into a podcast that we did. So nineteen eighty seven we did one hundred and sixty two episodes of Radio Baseball cards with Don Drysdale as the host, and John was gracious enough to give me over the phone a testimonial about it, and that was the lead in my demo that I would be sending out to radio stations.

Speaker 1

Wow, Fred, the world it's out full of But there's quite a tribe of people who once John identified somebody as trustworthy, honest, loyal and also talented, because you couldn't just be a a hacker with John. In order to get in this inner circle, you had to deliver. But if you could and all of those things, John would go to the wall for you. He'd make sure that you got that meet He'd make sure that somebody read your proposal, whatever it was, because that's the way he operated.

He I don't think he was out to save the world. I don't think he was trying to you know, be the center of a Kretzu you know, or the Madden World thing. But he was just loyal to people who he thought deserved, yeah, the opportunity to move on some better, and Mandiham did. There were production assistants over the years who became you know, network executives, largely because John would tell people this one's smart pay attention to him or her.

Speaker 2

Well, this is a golf podcast, and there are people tuning into hear about golf. So the one thing I remember, and this was at least at least a decade before I started playing golf, that I was with him, but I do remember him talking about, if I had to choose between golf and tennis, I would much rather be a tennis player, because when you're a bad tennis player, you're done in a half hour, and if you're a bad golfer, you're out there all day long.

Speaker 1

This encapsulates the general overarching Madden golf philosophy in the book, and there were many many other episodes over on the Oarther that didn't make it into the book. He would often talk about exactly that. You know, first of all, none of us are really very good. And I'm speaking to you as a guy with as of this moment, a twenty four point four a GHI N index, So that puts me right there.

Speaker 3

No, you don't, come on, we play a lot closer than that.

Speaker 1

I've richly earned it, friend now. But the point being, I'm not a great golfer. I'm not thirty index, but also not in eighteen and I have my moments when you know you pure one and you think I love this game. Man, you fought it out, I cut a little draw, you know all of that. And then have moments where you wormburg a fairway wood and you think what am I doing out here?

Speaker 3

Yeah? Well we've played a half dozen times together. I love playing with you. I never thought like, oh my god, here we go again.

Speaker 1

Well, I enjoyed playing with anybody, right, Anybody who you know doesn't doesn't follow. I don't care about the actual rules of the game. I care about the coreum of the game. You're free to play and count whatever you want. I don't care about that, Nor.

Speaker 3

Have I ever asked you, Okay, what are we playing for in this game?

Speaker 1

Right?

Speaker 3

But how much you want to play for it?

Speaker 1

It's like, oh no, I don't gamble, but you know, for me, anybody who wants to go out and have a good time, be able to laugh at our own foibles. I think I took some of that from John over the years because I quit the game for a long time. I wasn't getting better. It was taken too long to play, and I'm thinking, you know, like a lot of people in midlife, you get busy, the kids, the job, and all of a sudden, golf five hours of it or six hours of it just doesn't seem like a really

wise investment. And John probably had more time, but he didn't see it as a wise use of his time. So among the other things, he'd says, I don't understand why it's got to be eighteen holes. Why can't it be like eleven or thirteen? Well, guess what, Why can't it? Why can't we have courses that are built in three whole modules so you can play twelve or fifty.

Speaker 2

I've had I've had architects on We've talked about doing it instead of two nines due to three sixes.

Speaker 1

Yeah, why not? Why not? Why don't courses eighteen a whole tracks do a better job of figuring out how to manage starting times so people can play the front nine or the background, not just at dawn, you know, before everybody comes around the turn, but I mean all

day long? Why not? And these were kinds of things that John, you know, we would talk about all the time because I think he loved, well, I know what, he also loved that golf is a great way to get out there and make fun of your buddies, right, yea, yeah, that's what he did, even his buddy Dominic Mercurio, who is always just referred to an ear as Dominic. Dominic's a restaurant owner in Monterey. And apparently Dominic, you're not a big guy, but apparently he hits it a ton

off the tee. Apparently I never played with Dominic or John Dominic doesn't have much of a game. After the driver, Dominic, you know, it up and hell, it's a hell out of it. And then he goes up and he pulls that tea out of the ground like that, like take that and you know that sword coming out of the sheet,

unplugging the tea from the earth. You know. But then after that everything goes south, and all Dominic wants to talk about, you know, back in the clubhouse, you see if I drive on seven and John said, yeah, but after that and everything was horrible. I mean, he scalded your three wood into the barker, then took you three to get out of there, and then you know, so you know, he he approached the game I think with an attitude that was it's not going to get great.

You're not going to be great. Why would you get upset at yourself if this is who you are.

Speaker 2

Right, right, And this is this book is not a biography, right, this is not like the life of John Madden. This is you telling stories of maddenisms. I don't know what else to call him. It just like how things that he said on the air and where it would go and with direction is And as you stated earlier, it was like, this is a conversation.

Speaker 3

It's not an interview.

Speaker 1

Yeah, and like you know the kind of conversation you know, I know there's a phrase talking story, you know, talking story where you're just hanging out with people. You're sharing your live story, their live story. It's the funny thing you saw, the thing you couldn't understand, you know, it's it's it's what I love. It's just hanging out and talking.

John loved that too. He was an incredible observer, you know, of everything, you know, the world around, in the human condition, all of it, and so he loved to talk about that. So some ofod he just was baffled by. Some of it he flat out and said, I don't get that, you know, I don't get Grits was one that he told me one time, and I shared that with Peyton Manning, who I was able to get to write the forward for the post. Yeah.

Speaker 3

I wanted to talk about that, Like.

Speaker 1

What do you mean he doesn't like Grits? I said, I don't know, man, I mean he's not around to ask anymore. And Peyton's going, now, I'm not down with that, man, I love Grits, not going. Yeah, me too. And I'm not even from New Orleans and didn't play at the University of Tennessee. You.

Speaker 2

So the forward in the book is by Peyton Manning. Yeah, congratulations on that. That is quite a coup.

Speaker 1

Well, I have to thank Steve Mariucci for that. Fred, here's a quick backstory. I'd never written a book before. I know that no freaking clue of what it meant to write a book. I pitched one very well known agent and her response was, I don't know. John Madden's dead, isn't he? And I said yeah. But I apparently wasn't able to explain what it was I was trying to do with the.

Speaker 3

Bo You didn't have the good elevator pitch going right, We'll think.

Speaker 1

I did, or it was a pitch that didn't fit a narrow box. It wasn't about It wasn't an oral history. It wasn't you know whatever. It was just my story about my life of John Madden and why he did radio, and the funny stuff and why stuff he said. And so during the pitch meeting, it's a zoom call with these editors from Triumph Books, and I can tell her interested, or else they wouldn't have scheduled the call. And I know they're interested because the publisher is on the call,

not just the younger editors. And the questions I'd been anticipating, I'm answering. And then they say, well, who do you think you can get to write the forward? I was so naive about this whole process. I thought they went and got somebody to write the forward. I didn't know that was my job as the author. Just oh wow, the time is that dumb? So I said, I'm well,

maybe Tony LaRussa, because he's a friend of John Madden's. Well, saying that to a group of book people in Chicago, where Tony had recently flamed out as the manager of the White Sox. And by the way, they're North Siders, not a good move. I can see their faces.

Speaker 3

All drops are white SOX twice.

Speaker 1

Yeah right, right.

Speaker 3

Right, And it was a competitor in Saint Louis.

Speaker 1

Yeah not yet, not a Chicago win, not a good good name, right, So okay, now I'm now I'm scrambling. I'm thinking, uh, well maybe al Michael's. Uh you know, because worked with John and I had a couple of possible entrees to Al. I thought, wow, okay, and then I just threw Peyton's day Man. I said, or Peyton Manning. Man They all lit up. You can get Peyton Manning.

I'm going I'll try it. I got off that call and I immediately text Steve Mariucci and I said, Mooch, do you think you could get me to either Al Michaels or Peyton Manning to write it forward for the book? And much knew about the book in general. And all I got back was I'll try. And then I didn't hear from him for like three months, and I'll try. As the shortest communication I've ever had with Mooch.

Speaker 2

So wait, give a little backstory on Mooch, because again golf audience may not know, may not follow the NFL.

Speaker 1

So Steve Mariucci from Iron Mountain, Michigan, where His boyhood friend was Tom Izzo, who became the basketball coach at Michigan State and won national championships. So you've got a parallel story there, these two boyhood buddies and John Madden and his boyhood friend John Robinson, who won a national championship coaching USC is in the College Football Hall of Fame. Remarkable, right, two different hairs from two different parts of the country.

Madden and Mariucci need a I think Mariucci was the offensive coordinator of quarterbacks coach with the Packers at the time. John was still doing national broadcasts and he was just taken by Steve Marriuchi. They famously got on the bus one day, the Madden Cruiser to tour Green Bay and Mariuchi is going to sho him where everybody lived. Allow, that's where That's where McCarthy lives over there, Brett Farr

lives in that house. And then you know they're pulling the Madden Cruiser up like in Culda Sacks in Green Bay and having to back out.

Speaker 2

Or if you've ever been to Green Bay, have you ever been spent time there? Yeah, she's not what you call a big city.

Speaker 1

No, take any suburban neighborhood anywhere and put a football stadium in the middle of that's green.

Speaker 2

It's bizarre because it's I worked there twice. At the stadium, they did fan festival, and I worked there twice. And you like, you get out of the airport and to go to the hotel, you cross the street from the airport.

Speaker 3

Okay, that's not a big deal.

Speaker 2

And then to get to the stadium, you come out of the parking lot of the hotel. You turn left, You go down about a quarter mile. You turn left at the first signal, you go down another half mile. There's another signal, you turn right, you go a half mile again, and you're at this stadium.

Speaker 1

There is an entire three five thousand seat stadium.

Speaker 2

Right it's an eighty thousand seat stadium with one hundred and three thousand people in the entire town. So I always figured the best job to have is to break into houses on Sunday because.

Speaker 3

Nobody's the only no one's going to be home because they're either at the game or working at the game.

Speaker 1

There just a few out of town guests who didn't like football or was right. So anyway, madd and Steve Berriouchia and Mariucci that day has brought with him a bag full of pasties, Cornish pasties, which are meat pies that were brought over to America by the Cornish miners who populated the Upper penninsul Love, Michigan and Iron Mountain. Mariucci's hometown has got a lot of that heritage. Mariucci said, heritage is Italian. Madd needs one of these, and he's smit.

He's a freight mooch. You know, he probably ate three or four or eight of them, to be honest. There begins a bond which then begins to include Bacci, which Steve Mariucci is into. He gets Madden engaged, and Madden now starts to play Boggi. What they came up with was the world's greatest fundraiser, with all due difference to every way too long golf scramble fundraiser anybody ever suffered through a day at the BACI tournament is better because

guess what, You're not out all day. Your matches last

thirty minutes in between eating, drinking and hanging out. It would be as if after every shot on the scramble you could eat, drink and hang out instead of back to the clubhouse for the auction, right, and so they turned this thing into a multimillion dollar fundraiser and of course engage people who Bachi's kind of easy to learn, a lot easier to learn than golf, and so you know, that became the nucleus of the of their relationship and friendship.

And Steve Mariucci coach. He was the head coach at University of California, then for the San Francisco forty nine ers. Then he had a job with the Detroit Lions and I'm forgetting whether he was head coach or general manager or whether. And then he's now working on the NFL network as an analysts and he's really one of the best because he's enthusiastic and smart and doesn't take himself too seriously.

Speaker 3

Right, And so he led you to Peyton Manning that he came through.

Speaker 1

Well, he finally did mnth's go by months. Thanks for keeping me on track, by the way, I can tell you're a professional. Let's go by. And I've not heard from him, and I thought, I'm screwed. You know, now I'm trying to reach out to my third level sources on al Michael's and that isn't working. And one day I get like three texts and three missed calls from Marucci Peyton. O'll look, you gotta get a hold of right away. And so I reached out to the number

for Peyton's assistant that mooch gate me. She was awesome. She said, here's how it's going to work. Peyton will give you about twenty minutes on the phone. Then you'll write it up and you'll send it over for approval, and he'll approve it whatever changes need to be made, and then you go, Well, I kind of cheated because I kind of wrote it a little bit in advance, just trying to pull in a few of the threads

that were in the book. And also, you know, kind of do I wanted to make sure, you know, and things like that were in there, right, So I did, and then I had to call with Peyton and he told me a few more things that I had weren't out there in the public sphere, including talking about a photo that he keeps on his desk at his office outside of Denver, of him and that and the two

of them. I might be able to well, anyway, it's in the book, and when it turns out I thought, well, that's a personal photo and I'm the seeking permission from Peyton to use it. Oh yeah, you can use it. My editor at Triumph Books does some digging. He says, well, actually, that's a crop out of a foreshot of John and Peyton and Philip Rivers of the Chargers and whoever else was on the brocass in Indianapolis. Peyton's like skinny back when he was still with the Colts, looking at John

like puppy dog. And anyway, I right up the forward. I send it to Peyton. Honest to Godfred it's like five minutes. I get a response from Emila, the assistant, saying, Peyton says it's great. There are a couple of things. He thinks you didn't get quite right, can you? So okay, I send it right back. Five more minutes. Peyton says it's good, he loves it. And and then for our worldwide launch event, I thought, man, it would be great

if we got Peyton' start going to be there. But what if we'll just get Peyton to record a video same thing. Five minutes Peyton says, he'll do it, you know, just send him.

Speaker 2

Her outgoing answering machine.

Speaker 1

Yeah, yeah, just send him a script, and you know I did, and you know you were at the event. Peyton nailed it, brought down the house.

Speaker 3

Nailed it.

Speaker 1

And he's an important figure in this whole John Madden's story because I think he is the heir to John's mantle as sort of the soul and conscience of pro football. He loves the game dearly. He's also a new generation version. You know. But if there had been an opportunity to do a you know, a Peyton Manning cast back when John Madden was starting, John Madden would have done the

Madden cast that he would have killed, right. You imagine you or me or anybody just sitting with John doing what Peyton and Eli do you know, on the sidelines of a of a broadcast. John would have been great at it. But John was great at all the other stuff he did do. Peyton's just a new version.

Speaker 2

I think, you know, I kind of you know, I listened Troy Aikman to me. When I'm listening to him, I'm like, I hear.

Speaker 3

Madden in him.

Speaker 1

Well, there are two guys, tro John loved Troy Aikman during the years when Troy was playing. I know he helped Troy. With the beginnings of his broadcast career, John had a kind of a short list of these people. He just identified them. Troy, Peyton, Brett Farr, you know who I know is following out a favorite a lot of way. But John and Brett Farve really got along quite well. Andy Reid and John are like this where I'm sorry. You know, there's a list of them. Rod Rivera,

the former cal Line banker coach in the NFL. I mean, these are people that John just identified as good people. He would always say about somebody, he's one of the good ones, and it that's high praise, you know, one of the good ones.

Speaker 3

I mentioned that.

Speaker 2

I've been listening to the audio book and listening to your voice, and you break into Madden all through the book, and you really get good at it. You know, as the book progresses, you're getting better and better through it.

Speaker 1

I've started out at zero because I didn't think I was going to have to read the maddened parts. I thought they would surely hire somebody else with a different voice.

Speaker 2

So, you know, is it okay for me to ask you why in the audio book? You know, you've got hours and hours, hundreds of hours of audio of you and John that it's not in the audiobook is yeah.

Speaker 1

No. When I started the project, I assumed that were there to be a book contracted all in an audiobook in particular, that we would just port the audio that I had over into the book. You know, I used the transcriptions of the audio to write the book book. But what it turned out was that there had been an arrangement between the Maddeness State and Hollywood basically for the rights to all things John Madden to be licensed.

And you know, there are at least a couple of movie projects, one for sure, big one, and then some documentary stuff underway. Now I don't know that the radio stuff will ever appear in these things, but it might. Write. So it was made clear to me that the audio would be off limits. You know, we're not here and there for personal appearances, but that to commercialize it in that way wasn't going to happen, so kind of not my problem. At that point, I thought, Okay, you know,

I'm not a big audiobook consumer. I don't mean any disrespect to those who are. I just like to hold a book and maybe I listened to too much audio over my years radio. Actually myself and so fast forward to this past July. The book is only three months away from from publication, and I get an email I'm in France at the time, from my publisher's office and saying, oh, we've just about wrapped up negotiations with the audiobook publisher Recorded Books, and they would like you to read the book.

I thought, oh, kind of hoping it would be Tom Hanks, Matthew McConaughey.

Speaker 3

Or you know, no, no, no, you're better.

Speaker 1

Anyway, So I said, Okay. The day comes and I and I and I reached out to the producer of the audiobook saying, can you find somebody else to read the Mad part? I recommended our mutual friend Mike Sugarman, who has a little bit different voice from out I thought, could read the mad part without trying to do a mad impression, just read them in a voice and tone that were a little different from my No, I think probably that just out only do it. Maybe a budget thing,

I don't know. So I get into the recording studio and I'm thinking, well, surely there'll be a director here or producer to kind of, you know, say try this a little more of that. I want you to feel this no.

Speaker 3

I've done a couple.

Speaker 2

I've produced a couple of audio books, my wife's and another one. And the other one was I had a producer here and I had to build out my studio and you know, like to make sure it worked right. And this bridge like goes over every single word to make sure you get it right, because people there's a lot of people who listen to audiobooks and read along the book.

Speaker 3

Oh no, so you can't.

Speaker 2

You can't diverge from what's on the printed page. You've got to be exact on what's on the printed page.

Speaker 1

This is amazing. Well, you know, when I got there, there was a twenty twenty four version of Fred Green in the nineteen eighties. I've got a recording engineer. He was a terrific young guy, and he's very, very diligent. You know, he catches my mistakes. And I'm just trying to kind of channel my grandpa reading to the grand

kid's style because I've never done this. And then, i mean, without really thinking about it, I hit the first Madden quote and all I can do is kind of try to maybe be a little different and get back to meeting reading the story. So I kind of thought I figured there took two and a half days to record eight and a half hours. Eh.

Speaker 3

It hard work, hard freaking work, even for a broadcast veteran like you. Hard work.

Speaker 1

Yeah, I mean for had a long stretch. For me, would be thirty seconds of speaking in a time. It's not like a podcast where you got to talk all this time. Right, So I assume they're going to send it off to recorded books and so many back there is going to go oh no, no, no, no, no

no no, go back to square one. As it turned out, they asked me to come in and do like five little pickups, you know where I obviously got the wrong word, and now I realized because it was going to be the word that somebody was reading in the book, and that was it. And I haven't heard it yet. All some people who have been listening, they've been enjoying it. And I'm telling you.

Speaker 2

Well, first of all, I'm really enjoying the audiobook. I do like audiobooks, but I'm a podcast guy. So early on in Golf Smarter's life, I had Audible as a sponsor, and the research started coming out that people who listen to audiobooks don't listen to podcasts. And people who listen

to podcasts don't have time to listen to audiobooks. They're very time consuming and they and they just you find yourself, like when you're in an audiobook or even in a podcast series, you find yourself doing things where you can stretch out time to be able to listen for long periods of time.

Speaker 1

I saw one of my neighbors driving around the block three times the other day.

Speaker 3

Listen to that was a podcast.

Speaker 1

It I had to be I'm sure it's all smarter, but no, it was not say it was.

Speaker 2

But let me just say in the book book, the hardcover book, it's hardcover only at this.

Speaker 1

Point so far. Yeah, yeah, it works. I guess downstream if it does well enough, then you know, a softcover paper.

Speaker 3

That would be a beautiful thing.

Speaker 2

And it's really awesome to see on the side the side cover here and just to see your name with Madden.

Speaker 3

It's like, so cool, man.

Speaker 2

But I can't tell you how flattered I am because in the section that has in the middle of the book, there's a section of photos and the first photo is the one of me and John. I was so flattered and I.

Speaker 1

Was like, I am said that they lead well here's another interesting point about about writing a book. Again, something I didn't know. You know, I got to supply my own photos. Now yeah, what yeah, there it is, I mean photo it says so much. And the first of all, back the thread of the story that we told early in the book about your relationship with John and the radio station. But here's big Goofy Madden and I.

Speaker 3

In my hebro.

Speaker 2

Or as a friend said to me recently, whoa, you had dark hair? Like, go to your room, what do you mean? I had dark hair on both of.

Speaker 1

Us in the zeros and somebody wrote into the show one time, I said the guy with the white hair, and I'm going, whoa.

Speaker 3

I know it's like, oh, yeah, that's me.

Speaker 1

Yeah, But yeah, I learned that you got to supply your own photos. And so fortunately I had two different friends who shot a lot of mad events, and one of them, you know, wanted some compensation, which I don't blame him for the other one was flying with it, you know, not being compensated. They were willing to go on and license a couple of photos. So I know that there was a higher budget for this book than many of the other books that friends have come across.

Have written where they literally had to go pay their own, you know, licensing fees for photos if they was in the book. So I mean, I feel really fortunate about that. This publisher, you know, Tryump Books. They do a lot of titles around sports. They've been really great to work with and you know everybody, I haven't heard a bad word about them from other authors who've worked for them. So you know, got a great book wayed to be written about sports, you know, pitch them.

Speaker 2

Okay, well, there is an entire chapter in the book dedicated to golf.

Speaker 1

Yeah, yeah, and you know Fredick too. As I was sorting out all of these thousands of recordings and they're all transcribed, So now I've got this massive database of text separated by each air date. So I knew when given the show had aired because we'd recorded or we'd saved them under a file name that had the air date. But now where do you start? This is a big haystack.

You know, we're all the needles. So I began to kind of organize themes that I remembered him talking about, and golf was right at the top of that list. Wow talked about golf a lot, and he he loved a H the at and t H you know, Pebble Beach pro am. He became very good friends with Davis Love the third, who he loved not just as a golfer, but as a guy to hang out with because d L three apparently really really liked to eat, and if you really really like to eat, your friends with John

Madden in John Madden's corner. And so you know these stories. There were stories about him, you know, fighting his way around the course down at Pebble Beach. He had all of his secret hide the ways you can to remember he was doing that back in the eighties, so things weren't hadn't quite as exploded, you know on the PGAH or the way they have now. The money was it was still pretty good money, but it was a different world, you know, like everything was, I guess in the eighties.

And so there are stories about him, you know, gawking at guys at the driving range and thinking equipment is the answer, This will fix everything, and then realizing no, it's not the answer. But the first cell a lot of the equipment, don't they Those are observations that anybody who's been afflicted by golf, you know, I think all of us who play the game, whatever level we play it at. I mean, I guess there might be some people way up at the top who don't get the

inherent weirdness of golf. But if you play the game the way most of us play, you know, golf's weird. I mean, who goes out there with a stick and tries to hit a round thing all the way down there, and then the miracle of being able to do it even in five strokes on a power four, to go from here to all the way there into a little cup. It's insane. Who you know? Who embedded this thing? Why do we do it? It's all okay, And John just laughed about all that.

Speaker 2

I've just come really, and I've said this for years.

Speaker 3

It's like the ball.

Speaker 2

You know, it's the hardest sport I've ever played, and the ball's just sitting there.

Speaker 3

Yeah right, it's not even moving.

Speaker 2

But I just realized recently, if it moves, you're completely freaked out.

Speaker 1

Oh yeah, well, John. One of John's favorite things was to say, you know, in golf, they tell you got to be perfectly still and stand up. That's the opposite of every other sport I've ever played, where you got to get down low and be moving right.

Speaker 2

And you and many people could go on and on and on about John.

Speaker 3

But there's two things that I want to bring up.

Speaker 2

One you kind of under your breath listening to you, you know, read the book, but it's your voice. You mentioned that you and your wife did this eleven thousand mile road trip. I don't know about this.

Speaker 1

What did you?

Speaker 3

When did this happen? And how did that?

Speaker 1

Now?

Speaker 2

Let me just say that going to this the book launch event the other night, which was fantastic and I loved it and great seeing people that I hadn't seen in many years. One of them, which was your wife, Well, I haven't seen since college.

Speaker 1

Is that right?

Speaker 2

I don't think i've seen her since college. And I walked up to her and she looks at me and she goes, I recognize you.

Speaker 3

And I said Fred Green. She screamed, she burned out.

Speaker 2

Oh my god, I can't but you know, and then we joked about how when I knew her, when you know, when we were in our early twenties, that you know, we kind of looked alike. And I'm like, oh no, no, no, no. The pictures that I've seen of your son as a teenager looks exactly like I did as a teenager.

Speaker 1

But true, it's very weird. I don't even want to get that deeply into genealogy, so I'm afraid I'm going to find out that I'm related to you. Yeah, which we threw it everything.

Speaker 3

Actually, my brother and Ali last name is bunker.

Speaker 1

Well. You know, so as I was nearing retirement and this was now in COVID. You know, my last was in June of twenty twenty one, so everything was kind of weird. We'd gone through a year and a half a weird at that. Yeah, And John always had a phrase. John always would say, if you say you're going to retire,

you've already retired. He didn't understand a farewell tour of an athlete saying this will be my last season and then you know, getting the keys to the corvette and the fishing boat and all that at every ballpark around the league. In John's mind, you you ran through the finish line every year, and then you took stock and if that stock taking legend to decide that's it, then you walked away. And he did that with the Raiders, and he did it again with NBC at the end

of his television career. So that was always kind of a back of my mind joke. If you say you're going to retire, you've already done it. Well, I sent word to him that I was going to retire. By then, he'd already stopped doing radio. So we were just I'd see him once in a while, but I'd got to

watch football games. We texted from time to time. I'd get a message out of nowhere from John and you know, it was it was, And so I told it my wife and I had decided, and I think, you know, June of twenty one, COVID had drove a lot of the decision. Let's just get in the car and drive around the country and catch up with friends and family we haven't seen in some cases in many years. Seat places we've never seen, like the Deep South and and the Blues Trail and Memphis. And you know, our friend

Ted Robinson, the great Emmy Award winning sports announcer. His wife Mary grew up on the Upper Peninsula of Michigan and still has a home there, and they would retire to that home every summer, retreat to it, I guess. And so we said we're going to we talked about it for your let's to spend some time with Ted Mary up but you know, Michigan. Anyway, we did all this Stopton Green Bay, took a photo outs in the stadium, Send it to John, send it to mooch and eleven

thousand miles later. But along the way before I left, John texted me and said, uh, before you go on the trip, read Travels with Charlie by John Steinbeck. And that had all he had always said, that, that book and the notion of seeing America in Steinbeck's case with his poodle Charlie, with his camper pickup camper while he was already I think he might have already had the

Nobel Prize. By that, I mean this was a you know, John Sidebeck wasn't to beg or when he did this helped John Madden see a way of seeing America, you know, get out and walk the real people and Virginia. Turns out John's widow was either an English or creative writing major at cal Poly, and Steinbick was her specialty. She said, collective I picked books, So I wrote back to Coach. I said, well, I read Travels with Charlie a long time ago. Coach and he wrote right back, read it again.

So I thought I bought a copy. And my deal was every night on the trip, I would read a chapter or some of a chapter before going to bed, and often I have a text coach. My wife did all the driving. By the way, also important to note, wow, she prefers to do the driving. I'm all right with it. I like to drive, but I'm good with having the iPad and the navigation in my lap, and you know, on the roadside, I can look it up and tell

her what it was. So fast forward to you know, nearly in the end of the trip, we're coming into New Orleans, and I just was finishing the book, and what I had forgotten about the end of Travels with char is the last chapter, I think is the story of and I believe it's Ruby Bridges, the young black girl who you know, was desegregating a lily white school, and the vicious racism that was going on in New

Orleans and in the South at that time. Steinbeck writes about vividly I'd forgotten that from my earlier reading of the book. I'd kept the gauzy, hazy memories of you know, roadside America. And then it all snapped together because what Coach was telling me was there's an important message in this book beyond Roadside of America. And you know that that speaks of who John was. I mean John, you know, he didn't care what were, what gender, you or any

of them. Now if you, if you fit John's model of what a good human being is, you were in and you know the Raiders.

Speaker 3

Who was a teacher. He started out as a teacher.

Speaker 1

Yeah, It's possible to see a version of John Madden's story in Virginia's story that ends at you know, Nipomo Middle School down there in the central coast in California, with a long career as the pe coach, and Virginia becomes the principal. I think in that version of the story, I don't think the principal, or maybe Virginia's the superintendent.

But you know, that could easily have been the way this thing came out, you know, because that was there was ever any attention to become everything he became.

Speaker 2

Yeah, so you know, I hate wrapping up on something that's not part of the book, but because I really want, I really want people to read this book. I hope you have a great success with this again. It's called Mornings with Madden, My Radio life with an American Legend by Stan Bunger.

Speaker 3

What didn't you you you briefly mentioned this earlier. What didn't make it into the book?

Speaker 1

Well, you know, there are probably one hundred iterations of other uh stories that fit within the silos. You know, the golf chapter, the dog's chapter, the eating chapter that that didn't make it in. You know what got left out? A lot of what got left out Fred, to be honest, was just the day to day's stuff that at the

time seemed kind of important. Oh, you know, a new contract for or somebody got traded, or you know, who's going to start its news sports news, right, but you know what, the fact that that sport snooze, sports snooze, right, even if it had been news news. A lot of it was stuff that, you know, guess what a month or there's a lesson there, right, this is just today's stuff. It's going to go away. What sticks? What matters, what's eternal?

I guess the literal answer to what didn't make it into the book would be John's appearance with us in the morning of nine to eleven, where he was in New York City at the Dakota where he had an apartment, and you know, we're at our wall to wall coverage of this incredible real time tragedy. I'm doing this myself at the radio station, pulling in feeds from here and there, trying to keep an eye on live video feeds, and eight fifteen comes up, and I probably didn't even know

what it had come up. And at some point somebody in the newsroom said, you know, assume we're not doing mad today because you know, and I think my might at first said yeah, yeah, yeah, we're too busy, and then I think I don't know whether somebody reminded me he was in New York or if I said, wait, he's in New York and he can do this, and they said, yeah, yeah, he's ready. So we put him on.

And what he had done, of course, was gone down the street and walked around on the Upper West Side and seen people covered with soot and ashes, fleeing with horror on their I mean, and he told that story on the radio in a way that you know, not again, not a train journalist, just the world's greatest storyteller. And you know the reason it's not The book is it

never got saved. The recording system we had at the time would record at eight fifteen for about fifteen minutes, and since we didn't do it right at eight fifteen, it didn't get recorded. Everybody was running around easy that day and nobody thought to hit record anywhere. I keep living with the hope that somewhere there's some radio junkie who somehow recorded this, or maybe like in that movie Contact, you know, where the message coming to the broadcast comes

back from space one hundred years later or whatever. You know that this John Madden, which to me, You know, it's the most unlike John Madden thing of all the things John madd never did, but the most John Madden thing John Madden never did. Tell a story in real time with empathy and with precision. Doesn't get any better. Wow.

Speaker 2

Wow, And you said something in the book I need to I need to slap your wrist on this one. You said you were jealous of me. You said you were jealous of me out of college. Oh yeah, Like here we are fifty years later, dude, and you became the star. You were a Bay Area legend and in the in the Radio Hall of Fame here in the Bay Area they don't recognize production.

Speaker 3

Guys were only there for a decade. I was gone out. I left radio after a decade, but still you became the star, so you wan't to talk about jealous Well.

Speaker 1

Fred, thank you. I mean the truth is I was a kid who read everything, hed get his hands on, asked too many questions and never shut up. And you know, guess what they'll pay you to do that, it turns out. So, I mean, I was super lucky to see where I

came from. But I was quite jealous of you early on, because you know, we left college in nineteen seventy seven and I set out into all these small towns where I was making literally four to fifty dollars a month I think, at one of my first jobs, and you were working in San Francisco, and I'm thinking, God, if I could just get to sacker matter, because you know, the radio game was played by market size. I ever thought, Oh, I'll stay here in South Lake Tahoe. Great place to live,

but I mean they didn't pay much in radio. Meanwhile, my friend Fred and my other friend Jim, you know, while our other running mate from college and occasional golf buddy, you know, we're working in San Francisco, and I just thought these guys have got it. I screwed up, you know, so I was a little sealless.

Speaker 2

No man like when people tell me, oh, my son's graduating college and you got a job at Google, It's like, no, no, no, no, no, no no no.

Speaker 3

You want to end up at Google. You don't want it to be your first job.

Speaker 1

No, Fred, There's something to that. And that's why it's so much fun to do this with you, because what I do order about your career is, you know, going back to bed, let's circle back. You know, never work a day in your life if you can help it, right, but more importantly, find your passion and then let that follow. And you've done this, you know, through all of your various endeavors. I mean, the fantasy play by play one

was my whole time favorite. You know, I do radio booth and pretend you're the broadcaster and walk away with the tape. Oh, by the way, Fred gets paid when you do it. This was just genius stuff. And the fact that you're still passionate about communicating and the podcast is awesome. I mean, I love the fact that you ranged over all of the ask everything that's golf adjacent, right, and you know if you love golf, well, okay, let's

spin from that anyway. Kudos to you for sticking with it, and in this twenty eight thousandth episode, all.

Speaker 3

Right again the book Mornings. Please buy it, please help my friend out.

Speaker 1

The great news is I didn't set out to make any money, and every author I met recently said, don't expect.

Speaker 3

Don't expect.

Speaker 2

Yeah, And I tell people all the time, do you want to do a podcast, don't do it for the money. So the book is called Mornings with Madden, My Radio life with an American Legend, by my old friend and golf buddy, Stan Bonger.

Speaker 3

Stan, thanks so much, and congratulations Fred.

Speaker 1

Thanks so much for having me continue to get success to you.

Speaker 2

Of course, I'll leave a link to the book on Amazon and the show notes, and don't forget the audio book, which I listened to and is also very entertaining. Thanks go out this week to Nick from Lack from starvor Pa, who received all three gifts for recording this week's episode intro. You too can become a Golf Smarter Ambassador just like Nick and receive all three free gifts by either opening a future episode, or leaving an honest review from wherever

you follow golf Smarter. As you probably know from your own experience, listen to reviews are the single greatest way to discover new podcasts.

Speaker 3

If you write a view, make.

Speaker 2

Sure you send me an email telling me where I can find it and what you said, and once we confirm that, I'll get back to you with all of your gift details. Some great questions are coming in about our upcoming golf Smarter adventure to the Robert Trent Jones Trail next March. Really hope you can join me for three beautiful rounds of golf between March twenty six to the thirtieth, twenty twenty five, just outside of Birmingham, Alabama.

Of all of the work that Tara and Allen of TMI Golf did to research and book this trip, one of the most compelling elements is that during the entire stay, we're only in one location, the alluring renaissance Birmingham ross Bridge Golf Resort and Spa. Please check out all the details pricing an itinerary at TMI golf dot com slash Golf Smarter. That's TMI golf dot com slash Golf Smarter and get back to me with any other questions that you may have, or make sure that you put in

your reservation. Have you ever heard of the ain Point putting system? Sure you have, because it's been so successful on the tour and with all of us recreational golfers too.

Speaker 3

Well.

Speaker 2

This Friday on Golf Smarter Mulligans, we go back into our archives for the first of a two part conversation from January of twenty thirteen with the creator of aim Point, Mark Sweeney. In part one, we'll get the full orientation and learn that it's introduction was not an obvious slam dunk.

Speaker 4

Golf Channel picked up aime Point in January of seven, and you know, I told my wife in December of six, I said, if they don't pick this up, I'm done. I'm out, because I'd already kind of been through CBS and NBC and they were really the last network. The problem with TV is there's only really three people to choose from. You have three customers, and if they all say no, then you're done. You're in business. And I was literally within days of just giving up and moving on.

Speaker 3

Could you have really walked away from it.

Speaker 1

At that point.

Speaker 4

Yeah, Well at that point, I mean, I loved it, but if there's no business for it, you know, you're start to death. If I couldn't prove a legitimate business, it was time to move on, like it or not. Came down to really really a couple of days and around Christmas of six and Golf Channel didn't say, Hey, great, we know we'll do this three year deal. They said, we'll do it one tournament.

Speaker 2

That's Part one with Mark Sweeney this Friday, arriving right here on the same feed you get each week for Golf Smarter. We're doing some heavy lifting on our website right now. It's a mishmash of things, and my web developer has just like hat it with me. So what I'm gonna do now is I'm going to redirect you to our distributors page that provides the complete list of all of our available episodes. It's at golfsmarterpodcast dot com.

But if you have any questions about our adventure, updates on how your game is going, or suggestions for an upcoming episode, please write to Golf Smarter Podcast at gmail dot com.

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